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How to Create the Perfect Instagram Post
Instagram is the world’s largest photo & video distributing, publishing and sharing, social platform. Ordinary people, Brands, organization to famous celebrities and personalities consider Instagram to reach their target audience and fans. According to Think with Google blog, 60% of Instagram users go on the platform to find new products and 61% brands are planning to increase their advertising budget for Instagram in 2021 To drive your target audience from the 1 billion monthly users on Instagram, you must make compelling Instagram posts that lead to give more engagement. Let’s explore the secrets of creating the perfect Instagram post, capable of encouraging engagement from your followers and gaining more audience.
Leverage these 6 strategies to create the perfect Instagram posts for your Instagram feed.
1.Develop a Story ➢ Start with a goal- Why do you want to achieve with this post? Do you wish to gain Instagram followers, or potential leads? Is it to educate or to entertain? ➢ Connect with your audience- The best way to do so, is by adding a human touch to your post through 3D illustrated human images that complements your purpose. ➢ Capitalize on trends- You can develop a story around a trending topic and then invite your audience to engage and be a part of the trend!
2.Find High-Quality Pictures ➢ Use visually appealing images- The perfect image should be of high resolution, as well as complement the over-arching idea and purpose of your Instagram post, so that your target audience connects with it instantly. ➢ Focus on color psychology- Use images of certain colors strategically in your Instagram post and dictate the direction and emotion of the post through colors.
3.Create a Fitting Caption ➢ Keep it crisp- usually, users scroll through their instagram feed at a pretty brisk pace. Thus, a long and detailed caption may lead to abandoning of your post. ➢ Resonate with audience- the easier it is for your audience to resonate with your caption, the more encouraged they would be to engage with your instagram post. ➢ Identify brand voice- this helps you to embody the values of your brand in the caption itself.
4.Add a CTA to Stir Engagement ➢ Ask for like, comment & share- often times users are on the fence and a little encouragement pushes them to like / comment or even share your Instagram post. ➢ Ask their opinion / story- this not only makes them feel like a part of the post but also increases the organic engagement on the post. ➢ Ask to tag friends- when a user tags their friend in the comment section, they are essentially broadening the reach of the instagram post, leading to more engagement.
5.Tag in Right #Hashtags ➢ Find quality hashtags- Instagram allows you to use up to 30 hashtags in each post. However, only use limited, necessary and high-quality hashtags. ➢ Use specific hashtags- using multiple and very broad hashtags can lead to accumulation of low-quality followers which will hurt your brand’s digital presence. ➢ Promote your branded hashtag- This will encourage your followers to use your branded hashtags in their posts regarding your brand as well, allowing you to understand the sentiment towards your brand through user generated content.
6.Schedule your Perfect Instagram Post ➢ Timing is important- The timing of your Instagram post is important as the best time to publish your Instagram post is when your followers are most active. ➢ Utilize Instagram Analytics- In order to figure out when is your audience most active, analyze the performance of several posts together publish at different timings, in the Instagram Analytics.
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