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Discover how EyesBreaker is transforming honest reviews into powerful growth

EyesBreaker leverages authentic user reviews and smart marketing channels to connect employees, employers, and audiences.

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Discover how EyesBreaker is transforming honest reviews into powerful growth

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  1. EyesBreaker: Driving Awareness, Engagement & Growth Marketing Strategy & Channels

  2. Introduction ▪ Overview of EyesBreaker ▪ Mission: “Building a transparent bridge between employees and employers.” ▪ Target Audience: Job seekers, employees, and companies ▪ Why marketing is key for platform growth ▪ As a review-driven platform, growth depends on visibility and trust.

  3. Market Overview INTERESTS Market Size & Potential Industry Landscape • Global HR tech and employee-feedback markets are projected to grow significantly. • India and emerging markets show a massive untaped opperunity for review • The workplace transparency and employee review market is expanding rapidly. • Professionals increasingly rely on review platforms before joining a company. PAIN POINTS latforms. EyesBreaker’s Positioning PREFERENCES Combines authentic feedback with actionable insights for HR and leadership teams. Represents the shifts from anonymous rants Verified,constructive reviews.

  4. Marketing Objectives Brand Awareness Verified Reviews User Growth Engagement Trust Building Digital Presence Market Expansion Employer Partnerships Revenue Growth Community Building

  5. Target Audience Segments ▪ Employees: Job seekers, current professionals ▪ Employers: HR teams, recruiters, brand managers ▪ Students: Freshers exploring job markets ▪ Partners: HR consultancies, universities

  6. Core Marketing Strategy • Digital-first & community- driven approach • Focus on authenticity, transparency, and real experiences • Leverage both organic and paid growth channels •Adopt a digital-first approach to reach audiences across web, social, and mobile.

  7. Organic Growth Channels TOPIC •SEO Optimization: Review pages, blogs, and company profiles •Content Marketing: Insights, stories, and review trends •Social Media Presence: LinkedIn, Instagram, X, and YouTube PUBLISHING DATE •Community Building: Employee forums, feedback sessions •Referral Programs: Reward users for inviting peers PROMOTION STRATEGIES •Guest Blogging: Contribute to reputable blogs and media outlets to reach new audiences. •Open Source Contributions: Share research, tools, or insights that showcase expertise.

  8. Metrics & KPIs • Website traffic growth • User acquisition cost (CAC) • Monthly active users (MAU) • Review submission rate • Conversion & retention metrics •User Engagement •Marketing Performance

  9. ; Thank you Discover how EyesBreaker is transforming honest reviews into powerful growth info@eyesbreaker.com www.eyesbreaker.com

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