Instagram Stories for Business How can they help your Brand in 2021!

1. Instagram Stories for Business: How can they help your Brand in 2021!

2.  Proper utilization of Instagram stories for businesses can help brands reach more people and drive more sales. According to Hootsuite, 58% of people developed an interest in a product or brand after seeing it in stories.  With only a 15-second video limit, Instagram stories are specially designed for users with a shorter attention span.  Unlike your feed, Instagram stories disappear after 24 hours. Hence you can publish content that doesn't necessarily match the theme of your account.  Many brands also search for best place to buy Instagram followers to look popular in their niche.

3. Importance of Instagram stories for brands

4. 1. Capability to post varied content • You can use stories to launch a new product or service, or post Behind the Scene content. • You can even hand over the reins to your Instagram story to an Influencer to promote your Brand. • If you organize a contest, you can use stories to reveal the winner. 2. Increase in Audience • Study from sprout social revealed that since 2021 Instagram has crossed the mark of 1 billion users globally. • You can use location tags; this can help increase the Brand's discoverability locally and worldwide.

5. 3.High engagement Between Businesses and Audience • Instagram has created various features for stories that encourage user-brand interactions. • Polls are a great way to understand your followers; polls can help generate enhanced interactions and engagement from viewers. • Questions are yet another way to interact with your followers. 4. Increased Website traffic • A study undertaken by Facebook revealed that 1 out of 3 users are interested in a product or brand because they had seen it on Instagram stories. • The feature of Instagram shop allows users to click the product in your stories and purchase it from your site. • Instagram stickers for business helped to provide information to the Audience quickly and with precision.

6. Best practices of using Instagram stories for business

7. 1. Point Followers to Stories • Stories are a crucial part of your funnel as they have the potential to redirect users to any external source to convert to your goals. • You are not spammy when you tell users to check out your story. 2. Make the best of Visuals • Use bright colours for fonts that contrast to your background, • Use a headshot of a person; viewers tend to connect better emotionally when they see a human face. • Choose a striking backdrop. 3. Pay attention to the text • Make sure your text is relevant to the picture inserted. • Your fonts should not clash with your background.

8. Instagram story tips for business

9. 1. Tutorials and How-To’s A brand can break down a 'how-to video of their product into a sequence of Instagram stories and ask their viewers to share their content with a particular hashtag to get featured on their account. 2. Share user-generated Content CONVERSE shares their follower's posts with the #FOREVERCHUCK hashtag, brands dedicate a large story slideshow to feature their followers' posts.

10. 3. Behind the scene content FC Barcelona posts stories with the #Elclassico hashtag - featuring their players arriving on the bus, going through the tunnel and practising on the pitch. 4. Limited time offers and deals Amazon Fresh created a story promoting $7.40 off on $74 or more orders for a limited time. They also specified the time frame to avoid confusion. 5. Special announcements Southwest teased its viewers with the Shark week promotion. The upcoming stories eventually revealed the promotional hashtag #SharksTakeFlight to display their shark week aeroplanes in the air.

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