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Content repurposing is a genius concept that allows you to distribute content across multiple platforms, so you do not have to create content from scratch every time. Thus, you can use the basic content framework and information to reach a myriad of audiences across various platforms without putting in too much, repetitive effort. <br>read more: https://writeme.ai/blog/guide-to-content-repurposing/
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Have you ever found yourself creating content on the same topic for different platforms? In doing so, have you found the whole process tedious and redundant? If that is the case, you are not the only one going through these problems. As a content marketer or curator, it is very easy to face a series of challenges including content redundancy when trying to follow your content distribution strategy. However, this shall not stop you from scaling your content. Content repurposing is a genius concept which allows you to distribute content across multiple platforms, so you do not have to create content from scratch every time. Thus, you can use the basic content framework and information to reach a myriad of audiences across various platforms without putting in too much, repetitive effort.
What is the Concept Behind Content Repurposing? Repurposing content, also known as recycling content, is the method of reusing all of your existing content or elements of your existing content relevant for various publishing platforms. In this practice, content is repurposed and transformed into a new format according to the requirements of the publishing platform or goal of publishing. For example, if you want to repurpose your blog content, you can use some chunks of the blog content to create an infographic, video, webinar or social media post.
Benefits of Content Repurposing Content repurposing has tons of benefits. The top benefit is that it is much easier to repurpose content for scaling than creating content from scratch. Thus, you do not need to create a fresh new post every time. You can use the basic content framework to shoot a new video, create an infographic or launch a webinar for your audience. Here are some of the top benefits of content repurposing: • Sustainable SEO Boost • Connecting with New Audience • Homogenize and Reinforce Your Message • Builds More Authority
Best Practices for Content Repurposing • Write on Evergreen Topics • Publish New Blog Posts • Go Visual with Presentations and Graphics • Review, Polish and Repost Old Posts • Start a Daily eMail Series • Write eBooks, Shoot Videos and Hold Webinars • Speed Up Content Repurposing Using AI Creative Assistant The practice of content repurposing and how it is a genius idea for content marketing professionals. Follow the above-mentioned best practices to achieve content repurposing for optimized results.
