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COMPANY PROFILE www.bincorporation.com
TABLE OF CONTENTS Company Overview Business Sectors General introduction Vision Mission Core Values Business Philosophy Leadership Milestones Corporate Services Provider Finance Services & Capital Markets Digital Marketing Solutions Visa - Immigration Services Payment Services Provider Software & Apps Solutions Travel Services E-commerce Services Household Appliances Dropshipping Platform and Print On Demand Sustainable Development Other Information Sustainability Vision, Mission and Strategy Management Model Corporate Social Responsibility Sustainable Human Resource Management Outstanding Activities Partner Awards and Certifications The media talks about us Contact Information
3 GENERAL INTRODUCTION BIN Corporation Group is a Vietnam-based international multi-discipline enterprise founded in 2009, in Ho Chi Minh City, by businessman Mr. Jimmy Lee. BIN Corporation Group has ten brands that provide various services to individual and corporate clients worldwide in multiple industries. Financial consulting and international business services are two of the key business groups. With the purpose of “Customer development is our operational goal”, the corporation multi-service ecosystem. We work with corporate clients establishes a to help them develop and create value; improve their business’s position in international markets. Furthermore, our services emphasize convenience,
4 BIN CORPORATION GROUP We are constantly upgrading the services’ quality based on the strengths of the technology foundation and talents. As a result, we get competitive advantages in potential coun- tries in the European, American, and Asian markets. in the domestic and international markets, with its headquarters in Vietnam and offices in five countries (Hong Kong, Singapore, Lithuania, California - USA, Canada).
5 BIN Corporation Group offices in five countries: Hong Kong, Singapore, Lithuania, California - (USA), Canada
6 COMPANY OVERVIEW 1 General introduction 2 Vision 3 Mission 4 Core Values 5 Business Philosophy 6 Leadership 7 Milestone
7 TECHNOLOGY BIN CORPORATION GROUP International Multi-discipline Corporation QUALITY BIN Corporation Group is an international multi-discipline conglomerate with ten global brands. Our core business corporate services. History: Mr. Jimmy Lee, a businessman, formed BIN PEOPLE formerly specialized in website design and enterprise Singapore, Hong Kong, Lithuania, California (USA) and Canada. Markets and services: BIN Corporation Group’s ten brands operate in three major markets: Europe, America, and Asia. Board of Directors: Mr. Jimmy Lee - CEO of BIN Corporation Group; Mrs. Mary Kim - CFO; Mr. Didier Wong Business philosophy Based on the “golden triangle” of Quality, Technology, and People - Managing Director; Mr. Tyler Wong - Managing Director. high-quality products/services to meet global clients’ needs.
8 MISSION CORE VALUES VISION Customer development is Integrity, Technology, our operational goal. Quality, People. BIN Corporation Group aspires to achieve positioning on the global economic map. We intend to become Asia’s top multi-industry multinational corporation within the next ten years and the world’s leading corporation within the next twenty years.
9 MISSION BIN Corporation Group is committed to providing parties with high-quality services and practical values with a sense of responsibility towards society and people. For clients: We connect global customers swiftly. We accompany clients’ long-term development and contribute to increased value and worldwide standing For investors: We collaborate with the aim of long-term growth. We are committed to raising attractive investment values. For employees: All employees have equal career development opportunities. We maintain a professional workplace that combines For market: We provide high-quality services that adhere to international standards while being relevant to each region’s and country’s identity. We provide digital technology application services to capitalize on trends and dominate the market. For society: harmonious. We participate in social activities and give back to the community. We try our best to encourage national pride.
10 VISION BIN Corporation Group orients create prestige and position on the world economic map We aim to become Asia’s leading multi-industry To achieve our vision, BIN Corporation Group has international corporation in the next ten years and implemented the following three strategies: the world’s leading in 20 years. Particularly: Concentrate our resources on ten business groups. To become Asia’s leading multi-industry group by 2030. Develop sustainable investment and growth To become the world’s leading multi-industry strategies. corporation by 2050. Upgrade services’ quality by applying high-tech platforms to capture trends and lead the market.
