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The very purpose of purchasing the web hosting space is to set up website for your business. Website would create an impacting web presence for your business. Website is created not for just displaying the information about your products and services in an electronic format. Websites are the key channels which can be used to reach out to your potential customers on internet. If you can attract them to your website, you can surely grow your business. The key to achieve this called SEO or search engine optimization. You need to choose best SEO web hosting. Let us see how.
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INTRODUCTION • The very purpose of purchasing the web hosting space is to set up website for your business. • Websites are the key channels which can be used to reach out to your potential customers on internet. • The key to achieve this called SEO or search engine optimization. You need to choose best SEO web hosting.
Things that affect SEO web hosting • Page Loading Time/Speed • Your website page which user wants to see should be loaded very fast (~3 secs) • You can make a sale, only if the visitor stays for more time on your website. For this, it is very important to have the webpages designed in such a way that they are light-weight. • You should have a strong server which can render the pages very fast. • In Google page ranking algorithm, page loading time is considered to be one of the key parameters. • So, if you want your website to appear on the top in the Google search engine listing, then choose a fast server. • This will make your website will become not only SEO friendly but it will boost up any marketing activities you do using the website.
Things that affect SEO web hosting 2.Server Location • You are creating a website to serve a community of customers residing in particular geography/country. • For a faster delivery, your website should be hosted on the server which is closer to your customers. That means, to serve Indian customers, hosting should be done on Indian servers and so on. • This would improve page loading time, increasing the potential of better search engine results. • Hosting the website in a country which is thousands of miles away may look fishy to search engines. • If you have customers located across the world in different regions, you may think of using Content Delivery Network (CDN) to boost the performance.
Things that affect SEO web hosting 3. Uptime Guarantee • Uptime guarantee of you web hosting is also one of the crucial parameter. • When user goes to your website by clicking a link from search engine results page, he/she will be disappointed if the page is not accessible because your site is down. • However, for better SEO and user experience the downtime should be as less as possible. Choose the host which gives you uptime guarantee above 99.5%.
Things that affect SEO web hosting 4.Scalability • Scalability issues would start becoming evident when more user traffic starts reaching your website. • Choice of hosting like shared server or VPS would affect the scalability. • However, you should select a hosting plan and web hosting provider which can offer you more plans which you can opt for if user load increases.
What more in SEO Web hosting? • There are other things which one can look at which will help the SEO. • You may check if the storage available is in the form of Solid State Drive or SSD, this type of server would obviously perform better than the server which is using standard hard drive. • Look for any compression tools which are provided by the hosting provider like CSS/Java Script compression. • Lastly, you are choosing a service provider. Please go through the customer reviews and testimonials on the web to zero on good web hosting provider.
