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Dr. Marty Trevino, the Technical Director & Chief Scientist graced the cover of the renowned Worldu2019s Leaders Magazine as one of World's Most Inspiring Leaders to Watch in 2023
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World’s Most Inspiring Leaders to Watch in 2023 Unveiling Inspiring Leadership Without a doubt, there have been substantial changes in company leadership over time. These changes often mirror the sociological and economic trends of the day. In today's environment, customers actively seek out businesses that are dedicated to making a positive impact on the globe. For an organization to achieve this goal, visionary leadership must exist. Technologists at the forefront of reimagining UX/UI and Analytics system design to inform data-driven decision- making as well as new and innovative models of Human/Tech/AI Complementarity. His application of cognitive/neuroscientist to the technical world of Data, Visual Analytics, and AI/Human Complementarity is rapidly becoming a center of gravity for firms looking to establish a scientific basis for their DX efforts. Proven executives possess the ability to drastically alter the direction of their companies. They provide their team members a sense of purpose and direction, guiding them toward more deserving objectives. Thus, motivating leaders benefit both their clients and their team members. There are numerous various ways to lead with vision because every leader is unique in their skills and abilities. Dr. Trevino's expertise lies in theoretical science, which means his primary goal is not to prove a particular truth or falsehood but to continuously explore the realm of "what is possible." He is deeply passionate about reimagining next-generation visual analytics by altering the sensory experience while pioneering novel models for humans and AI collaboration to drive innovation and problem-solving. World's Leaders latest edition “World's Most Inspiring Leaders to Watch in 2023” is featuring inspiring business leaders who are promoting social responsibility by implementing sustainable practices, supporting community initiatives, and promoting corporate social responsibility. Also, while you flip through the pages, don't forget to read the articles created by our in-house editorial staff and industry experts. The cover has Dr. Marty Trevino, a polymath and former Technical Director/Scientist for the NSA has had much of his work shrouded in secrecy. The unassuming and pragmatic Dr. Marty, cognitive/neuroscientist, is among an elite group of Executive-level Scientists and Have a lovely read!
CREDIT PAGE Editor-in-Chief Steve Sanchez Managing Editor Jagdish Chincholikar Executive Editor Nicole Williams Assistant Editor Gayatri Bhujbal Art & Design Director Jack Anderson Business Development Manager Nicole Carter Business Development Executive Natalie, Jerrey Associate Designer Kevin Rust Digital Marketing Manager Victor Clarke Sales Manager Casey Simpson, Irfan Shekh Marketing Manager Tom Swann Technical Specialist Barry Jones Circulation Manager Danny Parker December 2023 3296 Westerville Rd #250, Columbus, OH 43224, USA Copyright 2023 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights remain solely with WORLD’S LEADERS. Follow us on :
COVER STORY 08 Dr. Martin Trevino Reimaging Visual Analytics and Human/Tech/Ai Augmentation Through Cognitive Neuroscience
18 Dawn Maroney 22 Gavin Prime Hans Langenhuizen 26 Lance Richardson & Michelle Richardson 32 Luke Marani 36 40 Maxcene Crowe 46 Michael Brown Sallyann Della Casa 50 Tracy Johnson 54
A Pioneer in Healthcare Organizations' Success in Medicare, Medicaid, and Underserved Markets 18 | December 2023
With more than 25 years in the health care space, Dawn Maroney is regarded not only as an industry expert, but also a pioneer in positioning health care organizations for success in the challenging Medicare, Medicaid and underserved markets. Currently serving as the President of Markets at Alignment Health, a tech-enabled Medicare Advantage company revolutionizing senior care, and as the CEO of Alignment Health Plan, Dawn has made significant contributions to the healthcare industry. Her previous role as the Chief Medicare Officer at Blue Shield of California, formerly Care1st Health Plan, saw her leading operations for over 400,000 Medicare and Medicaid beneficiaries in California, Arizona, and Texas. Dawn's executive responsibilities at Blue Shield included sales, marketing, product development, revenue management, and membership accounting. During her tenure, Blue Shield's membership doubled, and the organization achieved improved CMS star ratings and significant revenue growth. Her leadership played a vital role in driving the company's success, making her a highly respected figure in the healthcare space. Prior to her role at Blue Shield, Dawn served as the Chief Sales and Marketing Officer at CareMore Health Plan, where she was instrumental in the company's growth from 3,500 to 65,000 members. She also contributed to CareMore's status as a top- performing and profitable industry leader. Dawn's expertise and leadership have earned her recognition as one of the most influential figures in the healthcare industry. Her innovative ideas and strategic approach continue to drive success in the Medicare, Medicaid, and underserved markets. 20 | December 2023
Revolutionizing Healthcare through Data Integration revolutionary care model that can and should be replicated throughout the healthcare industry. For years, healthcare organizations have struggled with effectively utilizing the vast amounts of digitized data generated within the industry. Often, this data is siloed within individual organizations and cannot be effectively used to enhance business operations, improve clinical outcomes, and drive consumer satisfaction. Alignment Health recognized this challenge and seized the opportunity to implement an integrated data management system, which has become a significant competitive advantage for the organization. By leveraging technology and data, Alignment Health has established a unique care model that is driving better outcomes for patients and improving the overall healthcare experience. Alignment Health, provides a wide range of services that leverage technology, support the doctor, and put the senior first. Specifically, Alignment's proprietary AVA technology platform processes information from more than 200 unique data sources against more than 170 artificial intelligence models to provide our teams with actionable insights to provide personalized care at scale. Alignment Health has developed a worldsleaders.com | 21
