Optimise Business Growth with Zylem’s Advanced Secondary Sales Tracking and Analytics Software

1. Optimise Business Growth with Zylem’s Advanced Secondary Sales Tracking and Analytics Software In today’s fast-paced and competitive market, companies that rely on a strong distribution network face a unique set of challenges. Visibility into the secondary sales—the movement of goods from distributors to retailers—is often limited, resulting in inefficiencies and lost revenue opportunities. That’s where Zylem steps in. With its powerful suite of digital solutions, including secondary sales tracking systems, sales tracking software, business analytics software, and data extraction tools, Zylem empowers businesses to make data-driven decisions, optimise sales performance, and achieve sustainable growth. Understanding Secondary Sales: Why It Matters While primary sales involve transactions from the manufacturer to the distributor, secondary sales cover the sales from distributors to retailers or end consumers. These secondary sales are crucial for understanding market demand, product performance, and customer preferences at the grassroots level. Without clear visibility into this layer, companies risk stock imbalances, revenue leakage, and poor forecasting. This is where Zylem’s secondary sales tracking software proves invaluable. It provides real-time insights into inventory movement, distributor performance, and demand trends—helping companies align production and marketing strategies accordingly. What is a Secondary Sales Tracking System? A secondary sales tracking system is a digital tool that captures, processes, and analyses sales data from distribution partners. It serves as a bridge between the company’s ERP and field-level sales data, offering transparency and control across the distribution chain. Zylem’s system allows manufacturers and brands to:

2. ● Monitor distributor-to-retailer transactions in real time ● Track inventory levels across different geographies ● Generate detailed sales and stock reports ● Detect discrepancies and take corrective actions quickly This level of visibility significantly enhances supply chain efficiency, reduces stock-outs, and increases distributor accountability. Zylem’s Powerful Sales Tracking Software Zylem’s sales tracking software is designed to automate the flow of data across the sales network. Whether it’s capturing orders from field agents, tracking deliveries, or updating stock levels, the software ensures seamless integration and communication between all stakeholders. Key Features: ● Real-time data sync from distributor systems and field reps ● Mobile accessibility for field agents and sales teams ● Geo-tagging and time-stamped visit logs ● Customisable dashboards for role-based reporting ● Alerts and notifications for sales targets and stock levels With these features, sales teams can focus on closing deals while managers gain the insights needed to steer the business forward. Empower Your Strategy with Business Analytics Software Raw data is meaningless unless it is analysed effectively. Zylem’s integrated business analytics software transforms raw sales and stock data into actionable

3. intelligence. The platform offers detailed visual reports, performance metrics, and demand forecasts that support agile business decision-making. Whether you're evaluating regional product performance or identifying underperforming distributors, Zylem’s analytics tools offer: ● Sales trend analysis over time ● Territory-wise performance breakdown ● Inventory turnover ratios ● Demand forecasting based on historical data ● Custom KPIs aligned with business objectives With this kind of deep insight, businesses can fine-tune their strategies, optimise resource allocation, and ultimately boost profitability. Data Extraction Software for Seamless Integration One of the most common challenges businesses face is extracting data from multiple sources—distributor billing software, legacy systems, field sales apps, and more. Zylem’s data extraction software automates this process, eliminating manual errors and saving valuable time. The software is designed to: ● Integrate with third-party distributor billing systems ● Standardise data across diverse formats ● Provide automated syncing to central databases ● Enable secure and compliant data handling This ensures that the secondary sales data you receive is accurate, timely, and ready for analysis.

4. Sales Data Analysis Software: Uncover Hidden Opportunities Once data is extracted and standardised, the next step is analysis. Zylem’s sales data analysis software allows companies to drill down into every layer of their sales operations. From retailer buying behaviour to product-level sales performance, this tool uncovers insights that can lead to smarter promotions, better inventory planning, and increased market share. For example, you can: ● Identify fast-moving and slow-moving SKUs ● Analyse seasonality and regional demand variations ● Compare performance against targets ● Optimise discount and incentive schemes In essence, Zylem gives your sales and marketing teams the tools they need to make informed, proactive decisions. Why Choose Zylem for Sales Tracking and Analytics? Zylem is more than just a software provider—it’s a partner in your digital transformation journey. With a deep understanding of the Indian distribution ecosystem and decades of experience in building intelligent automation platforms, Zylem offers: ● Custom-built solutions tailored to industry needs ● Scalable architecture for growing businesses ● Seamless integration with existing ERP and CRM systems ● Easy-to-use interfaces for on-ground and back-office teams ● Dedicated customer support and onboarding services

5. Whether you're in FMCG, pharmaceuticals, consumer durables, or any distribution-led business, Zylem’s ecosystem of tools ensures that your secondary sales tracking and analytics are not just efficient but also strategic. Benefits of Implementing Zylem’s Sales & Analytics Tools 1. Increased Sales Visibility Get a complete view of the entire sales lifecycle—from factory to shelf—helping you plan better and react faster. 2. Improved Forecasting Accuracy Use historical sales data and real-time trends to forecast demand and optimise inventory. 3. Reduced Operational Overhead Automated data collection and reporting reduce manual effort and free up time for strategic work. 4. Enhanced Distributor Engagement By bringing transparency into sales performance, Zylem strengthens relationships with channel partners. 5. Data-Driven Decisions Move away from guesswork with insights backed by real-time analytics and comprehensive dashboards. Real-World Success with Zylem Many of Zylem’s clients have reported remarkable improvements after implementing its secondary sales tracking software. One leading FMCG company saw a 25% increase in sales accuracy and a 30% reduction in stock-outs within the first 3 months. A pharmaceutical firm using Zylem's sales analysis software managed to optimise its incentive schemes and boost territory performance by 18%.

6. These success stories highlight Zylem’s ability to create tangible value across industries and geographies. Final Thoughts In the modern distribution landscape, manual tracking and isolated systems are no longer viable. To stay competitive, businesses must embrace integrated platforms that offer end-to-end visibility and analytics. Zylem’s suite of tools—secondary sales tracking systems, sales tracking software, business analytics software, and data extraction tools—ensures that every layer of your sales funnel is optimised, measurable, and aligned with your growth objectives. If you’re ready to transform your secondary sales processes and drive smarter business outcomes, Zylem is the partner you need. Explore Zylem’s solutions today at zylem.co.in and take the first step toward a data-driven future.