How to Leverage IGTV for Promoting Your Business on Instagram

1. How to Leverage IGTV for Promote Your Business on Instagram in 2021

2.  This effective marketing strategy- IGTV for business allows small to big scale business entrepreneurs to make long-form video marketing content of up to 10 minutes or even up to 60 minutes from verified accounts.  Also, their marketing strategies have high chances of reaching a much broader audience, advertisers, influencer and collaborators through name tags and sharing.  Many Instagrammers also look for the best place to buy Instagram followers to get followers who are real people.

3. Why use IGTV for business? • Video content is king now- According to Cisco, there will be 1.9 billion internet video users, representing 80% of internet traffic, by the end of 2021 and also, users are now spending 53 minutes per day consuming content on Instagram. • Helps you to post longer videos- As mentioned above, it allows users to upload and watch videos from 60 secondsto 60 minutes in duration directly on the platform. • Boost engagement- It gives you those customers that you care about what they say and think, leading them to feel esteemed and part of the community you’re building. • Longevity of your content- You can use this feature to personalize and humanize your brand and help potential customersknow more about your products. • Increase conversion rates- Every business has different explicit goals but all of them want to achieve growth by driving more consumers and convincing them to purchase.

4. You can leverage these strategies to use IGTV for business growth Strategy#1-Buildanicheaudiencewithspecializedcontent  You must represent unique content with viewers to build a dedicated audience. When you reach a specific target audience, you start building a loyal following with an impressive increment in sales! providing your targetaudience consistently,help viewers develop an emotionalconnection to your business. Strategy#2-Provide‘Howto’andtutorialvideostohighlightproductfeatures  Numerous businesses integrate IGTV for business- to showcase their products with instructional videos like webinars, how-to’s, demonstrational, educational and tutorial videos. To take engage your followers with your content, communicate with them.

5. Strategy#3GrowintoacommunitywithIGTVseries  IGTV is a contemporary form of traditional TV therefore, you can present your content in series or by sharing a weekly or monthly video at a particular time. Consistency is significant because viewers love predictability. Strategy#4-HostQ&A,giveawaysorAMAsessionstoengagewithtargetaudience  You must reply all the comments on your videos on IGTV for business. Hosting polls, Q/A sessions or giveawaysisanincredibleopportunitytoimproveengagementwhileshowcasingyourmerchandise.

6. Strategy#5-Demonstrate Your Proficiency featuring different prospects Brands can show their expertise and build authority for their business, to reach target audience by offering knowledge in the form of longer videos with detailed guidance and instructions. • Product reviews • Eventvideos • Behind the scenes • Demonstrational videos • Thought leader interviews • Project reviews and case studies • Feature loyal customer success stories

7. Strategy#6-Collaborate with influencers  It is an excellent way to reach potential customers, drive traffic, build brand awareness, and increase sales. IGTV for business allows you to engage with these influencers and gain their respective audience. Strategy# 7-Cross promote your IGTV videos  Drive more viewer attention to your IGTV videos by promoting them through Instagram Stories, Twitter and Facebook. Strategy# 8- Leverage hashtag feature  To make sure your videos are also discovered by non-followers, include relevant hashtags in your description.

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