Best Paid Media Digital Marketing Agency in Australia

1. Paid Media Digital Marketing Vs Owned Media Digital Marketing: How Do They Differ? Paid media and owned media are the two main channels in Digital Marketing. From billboards advertisements to promote on the blog, all of them fall under these categories. While the paid media digital marketing and owned digital marketing are two separate channels, their end goal is the same, to build brand awareness, attract more clients and expand the business. Now, what comprises paid media digital marketing and owned media digital marketing? To know that we first need to understand the difference between the paid media and the owned media. PAID MEDIA DIGITAL MARKETING Paid media digital marketing involves channels that you need to pay for in order to market your product or services. Channels that you may already be aware of as you might have encountered them while surfing the web or searching for something on google. These are the tools that fall under the category of paid media in digital marketing.

2. Pay Per Click Google Ads Social Media Advertising Search Engine Marketing Generally, the paid media involves third-party platforms that help you to target your customers based on the information and research you provide them with about your target audience. Paid media is the best choice for a business that has just started and has no customer base, as of yet. Paid media brings you instant results and is easy to track. It takes note of consumers who have clicked on your sites or products before and helps you by repeatedly advertising in front of those customers who have previously shown interest in your product or services. Due to which it can be quite expensive as you will literally be paying third parties to bring customers to your site. For example, in PPC, you will be paying for each click on your site. One thing that you need to keep in mind is that while paid media will bring more customers to your site, it cannot keep them there. Once the readers are on your site, it is up to you to showcase your content in an attractive way so that they get interested in buying your products or services. OWNED MEDIA DIGITAL MARKETING Owned media every media that you own as well as are in control of. It includes websites, blogs, or newsletters that you might own, it also includes your social media accounts because while you might not own the social media platforms, you own your account and are in complete control of everything that will be posted from your account. Here are the tools that fall under digital marketing in owned media: Your websites such as WordPress or Blog Content Marketing Social Media Accounts Email Marketing Marketing through owned media might take some time but it also increases your brand credibility. As it is not paid for, it is cheaper in comparison and takes a little more effort but has a longer-lasting when it increases your brand

3. awareness. You can make free accounts on third-party platforms and also get premium marketing features if you are willing to pay.