MEETING THE NEEDS OF TODAY'S BUSINESS LANDSCAPE BY OFFERING COMPREHENSIVE MARKETING SOLUTIONS LANCE LANCE LANCE RICHARDSON 32 | December 2023
I the need to establish a compelling brand identity, visually captivating designs, and effective marketing campaigns to attract and engage their target audience. By prioritizing cost efficiency and effectiveness, businesses can optimize resources while achieving tangible results, driving growth and establishing a strong market presence. n today's competitive business landscape, there is a strong demand for cost-efficient and impactful brand, design, and marketing solutions. Companies recognize sales, and people operations. The firm's ultimate goal is to assist clients and their business in reducing customer acquisition costs while maximizing the lifetime value of each customer. By harnessing Proper Seven's expertise and extensive network, the team ensures that client's business attain greater results with minimal effort, expenses, and risks. Core Principles for Success Lance and Michelle strongly believe in the core principles that drive success, including hard work, a cohesive team, strong connections and networking abilities, effective sales skills, maintaining a stellar personal and business reputation, and the ability to add value to both their team and clients. They emphasize that great opportunities can often be found in areas that may not be considered "sexy" or glamorous, contrary to what many entrepreneurs typically pursue. They have discovered that numerous overlooked jobs and industries, which may not appear flashy or captivating, can offer substantial financial rewards. Lance firmly asserts that a good opportunity remains valuable regardless of its nature. Nevertheless, they emphasize that hard work and determination consistently serve as the bedrock for achieving success. After gaining extensive experience working in and collaborating with numerous startups, Lance Richardson, Michelle Richardson, Chris Walker, and Madison Walker identified a pressing need for businesses to access high- level talent and expertise without the financial burden and risk of hiring full-time employees. Their collective insights highlighted several critical factors essential for business success and growth, including sales, people operations, marketing, and revenue generation. They sought to streamline business functions and achieve tangible results through creative problem-solving approaches, employing top-tier talent suitable for businesses at any stage. Their ultimate objective was to create and provide a service that they themselves would have found invaluable when building and managing their own startups. Aligning Individuals and Company Vision Lance and Michelle have discovered that the most crucial aspect is defining and understanding the shared goals and purpose of both individuals and the company as a whole. It is vital to ensure that everyone involved, including new hires, is aligned with the same vision and fits well within the company's culture. The key is to be solving for the same objective, which can vary from security and consistency to revenue generation or achieving a good work-life balance. There is no right or wrong answer, but it is critical to have a team that believes in and works towards the same goals. The Visionaries Lance Richardson, co-founder and CGO of Proper Seven, has extensive experience in the oil and gas and tech industries. He has raised millions of dollars through seed and series rounds and played integral roles in successful businesses. Lance is known for his creativity, impressive work ethic, and dedication as a husband and father. He takes joy in spending time with his children, engaging in various activities and adventures. He has a wide range of talents and accomplishments, including professional rodeo, world travel, shark diving, and fluency in Russian. Above all, he values his family and the Proper Seven team. In addition to shared objectives, Lance and Michelle emphasize the importance of a hardworking team that values trust, honesty, open communication, and mutual respect. They also seek individuals with skills and talents that can bring added value to the business. As a consulting company, Proper Seven relies heavily on creative problem solving and innovation. Their success hinges on going beyond the basics and conventional norms. Innovative thinking is at the core of their business, enabling them to significantly enhance their clients' business metrics by a margin of 30-50%. It is the foundation of everything they do. Michelle Richardson, Co-founder and CEO of Proper Seven, is a talented artist and entrepreneur. She excels in visual storytelling, brand building, and marketing, aiming to create lasting products and brands. Michelle has worked with successful businesses and startups, playing key roles in fundraising and leading victorious teams, campaigns, and projects. She is recognized for her contribution to building outstanding brands and takes pride in her work as a published editorial designer. As a trained artist and pianist, she cherishes the opportunity to create art daily. Michelle's greatest pride lies in her family and children, and she is grateful to have her best friend and husband as her business partner. Balancing Individual Heroics and Effective Team Processes Lance and Michelle share the belief that organizations thrive through a combination of individual heroics and effective team processes. They recognize the significance of both aspects and understand that one cannot flourish Comprehensive Marketing Solutions Proper Seven is a comprehensive creative marketing agency that covers all aspects of marketing, branding, growth, worldsleaders.com | 33
