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Zappkodeisagroupofexpertswith Industryexperiencewhowishtobuild acultureofskillbasedLearninginthe future India. We at Zappkode, the digitalmarketing firm working with many brands and alsotraining andengaging withthelearnerstobringaboutmore practical knowledgedevelopment,. • Our Aim is to workpassionatelytogiveIndia someofthebesttalentindigital marketing. Our story
WHOISIT FOR? Professionals 2 1 3 15 modules in 4months Start-Ups Students
DO YOU WISH TO HAVE A SKILL THAT EVERY COMPANYNEEDS? Whatsapp on 9511682850for a free ebook on Digital Journey forjobs! 4MONTHS DIGITAL MARKETING COURSEWITH Tools and Templates forfreelancing 100+LearningSessions Digital Magazines Recorded learning timesessions Part of digital expertgroup Accessto International Conferences Lifetime access to online school and readingmaterial Certification
YOUWILL LEARN 50+ Tools That will change your life
HANDLESOCIAL MAKECONTENT, DO SEO, RUN ADS MEDIAFORCLIENT LEARNINGTHE SOCIALOPEDIA WAY GETCLIENT KNOWUR FEEDBACK CLIENT ANDMAKE NEEDS CHANGES MAKEA INDUCTION STRATEGY WITH FORURCLIENT CLIENT Week 1 ClientInduction Week 12 Makeaplanfor client
WHYCHOOSE US? PracticalKnowledge Industry CaseStudy Assistance on completion ofcourse Google Certification Assistance Industry Experts as Faculty
GRAPHICDESIGNING MODULES COVERED • Different types ofimages • Importance of visual content inDigital • How to think creatively • How to choose colorscheme • Working with designtemplates • Using tools such as Canva andPixlr • How to design creatives specifically for Social Mediaplatforms • How to design creatives forweb • How to design creative for bannerads • How to addtext • How to find royalty freeimages • How to find royalty free stockfootage • FUNDAMENTAL OF DIGITALMARKETING • Introduction to DigitalMarketing • Importance of DigitalMarketing • Traditional Marketing vs DigitalMarketing • Core Concepts of DigitalMarketing • Howto build a Digital MarketingPlan • Key components of DigitalMarketing • Introduction to costingmodel CONTENTMARKETING Understanding Content Marketing Content on different platforms Power of story telling for business Generating content ideas Building a content strategy Making Content Calendars Preparing Content buckets Becoming an effective writer Repurposingcontent How to promote yourcontent Tools to check grammar/ plagiarism Scheduling yourcontent
BLOGGING • Overview on blogging industry • How to make a blog using blogger orwordpress • How to make a blog section on awebsite • How to get custom url for ablog • How to add posts • How to makepermalinks • How to select a theme and changethemes • How to ideate forcontent • How to analyse powerfulheadlines • What is the optimal content length for ablog • Understanding different types ofblogs • Understanding different forms of writing content forweb • Writing content forwebsites • How to curate content from otherwebsites • Using tools to improve grammar and punctuations while writingcontent • INSTAGRAM/ SNAPCHAT MARKETING • InstagramMarketing • Overview onInstagram • What type of content works onInstagram • Case studies • How to run Instagramads • How to make stunning photographs forInstagram • Instagramanalytics • SnapchatMarketing • Overview onSnapchat • How to useSnapchat • How brand can leveragesnapchat • Case studies • FACEBOOKMARKETING • Introduction to FacebookMarketing • How to make pages and groups onFacebook • Which content works on theplatform • How to make content that isshareable • Understanding the Facebookalgorithm • How to run ads onFacebook • DIfferent types of Facebookads • How to bid forads • How to target by demographics, Interest, Behaviour • How to make creatives for FacebookAds • How to make carousel , slideshow and videoads. • How to set up lead generationads • How to integrate pixels • How does retargeting work onFacebook • How to optimize your campaign onFacebook • How to read Facebook Insights
LINKEDINMARKETING • What isLinkedin • How to make a Linkedinprofile • How to make a Linkedinpages • How to write content for Linkedinprofile • How to get an all star profile onLinkedin • Creating professional posts forLinkedin • Creating articles forLinkedin • How to make groups onLinkedin • Joining relevant groups onLinkedin • How to use Linkedin for generatingleads • How to make LinkedinAds • YOU TUBEMARKETING • Overview onYouTube • YouTube contentarchitecture • What kind of videos work onYouTube • YouTubeAnalytics • How to optimize your videos so they rank ontop TWITTERMARKETING • How Twitterworks • Trends onTwitter • How to get a nice handle onTwitter • How to get a topic trending onTwitter • How to make content forTwitter • How to humanize a brand on theplatform • How to run Twitter adcampaigns • How to work with Twittercards • How to optimize campaigns onTwitter • Twitteranalytics
SEO • ANALYTICS • Introduction to Webanalytics • How does web analyticshelp • Advantages of integrating webanalytics • Introduction to GoogleAnalytics • How to get the tracking code ofGoogle analytics • Reading the google analyticsdata • Demystifying Analyticsterminology • Implement, configure and use GoogleAnalytics • How to use Google Analytics to improve your website • Setting up Key Performance Indicators(KPIs) • How to set up goals and funnels on Google Analytics • Using key tools and diagnostics based on different websiteobjectives • How to make reports using Google analytics • Types ofSEO • How to perform On page SEO on yoursite • Learning about innovative techniques to build inbound links • How to optimizeimages • Dejargoning SEO terminologies • Creating SEO optimised Content forwebsite • How to develop a link buildingstrategy • How to perform off pageSEO • Introduction to blackhatSEO • How SEO is not to bedone • How to use Blogging as an SEOtools • How to improve sitespeed • How to conduct SEOaudit • How to perform localSEO • How to perform VideoSEO • How to measure and analyse SEO performance • SEM • Overview of Search Engine Marketing - Understanding concept of Pay Per click(PPC) • Introduction to Paid Advertising Services • Introduction to GoogleAdwords • How to set up an account on GoogleAdwords • Understanding types ofKeywords • Using Google keyword plannertools • Working with Googletrends • How to set up campaigns on GoogleAdwords • How to target right customers with Demographics, interest, locationetc • How to set the right bid on GoogleAdwords • How to work with AdGroups • How to conduct A/Btesting • Creating Reports forAdwords • How to automate ReportGeneration • Understanding importance of Qualityscore • How to improve quality score
DIGITALMARKETING PLAN • EMAILMARKETING • How to run email marketingcampaigns • Working with tools likemailchimp • How to build emaillists • How to make email templates • How to set up a campaign for emailmarketing • How to use drip marketing onemail • How to set upautoresponders • Overview on digital media planning and budgeting • How to make a digital mediaplan • How to analysecompetitors • How to analyse SWOT of product or service with respect to Digitalmarketing • How to make professional pitch like a digital marketing agency AFFILIATEMARKETING • Introduction to affiliatemarketing • How to become an affiliate for aproduct • How to set up affiliate marketingcampaigns • Using Webinar, Youtube videos, blogs as a tool to promote affiliateproducts