11 CORE VALUES Technology Integrity Apply advanced technology to Be straightforward and honest upgrade service quality in customers’ and partners’ frequently. behavior, commitment, dealing, and transactions. Apply technology to the work environment to increase work Comply with the company’s Laws, Regulations, Policies, and Regulations. People Quality Respect colleagues, clients, and Set high-quality service partners. standards, following the international standards. Our employees dedicate themselves enthusiastically and Our services respond with ease desire to prove their value to and speed to all global clients. individuals and groups.
12 BUSINESS PHILOSOPHY We upgrade and improve the quality of services with the most competitive costs. In addition, we expand the diversity of our services to build an ecosystem that meets all the needs of individual and corporate clients. Above all, we implement training programs to improve employees’ ability, professional experience, academic knowledge, and skills. With a sustainable business philosophy - focusing on Quality, Technology, People - above all, BIN Corporation Group strives to become a brand loved and trusted by individual and corporate clients across regions and areas.
13 THE BOARD OF DIRECTORS Mr. Jimmy Lee Chief Executive Officer Mrs. Mary Kim Chief Finance Officer Mr. Didier Wong Managing Director Mr. Tyler Wong Managing Director
14 BIN Holdings The predecessor of BIN Corporation Group. Offer services of building websites and storing business data. 2009 BIN Media Online advertising agency in Vietnam. Be partners of Google, Facebook, Microsoft. 2010 One IBC Offer services of consulting on setting up overseas businesses, auditing, and accounting. 2011 GIS One IBC Confirmation of a Sustainable Partnership with OCBC Bank (Singapore). 2015 Offer services of visa consultation, investment settlement in developed countries. Property development and management Offer office services for rent value-added services, and shopping malls. 2016 DSBC Financial Group The online banking system is intelligent, fast, and reliable in payment in Europe. Licensed by the Central Bank of Lithuania. MILESTONES 2017 Development strategy Confirm technology as the core foundation. Upgrade the quality of existing services. 2018 PayCEC Offer online, innovative, and global financial payment solutions. DNBC Global Markets Global financial and commercial markets. 2019 Trademark transfer Officially becomes BIN Corporation Group and expands the scale of international operations. Papmall: E-commerce platform for global sales Khải Hưng Group: A Professional Real Estate Distributor in Vietnam Travelner: Global online travel platform 2020 Development strategy Upgrade technology infrastructure and digital transformation applications. Introduce One IBC application, Traveler application, and so on to global markets. 2021 2022 2023 Meliwa: Home appliances brand established in Singapore KOK Global: Dropshipping platform and print on demand
15 BUSINESS SECTORS 1 Corporate Services Provider 2 Finance Services & Capital Markets 3 Digital Marketing Solutions 4 Visa - Immigration Services 5 Payment Services Provider 6 Software & Apps Solutions 7 Travel Services 8 E-commerce Services 9 Household Appliances 10 Dropshipping Platform and Print On Demand
17 Corporate Services Provider One IBC is a global corporate service provider. One IBC Group provides pre-incorporation and post-incor- poration services to entrepreneurs, investors, and business owners worldwide. The services provided by One IBC are: Corporate services Account opening consultancy Accounting, Auditing Private client services Investments Advisory service One IBC is a long-term partner of OCBC Bank (Singapore), United Overseas Bank (UOB)... (CPA) in Hong Kong.
18 Finance Services & Capital Markets DNBC Financial Group DNBC Financial Group clients an optimal, convenient payment platform and accessible online money transfer/receipt services worldwide. The services provided by DNBC Financial Group are: solutions (Fintech) to empower commerce & trading across all channels, in-store, online, and mobile. The solution drives sales, cuts costs, increases conversions, reduces fraud, and opens new markets for merchants and payment service providers. Intelligent payment gateways enable faster payments, minimizing disruption and debiting customers worldwide. (Take prices in Euros and other currencies). DNBC Financial Group was licensed in 2017 by the Central Bank of Lithuania.
