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How To Promote Self Published Book

The idea of self-promotion is tricky. Not everyone is narcissistic. The idea of self-promotion pushes many on the back foot. Blowing oneu2019s trumpets doesnu2019t come naturally to everybody. Then there are new-age authors going tongs and hammer about their work. Again, thatu2019s also not an ideal way to spread the word around. Book promotion in essence means to get people to find your book, and NOT find people to get your book.

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How To Promote Self Published Book

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  1. Guest posting/ Guest Blogging: Guest posting is a brilliant way to reach a big, engaged audience. As a guest blogger, you write a blog post for someone else’s website. They publish it on their designated section. A short bio about you and your book gets mentioned in the end. You get to write the bio and link to your book or website.

  2. Have a presence on Podcasts: Podcasters are often actively looking for people to interview, so do reach out to the pertinent podcast hosts you know of. Reach out to people who talk about your subject area or fiction genre.

  3. Virtual Book Tour: A virtual book tour means touring different websites, podcasts, social media, social profiles, and so on. One needs to spend a dedicated stop time at each of the avenues. This usually is an effective way to get your book in front of lots of people. Going on a tour just after the launch helps immensely. It can also bring you website traffic, more followers, and email subscribers. If you are a serial author it can help you with the next launch, as well.

  4. SEO Tone Up: SEO is search engine optimization. It’s the art and science of getting your site to appear at or near the top of search engine results. If your website ranks at the top of a Google search for terms related to your book, then that will help you get the mileage and sell more.

  5. Email Marketing: A mailing list, containing the email addresses of people who are interested in your work, is one the most effective ways to build a solid audience base. Regular communication means you know the pulse and accordingly can package your book. A regular newsletter is the best way to reinforce the relationship between you and your prospects.

  6. SMM: SMM is social media marketing. If one has to disrupt the ecosystem and gain mileage out of it, one needs to inundate various social media such as LinkedIn, Facebook, Twitter, Instagram, and Google with a precise introduction and summary of your book. The same message across the platforms reinforces the connection and creates curiosity about your work.

  7. Taking the mileage out of Goodreads: If you’re hesitant in using social media, Goodreads might just be the tool for you. It’s a social network all about books! Once your book is published, it should automatically and immediately appear on Goodreads. As the author, you can create an author page, which you can customize. You can also list and rate books you’ve read.

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