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Popular Types of Social Media Content To Revamp Your Social Presence

Are you struggling to grow your social media presence? Will you like to reach more customers by choosing the right types of social media content for your business needs? If that is the case, you need to break down your content strategy based on the types of social media content that you can post. Content ideation and content organization can help you reconsider and reframe your social media content strategy.

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Popular Types of Social Media Content To Revamp Your Social Presence

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  1. Popular Types of Social Media Content To Revamp Your Social Presence

  2. Benefits of Posting Different Types of Social Media Content • Helps in Content Cross-Posting  • Content cross-posting is a sub-branch of content repurposing. In this method, you can post content from other business platforms to your social media and vice versa. Cross-posting enables businesses to keep your social media accounts active and healthy. Thus, cross-posting your blogs, videos, visual content or product links on social media can help you grow your audience and expand your reach for better engagement.  • Builds Customer Loyalty • Social media content also helps you to attract more customers and gather more feedback so you can build your brand authority. Moreover, consistent social media content posting allows you to boost your market research efforts. Thus, you can target the right type of audience at the right time to reduce your market efforts. Moreover, it helps in improving your revenue so you can reach new avenues of business success.

  3. Popular Types of Social Media Content for Businesses • Video Content and Animations • Live Videos, explainer videos, short promotional videos and animations are a great way to interact with your audience. Animations come in different formats, including the popular short GIFs. Moreover, you can post small motion clips, interactive short animations and informational animations to better engage your audience. • Posting videos on social media is achieved in following ways: • Reels for Instagram • Social media feed Videos • SnapChat videos • Social media Stories • YouTube videos and Shorts • TikTok Short Videos

  4. Articles, Blog Posts and eBooks • Share your knowledge base with your social media followers in the form of articles, blog posts and evergreen content. You can share links to articles and blogs from your primary website on social media to reach more readers. If you have been selected by a magazine or a newspaper for publishing, you can share the article or the news with your followers on Facebook, LinkedIn, Instagram and Twitter. Similarly, evergreen content posting also helps you to connect with your social media audience on a more personal level. You can share product guides, user manuals, tips and tricks with your followers for awareness and educational purposes. Moreover, you can write and promote ebooks on social media.

  5. Behind-The-Scenes News • Sharing some behind-the-news content with your followers is a great way to offer a sneak-peek to your followers inside your business. Audience loves to see content that shows the quirks of your team or your business to them. Thus, sharing some images, videos, infographics from behind the scenes is a great way to create hype for your business, new announcements and product launches.  • Client Reviews, Testimonials and Feedback • Social media followers, and potential customers love to see positive customer feedback and nice words from people about the business they follow. Thus, you can share client reviews and feedback from your previous clients on your social media business pages to build more brand authority. Client reviews work even better if you share product photos, videos or review quotes after the product is delivered or service is availed by the customer. [2]

  6. Frequently Asked Questions (FAQs) • Your social media followers will eventually develop interest in your business. Consequently, they will also raise questions about your business and offering. If you frequently receive questions about your business’s certain aspects in your inbox, compile a list of FAQs and share them with your other followers on your feed. FAQs are a great type of social media content as they: • Offer digestible answers to complex user questions on social media • Serve as a static customer service tool to interact with your your audience 

  7. Influencer and Guest Takeovers • Invite influencers and guests to take over your social media pages. You can also launch giveaways and contests under their presence. Curate content for your profile and connect with like-minded people who align with your business goals and theme. However, to make things more interesting, organize an event or a product launch. Do it in conjunction with your influencer or guest takeover sessions. • Memes • Text-based and visual-based memes can boost your business’s popularity by manifold. Share memes on current events in context with your business. However, be careful about the audience sentiments and post memes responsibly. You can create fresh memes for your business or repost popular memes by making it contextual with your business offering.  

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