19 Digital Marketing Solutions BIN Media is a provider of e-commerce and digital marketing solutions. BIN Media services include: E-commerce and digital marketing solutions Online advertising services LCD and frame advertising services Google Workspace services BIN Media’s strength is in-depth research on purchasing behavior and customer data statistics. In doing so, BIN Media supports businesses to achieve their sales and marketing goals (Sales & Marketing) through digital marketing campaigns in general and online advertising in particular. BIN Media has been a trusted and trusted partner of Google, Facebook, and Microsoft for many years.
20 Visa - Immigration Services GIS is the world’s leading settlement, permanent residence, and naturalization services. GIS maintains a professional and transparent service experience with senior and experienced partners, intending to help many clients achieve success quickly and Services provided by GIS include: Civil rights Permanent resident Alternative investments Personal Customer Service GIS team of experts has high expertise and experience, brings the best solutions, high success rate, saves time and costs.
21 Payment Services Provider PayCEC is a global payments platform provider. PayCEC has a secure and widespread payment ecosystem where individuals and businesses choose to make safe, fast, and easy online transactions across all platforms and devices. By combining the latest technology with professional PayCEC solution, which helps businesses reduce risks and gain a customer service, competitive advantage. The services provided by PayCEC are: Payment solution: Payment Payment; Custom payment page; Mobile payment page - tablet. Management solution: Account management; Risk management; Real-time risk management. Security solution: 3D safe; PCI DSS; Encode.
22 Software & Apps Solutions MobCEC is a unit specializing in providing high-quality application software solutions to large companies and multinational corporations worldwide. MobCEC has always put its prestige into service and become a strategic technology partner for many businesses in the European, American, and Asian markets. MobCEC services include: Application development Platform development Cloud technology SAAS Service Software PAAS Service Platform
23 Travel Services Travelner is a travel platform that distributes tours, airline tickets, and accommodation worldwide. As a leading travel expert, Travelner is a travel platform that understands all the needs of its clients. That’s why Travelner complete customer care process “from zero to hero” for the best vacation. The services that Travelner provides are: Flight tickets Travel and visa consultation Hotels, resorts, and accommodation around the world With the slogan “Travel smarter and easier”,Travelner will be a leading trusted travel platform for global customers.
24 E-commerce Services Papmall is an international e-commerce platform that connects online shopping customers worldwide. Papmall provides shoppers with an easy, secure, and convenient online shopping experience. In addition, Papmall also provides solutions for global suppliers to optimize sales revenue. The services that Papmall provides are: Global online shopping market. Global online sales market. Advice on safe and convenient payment solutions.
25 Household Appliances Meliwa is a household electronics brand established in Singa- pore in 2019. This brand was invested by businessman Le Hung Anh and brought to the Vietnamese market in the spirit of going global - starting a global business, reaching out to the world. Our products are favored by many customers around the world because of their modern features and luxurious designs. They are not simply household electrical appliances but are also used to decorate living spaces more aesthetically. Meliwa aims to become a pioneer in creating high-quality consumer electronics products. We constantly improve and enhance our customers' living experience through our prod- ucts. Not only that, customers also feel secure when purchas- ing products with professional and dedicated after-sales service.
26 Dropshipping platform and print on demand KOK Global operates on a dropshipping platform and provides print-on-demand services to customers worldwide. We connect with a network of suppliers from a variety of industries, giving customers access to a wide range of customizable products, including: clothes, accessories, home decor, stationery and electronic equipment. We are committed to providing quality products, reputable services and fast shipping to customers. KOK Global has been constantly making efforts to improve the best quality products and services to ensure customers have a completely satisfied shopping experience.
