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Instagram Shopping: How to Set Up an IG Shop
Instagram shopping feature includes everything a potential customer might want to know before buying a product, including; the name of the product, product image, description, price, link to view it on an associated website, and similar products as well which work as a marketing tool for brands to increase their sales ROI, creditability, advocacy, awareness and leads eventually. In fact, many content creators, marketers, influencers & even celebrities buy Instagram followers to increase their reputation and become an authority in their niche.
What is an Instagram shop? This intangible store allows you to promote your products directly to your target audience through posts, Stories, in the Explore tab, and in a distinct Shop tab within your Instagram profile, adding value to your marketing strategy with a native shopping experience.
Some important features include- ▪ Product Detail Pages- Exhibits all of the important product information, including description, price, and photography. ▪ Collections- Brands can typically category/theme. ▪ Shopping Tag- You can use it to tag products from your catalogue in your Stories or Instagram posts, so your audience can click through to know more. curate their products under ▪ Shop discovery tab- It provides a discovery tool for non-followers. Benefits of setting up an Instagram shop: Makes shopping easier with consumer satisfaction ▪ Allows you to promote your branded content ▪
1.Become eligible • Your business must be located in a supported market where Instagram Shopping is accessible. • You trade a tangible & eligible product. • Your agreement and trade policies. business complies with Instagram’s merchant • Your business owns your website domain/eCommerce website. • You must own a business account on Instagram.
2. Switch your personal account to a business/creator account • To switch to a business profile on Instagram, your business must have an active Facebook Page. • Now open Facebook and click on “Create Page” from the dropdown menu. • Then, pick your business category and give a name to your business Page. • Upload a profile photo and a cover photo that represents your business. • You must add a description and call-to-action that guides visitors to take action, like visiting your website • Now connect your Facebook page to Instagram. • Then, tap “Switch to Business Profile,” and then “Continue” to connect to Facebook. • Set your profile to Public. If your profile is set to Private on Instagram, you can’t switch to a business profile. • Hit “Continue as” to connect the Facebook Page. • Once you see the right Facebook Page, select it and hit “Next.” • Now, add your contact information. • Now tap, “Done”.
3. Connect to a Facebook Page ➢Open Instagram, go to Edit Profile. ➢Underneath Public Business Information, select Page. ➢Now, choose your Facebook Business Page to connect
4. Upload your catalogue You manually into Facebook Business Manager, or integrate a database from a certified eCommerce platform (like Shopify or BigCommerce. can either input every product pre-existing product
5. Submit your account for review • Now you have to submit your account for review. • Head to your Instagram profile settings. • Click Sign Up for Instagram Shopping. • Follow the steps to submit your account for review. • You can track the status of your application by visiting Shopping in your Settings.
6. Turn on Instagram Shopping • Go to your Instagram profile settings. • Select Business, then Shopping. • Choose the product catalogue you’d like to attach. • Hit Done.
7. How to Sell merchandise via Instagram Shop After creating an Instagram Shop, a new “View Shop” button will appear on your business’s Instagram profile page. From here, users will be able to explore your products, click to find out more, and buy.
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