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How to Increase Engagement Rate on Instagram in 2021

Learn here about how to increase engagement rate on Instagram to boost your Instagram handle in 2021. For more visit www.growrealfollowers.com/blogs/increase-instagram-engagement-rate.html

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How to Increase Engagement Rate on Instagram in 2021

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  1. How to Increase Engagement Rate on Instagram

  2. Do you want to connect with your potential target audience and convince them to purchase your products or even more, build a community of loyal brand advocates around your brand? You must increase your Instagram engagement which revolves around how your target audience is interacting with your content, representing your social media marketing efforts’ effectiveness.

  3. What is Instagram engagement? Instagram engagement rate is a measurement of how much your followers are interacting with your content- posts, Stories, Reels, or IGTV videos and is measured by metrics like; comments, shares, likes, saves, followers growth, mentions, branded hashtags, click-throughs and DMs. It is a key factor in IG’s algorithm. Many Instagrammers buy Instagram followers to boost their Instagram handle.

  4. Why you must increase Instagram Engagement Rate? • Increase brand’s credibility- If you have a huge following but a very low amount of Engagement Rate, audience might think your followers are fake, for which you may lose your potential leads and hurt your credibility. Brands, influencers, and potential collaborators look at this rate for social proof & reliability, even your potential target customers can check it out too. • It helps you build an online community on Instagram-The more a follower feels connected to you, and your brand, the more likely he/she will engage with your content. Low Instagram engagement rates represent that you have been unsuccessful to grab your followers’ attention, which kills the chances of them to interact with you in the future. • Your content gets promoted in audience’s feed-A higher Instagram engagement rate tells IG’s algorithm that your content is being well consumed & enjoyed. Having an engaged following also indicates that the audience is interested in what you will be posting next, and make them stay more on the platform.

  5. How to calculate Instagram Engagement? If you want to track your Instagram engagement manually, some of the key parameters you must take note of are: A.Followers- You must monitor your fan base. The size of your audience is important, but not the most decisive parameter. All you need to do is study how quickly you’re gaining new followers. B.Likes- Likes are another essential parameter that donate to your engagement rates. It’s a fundamental level of measurement representing how your content is appreciated by your followers. C.Comments- A deep study of the comments will give you a more qualitative data of what your target audience think about your posts. D.Shares- Shares and reposts show that if a user if sharing your content with friends, then he/she surely liked your content.

  6. What is a good Instagram engagement percentage? • <1% = Low IG engagement rate. • More than 1% to less than 2% = average engagement rate on Instagram • 2.5%-3.5% = good engagement rate on Instagram • Between 3.5% to 6% or above = High engagement rate

  7. How to Increase Engagement on Instagram? 1.Leverage hashtag feature- Rather than including random ordinary hashtags at the end of your Instagram post, use more targeted & relevant ones to reach the more target audience on the platform. therefore, it’s indispensable to find the right hashtags for the maximum impact. 2.Post consistently- Consistency gives more opportunities to attract eyeballs to your content and make viewers habitual of consuming your content. 3.Build communal connections with story-telling technique- Remember, when viewers feel associated with your content, they are much more expected to convert as loyal customers and share it with their peers. 4.Use Longer captions- Longer captions are powerful because they enable brands to humanize their content and build relationships with their target audience in order to increase Instagram engagement rate.

  8. 5.Be consistent with your branding-. Your look should match with your brand identity and appeal to the audience you’re trying to attract. 6.Formulate a branded hashtag- A branded hashtag is very important marketing strategy.You can start with a general branded hashtag, which should be short, memorable and include your brand name. 7.Post carousels- They increase your chances to let algorithm show again posts to followers who didn’t engage the first time around, giving them a second or third chance to make a judgement. 8.Reply all comments/queries- Acknowledging your followers with solutions and joining in discussions with them to ultimately give them importance, make them excited to chat with you again in the future. 9.Create Instagram Stories- They are an opportunity to engage with target audience. Questions, Polls and Countdowns are all occasions to fuel Engagement and connect directly with your followers.

  9. THANK YOU www.growrealfollowers.com

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