27 PHÁT TRIỂN BỀN VỮNG 1 Sustainability Vision, Mission and Strategy 2 Management Model 3 Corporate Social Responsibility 4 Sustainable Human Resource Management 5 Outstanding Activities
28 CEO A successful business must create sustainable, long-term value for all parties, including investors, shareholders, partners, clients, employees, and other stakeholders. JIMMY LEE
29 Sustainable Mission and Strategy Sustainable mission: BIN Corporation Group aims to become the world’s leading multi-industry international we create positive change for the community and the nation through practical and concrete activities. Sustainability strategy: We try to harmonize stakeholders’ interests with three sustainability goals. One, to be responsible to the community, society, and nation; Second, to develop a complete and sustainable human resource system; Third, to optimize and increase We will outline these three sustainability strategies in turn in the following three sections: Corporate social responsibility Sustainable human resource management Management model
30 Management Model BIN Corporation Group operates under the model of a parent-child group (Holdings), including subsidiaries centers (P&L). At the same time, the parent company - BIN Corporation Group - plays the role of strategic planning, control, evaluation, and management of subsidiaries. the development of a uniform service ecosystem in terms of quality and technology platform. We increase the coordination of processes, especially operational processes. The phases are carried out in a coherent and transparent cycle and improve technology satisfaction. Everyone is aiming for a new level, which is automation.
31 Corporate Social Responsibility As BIN Corporation Group forms our core values and foundations, we also carry out the social responsibilities. We understand that a long-term and robust development business always accompanies a healthy community and a better-developed society from day to day. To become a business for the community, we strive to put social benefits first in activities that create practical values for the community and society. Before the outbreak of the COVID pandemic, we undertook voluntary trips to our dear central compatriots every year, shared some of their problems, and helped At the same time, BIN Corporation Group implements programs to support students who study away from home and have complicated circumstances. We have, are, and will help many scholarships to encourage the spirit of zeal, curiosity, and pursuit of excellence.
32 Corporate Social Responsibility maintain business activities and community support activities to give the people the strength to overcome In response to the spirit of “For a Healthy Vietnam,” we implemented food and food support programs for underprivileged people and students during the epidemic more than 3,000 food bags to the Miserables, mainly in District 7 and nearby districts. At the same time, we are constantly caring for and caring for the spiritual and material life of 250 employees of the Group.
33 Sustainable Human Resource Management We understand that a stable, solid, and professional human resource base has helped shape BIN Corporation Group to evolve as it does today. Therefore, to reach new heights in the future, BIN expand the human resource system and implement regular programs to improve human resource quality. “People are the most valuable asset of BIN Corporation Group” CEO Jimmy Lee
34 Strategy 1: Strategy 2: Build and develop a team 1 Create a professional, modern, of good experts in critical dynamic, creative, and areas. humane work environment. Connect human resources through mass and 2 community activities. Strategy 3: and equitable recruitment Sustainable HR training process for employees 3 programs enhance Ensure stable income, professional capacity and soft skills. employees.
35 Outstanding Activities BIN Corporation Group Accompanies Shark Tank Viet Nam Season 5 BIN Corporation Group participated as a Gold Sponsor anh Mr Le Hung Anh - Chairman of BIN also joined in the program as a Shark Le Hung Anh. Shark Le Hung Anh wishes to bring the service ecosystem of BIN Corporation Group, which creates a solid link chain and resonates strength, helping startups master the company and go global. He also said: “Having gone through a thorn start-up period, I must gain this valuable opportunity to impart the motivation and experience for Vietnamese startups. I wholeheartedly encourage the entrepreneurial spirit of young people and want to help startups become business owners in the 4.0 era. BIN Corporation Group also has a mission to prove that Vietnamese people can do technology services that are also comprehensive, innovative and creative, not inferior to developed countries."
