Different Types of Print Media Advertising - Zurich Graphics

1. What Are The 4 Types Of Print Media Advertising That Every Company Should Invest In? With the increase in digital marketing methods in recent years, the opportunities to use those methods to market products and services have also increased. This has led to an increase in scope for both offline as well as online marketing. In the offline category, Print Media Advertising plays a very big role. There are many effective types of print media advertising options now. Print media advertising is the form of advertising that makes use of physically printed media, such as magazines, newspapers, brochures, etc to reach their target audience, consumers, and potential consumers. Advertisers may also make use of digital media, such as banner ads, poster advertising, etc to reach the same target audiences. So now, let us look at the types of print media advertising that will provide the best results increasing their reach and communicating with their target audience:

2. 1.Newspaper Advertising Newspaper Advertising is the oldest known method of print advertising. Newspapers often target different readerships with a mix of content, that includes sports, entertainment, business, fashion, and politics, and it includes publications in national, local, and community newspapers. While choosing newspaper advertising, you need to consider your targeted audience, for example, young generations are not interested in reading newspapers. Though social media has brought a change to the real meaning of marketing there still are a large number of groups that still have a habit of reading newspapers early in the morning. This type of advertisement might prove very effective for people who have this habit. Choosing publication is another important part of the newspaper. If you want to attract local customers, then advertising in a neighbourhood or the local newspaper is an effective way to reach your target audience. 2.Magazine Advertising Magazine Advertising offers advertisers extensive choices of readership and frequency. Consumer magazines cover a wide range of consumer interests such as sport, fashion, health, current affairs, and other local topics. Newspapers are for a general group of people but for a specific group of people, the best form of advertisement is a magazine. It is so because if a specific group likes sports then they would only read a magazine that gives information on sports-related products and more. Thus, it is very effective for that specific target audience. Advertisers can publish on a typically weekly, monthly, or quarterly basis. 3.Brochures Brochures are small leaflets that contain specific information about the product or service they are marketing, such as prices, varieties, quality, reviews of previous customers, etc. When customers want to know the types of products and services your business sells, it is handy to have brochures that contain those information to physically hand out to customers. The best part of having brochures is that they essentially self-market your company. You don’t need to be physically present to verbally explain your products or services. Your clients can read about them whenever they want. 4.Posters or Billboards Advertising posters or billboards gives advertisers the opportunity to reach consumers on the move. Putting posters in malls, for example, can help advertisers reach consumers closer to the point of purchase. Posters or billboards in highways, train stations, airports, or busy roads have the potential to reach larger groups of consumers who are driving by. Advertisers also have the option of changing the messages on billboards and posters at a frequency of their choice.