Applications of AI in the media & entertainment industry

1. The entertainment industry evolves and AI has given its input. Many experts in fields such as game development, movie production, advertising and providers of various entertainment services agree that AI has ushered in an entirely new approach to creativity. In 2022, organisations in the entertainment industry will apply AI to maximise investments and focus on supplying high-quality content that answers viewer demand. Robotics and artificial intelligence have uses in supplying consumers with remarkable next-generation experiences and amusement. Entertainment and technology giants like Blizzard Entertainment, Walt Disney World, Google, Microsoft, Intel are involved in creating, launching and refining AI-based innovations in the entertainment sector. AI automation supports entertainers to spend more time on their craft and deliver winning content. An AI product can also empower businesses to make educated decisions about advertising and marketing by examining critical data. Read More: AI Use Cases in Media and Entertainment AI Applications in Media and Entertainment

2. The application of AI in media and entertainment is growing rapidly, especially in terms of delivering and displaying visual content. Media companies face challenges when developing high volumes of content while ensuring quality, so they have adopted AI to achieve this goal. And once they reach their goal, they improve their services that improve the customers' experience. So, we have discussed here the use of AI in the media and entertainment industry with use cases and examples. Personalising content & recommendations From music apps to OTT platforms, audio as well as visual contents are personalised according to preferences and previous experiences. Using machine learning, it recommends user behaviour and demographics, such as what kind of movies or music or videos they like the most. AI helps deliver personalised content to users using advanced machine learning algorithms and deep learning networks. And this kind of highly personalised experience for consumers can help media or entertainment companies grow their user base and provide better service compared to their competitors. Online advertising with targeted audiences Online advertising plays an important role in branding and business promotions in the media industry. And AI is used to make online advertising more accurate and productive with targeted audiences for higher conversion rates. Read More: AI applications in manufacturing The best example is Google Adsense and Adwords, which can use user history such as what products they are searching for or browsing on web or ecommerce sites. And this type of AI-based sensing helps the AI to show ads according to the user's preferences. It helps the advertisers to target the right audience and get maximum outputs from the ads. Regulating the transmission of online content

3. Diverse forms of material are used to fuel the internet media and entertainment sector. And apart from common topics or common subjects, offensive content is broadcast through TV, online music channels or OTT platforms. Controlling such content from regulatory authorities is mandatory. Here again AI helps in identifying and filtering out such objectionable content. AI can identify a user's age and gender before showing such content or using an automated content moderation service to moderate objectionable content before broadcasting it with audience category ratings such as for children or adults only. Content classification and categorization Online streaming platforms host many movies, TV shows and songs. Streaming platforms need to optimise their search algorithms to help users find relevant content. AI can be very helpful in this endeavour. For this purpose, it can analyse the objects and data related to the inclusion of a certain type of content in a certain category. For example, AI systems can identify and analyse different objects in different scenes of a movie and identify details about its genre, cast and crew to determine which category is most suitable. The process of automated classification and content categorization becomes much easier thanks to AI. Read More: How is Artificial Intelligence Used in Human Resources AR/VR App Development Along with the major implementation of AI in entertainment, it is worth noting that AR/VR app development is also making this field more engaging and immersive as we are already experiencing the use of AR in advertising. We will be able to get a 360° view of events allowing for better and richer experiences. Film production Filmmaking requires multiple techniques like screenwriting, location scouting, creating shot lists, storyboarding, budgeting, recording, scheduling and editing.

4. These methods have been brought out in collaboration with many film production experts. Therefore, film production is a complex and time-consuming process. The advent of AI in entertainment will further automate sound production processes. AI can provide a floor that can automate tasks like segmenting scripts, creating shortlists, storyboarding, building schedules and leading film resources. Read More: How Will AI Impact the Transportation Industry Search Optimization Adopting AI enables automatic optimization of text, visual and voice search and facilitates the delivery of some of the most relevant search results. Technology has a significant impact on how search engines rank content and how consumers discover brands. AI-powered search engines will force brand owners to pay extra attention to how their media content is organised on websites, if they want to ensure that the system displays the right content to the right user. The bottom line Artificial intelligence in entertainment is a powerful engine of far-reaching change that will reshape the landscape of the industry. It won't be long before augmented intelligence, interactive games and immersive experience become widely available. Technology introduces a new kind of reality and entertainment companies adopt innovative approaches to creation and production processes, content production and ways of interacting with consumers. Businesses in that AI-driven industry must have robust solutions and tech-savvy engineering teams ready to help them tame cutting-edge technologies. USM Business Systems, AI application Development Company is at the forefront of helping clients fulfil their project ideas in the field of AI and Big Data. We welcome you to grow and improve your business with us.