36 Outstanding Activities BIN Corporation Group Accompanies aShark Tank Viet Nam Season 6 Meliwa (a brand belonging to the BIN Corporation Group ecosystem - invested by Shark Le Hung Anh) accompanies Shark Tank Vietnam season 6 as a Gold Sponsor. At the same time, Shark Le Hung Anh - Chairman of the Group continues to participate as one of the Sharks, wishing to motivate the development of the startup community and talented young "rookies" on the road. way to build a Vietnamese brand, and evoke the creative spirit to create excellent products to serve Vietnamese consumers.
37 Outstanding Activities Sign a comprehensive digital transformation cooperation agreement with the SAP S/4 HANA Cloud solution project BIN Corporation Group, SAP Vietnam and ATS Vietnam officially signed a comprehensive digital transformation cooperation agreement with the SAP S/4 HANA Cloud solution project. The cooperation will help BIN Corporation Group complete digital transformation, streamline the operating system and help the leadership team more closely in corporate governance. The SAP S/4HANA platform facilitates the Group to be ready for a new growth phase with the vision of becoming a multi-industry international corporation applying high-tech platforms, creating a sustainable position on the economic map world. The application of "Digital Transformation" to modernize the management of BIN Corporation Group is more urgent than ever. All aspects of the Group's business activities from planning, resource management, operations management, business performance are managed systematically, closely and throughout, which will promote the Group's competitive advantage over competitors in the same market segment and support the sustainable development process. In addition, operating on a digital platform helps to unify all departments of BIN Corporation Group on the same database. Workflows connect easily from one part to another. Management will make accurate decisions based on real-time data. Thereby, reducing duplication and reducing wasted time; personal performance maximization is tied to company performance to improve performance and drive growth.
38 The kick-off ceremony for the implementation of Salesforce CRM system at BIN Corporation Group BIN Corporation Group, in collaboration with Gimasys and Salesforce, officially signed and launched the project for implementing the Salesforce CRM system. It is considered a crucial step in the digital transformation strategy and goals that BIN Corporation Group is pursuing to optimize business operations and enhance customer experience. The Salesforce CRM system enables the Group to have a comprehensive digital management platform, thereby achieving the goal of enhancing competitive capabilities through digital technology, promoting growth, strengthening customer interactions, optimizing business processes, analyzing data and reporting, enhancing the performance of the workforce, and expanding integration capabilities.
39 OTHER INFORMATION 1 Partner 2 Awards and Certifications 3 The media talks about us 4 Contact Information
40 PARTNER NETWORK Partner In collaboration and development, BIN Corporation Group maintains integrity, technology, quality, and people. The foundation helps us connect with hundreds and thousands of partners worldwide. This foundation allows PARTNER us to create practical values for partners, investors, customers, and employees worldwide. BIN Corporation Group has built a diverse partner ecosystem of organizations and global partners in many areas. Click here for details. Partner Marketing Partners
41 Thanks to the leadership of the Board of Directors and the enthusiastic contribution of the employees, BIN Corporation Group achieved many awards and By the way, we would like to share and be proud of the Emirates. A license issued by the Central Bank of Lithuania in 2017. DMCC Free Zone Service Provider License. under ACRA 2019 - 2021. Travel Agency License (General) by the Singapore Tourism Board in 2020. so on. Click here and see details.
42 The press talks about us BIN Corporation Group Tuoi Tre newspaper Vượt qua khó khăn, tiến lên phía trước. Tình người giữa tâm bão COVID-19. Thanh Nien newspaper Tổng Giám đốc BIN Corporation Group thế hệ 8X Lê Hùng Anh: “Đừng bó hẹp phạm vi kinh doanh trong thời đại toàn cầu hóa”. Zingnews E-newspaper BIN Corporation Group thu hút nhân tài công nghệ. CafeF E-newspaper Nhân viên BIN Corporation Group bất ngờ nhận quyết định tăng lương giữa mùa dịch. CEO Lê Hùng Anh: ‘Con người là tài sản quý giá nhất của BIN Corporation Group’. VNEconomy E-newspaper CEO BIN Corporation Group đến “Cơ hội cho ai?” tìm nhân tài phát triển Travelner.
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