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This review analyzes the TEAM.ALPHA.David-Clinton website focusing on key aspects of user experience: Learnability, Efficiency, Memorability, and overall Satisfaction. The site features a clean and simple design with a balance between text and images. However, improvements are suggested for image quality and navigation. Areas such as content richness and user engagement could be enhanced, along with better handling of customer interactions. This evaluation also identifies strengths and weaknesses to provide actionable recommendations for optimizing the website's performance and user satisfaction.
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TEAM ALPHA David-Clinton website review
LEARNABILITY EFFICIENCY MEMORABILITY • STRENGTHS • Clean & simple design • Good text-image balance • Clear and Easy to read typography • Effective Logo Image • WEAKNESSES • Images could be improved: e.g. more compelling, memorable. Current Images are a bit generic. David and Clint photos too snapshotlike. • Navigation Improvements – to be discussed ERRORS SATISFACTION HOME page
LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY ERRORS ERRORS SATISFACTION SATISFACTION OUR STORY page
Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY ERRORS • STRENGTHS • Clean & simple design • Good graphics • FB call to action • WEAKNESSES • Low on content • Only 1 vintage • No purchase button/link to order form • Needs more graphics ERRORS SATISFACTION SATISFACTION WINES page
Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY ERRORS • STRENGTHS • Clean & simple design • Good graphics • FB call to action • Good text-image balance • WEAKNESSES • Pull-down menu not needed • More content needed (better location description, map, etc?) ERRORS SATISFACTION SATISFACTION VINEYARD INFO page
LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY • STRENGTHS • Promote sold out • Informative • FB call to action • Consistent with other pages • WEAKNESSES • Lost opportunity to pre-sale • Customer info capture • Can’t order via web ERRORS ERRORS SATISFACTION SATISFACTION ORDER NOW page
Wineweb.com • COST EFFECTIVE • .5%-2% PER TRANSACTION • PROGRAMABLE • LOW RISK ($450) • EXPANDABLE • LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION GOOD WEBSITE EXAMPLES
LEARNABILITY EFFICIENCY MEMORABILITY • STRENGTHS • All basic information available • WEAKNESSES • Not visually interesting. Perhaps at least at some imagery could be added. • Not clear that a full page is needed for information available • No audience specific contacts. ERRORS SATISFACTION CONNECT page
Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY • COMBINE WINES + VINEYARD PAGES • COMBINE ABOUT US + FOUNDER BIOS PAGES • SIMPLIFY MAIN MENU/PULL-DOWNS • ADD A TRADE PAGE • WINE TECHNICAL INFO • SHELF-TALKERS • DOWNLOADABLE BIOS • REVIEWS/PRESS INFO • LABEL & OTHER IMAGE DOWNLOADS EFFICIENCY MEMORABILITY ERRORS SATISFACTION SUGGESTIONS
Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY SIMPLIFY MAIN MENU/PULL-DOWNS/SITE MAP EFFICIENCY Home MEMORABILITY Order Now Wines and Vineyards Our Story Trade Contact Us E-cart Connect Vineyard Bio’s Trade Info Contact Info Wines Our Story ERRORS SATISFACTION SUGGESTIONS
peju.com • LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION GOOD WEBSITE EXAMPLES
TEAM ALPHA Eyer Martin Tradewell & Lamborn