without the other. It is essential to have individuals with exceptional talents who can bring innovation, creativity, and drive growth to the table. At the same time, these individuals must also collaborate effectively within team processes, providing stability, following established procedures, and ensuring consistency. importance of resisting the temptation to imitate others or adopt a persona that doesn't align with who they truly are. Lance believes that one's unique qualities and quirks are their greatest superpowers, and they should bring them to the table with confidence. Lance reminds aspiring leaders that everyone is navigating uncharted territory every day, and with each experience, they grow and become more proficient. He encourages them to adopt a mindset where there are only two outcomes: either winning or learning. By focusing on adding value to their team, they can also facilitate their team members' growth and help them unleash their full potential. On the other hand, Michelle is primarily responsible for the brand management, marketing strategies, design elements, and overall vision of the company. She brings her expertise in crafting a compelling brand identity, implementing effective marketing campaigns, and ensuring that the company's design elements align with its overarching vision. When building their team at Proper Seven, Lance and Michelle sought out individuals with unique superpowers—distinctive talents and strengths that could be harnessed and integrated into efficient processes. By combining individual heroics with team processes, they aimed to maximize business success. This approach allows for the unleashing of innovative thinking and creativity, while also ensuring the stability and structure necessary for consistent performance and positive outcomes. Together, Lance and Michelle complement each other's roles, working in synergy to achieve the company's goals and foster its success. Lance's happiest part of the daily routine is the opportunity to work alongside his team, engaging in meaningful work together. After a challenging and productive day, he finds immense joy in spending quality time with his loved ones, including his children. The feeling of coming home to their smiling faces is unparalleled and brings him the utmost happiness. For Lance, the key is to create an environment that encourages personal and professional development, where team members can contribute their skills and talents to drive the business forward and enhance its overall value. By helping individuals become the best versions of themselves, leaders can foster a culture of growth and success. Driving Success through Synergy Lance's primary responsibilities at the company revolve around driving growth, revenue generation, sales, and overseeing company and client metrics and projections. He takes on the role of a creative problem solver, tackling challenges and finding innovative solutions to propel the business forward. Advice for First-Time Leaders Lance advises individuals taking on their first leadership role that the journey ahead won't be smooth sailing, and feelings of inadequacy and unreadiness may linger, perhaps indefinitely. He emphasizes the 34 | December 2023
MICHELLE MICHELLE MICHELLE RICHARDSON worldsleaders.com | 35
Luke Luke Marani Marani Revolutionizing E-commerce by Reshaping Online Stores through Ground-breaking Software 36 | December 2023
From Adversity to Triumph Luke is a normal guy of 23 years old, that start his online business career when he was 20. In the past Luke doesn't had a very good time… his situation it was like: Debt, no money, no friends and bad situation at university… so he spent bad times with himself. But from this bad situation and difficult things, Luke found from him the strengthens to wake up and start to discover a method for earning online, without money, knowledge and too much time to invest. He bought a lot of courses for thousands and thousands of dollars but the results didn't arrive… so from this experience, he learn an important lesson: It's better to have own method for earn online and don't use the old method that everyone today use. Despite these adversities, Luke discovered the resilience within himself, prompting him to seek an online earning method that required no money, expertise, or significant time investment. He ventured into purchasing numerous courses, spending thousands of dollars, but unfortunately, the desired results eluded him. However, this experience taught him a valuable lesson: it is preferable to have a unique approach to online earning rather than following the same old methods everyone else employs. Luke's breakthrough came with an automated online earning method that required no expertise or resources. Recognizing AI as the future, he embraced it, rising from his challenging past. By harnessing AI's power, Luke transformed his life, paving a brighter future in online entrepreneurship. A Path to Unlock Financial Freedom The primary objective of the "Luke Academy" is to empower ordinary individuals such as students, employees, entrepreneurs, and the unemployed to generate income from the comfort of their homes without working long hours, investing in cryptocurrencies, the S&P 500, or any other complex endeavors, and without requiring prior knowledge. Luke's teachings revolve around the concept of creating income while sleeping, thanks to the automation 38 | December 2023
AI, enabling individuals to earn money online without substantial upfront costs, specialized skills, or excessive time commitment. While trading and dropshipping may indeed be profitable for some, they often require individuals to spend 10 to 12 hours per day in front of a computer screen. Luke has introduced a fresh perspective, offering a new way to make money online from the comfort of one's home, without requiring extensive expertise. By harnessing the power of technology, his students can earn substantial income by dedicating an average of just two hours per day to their online endeavors, achieving remarkable financial success. The Power of ecommbrand After enduring three years of setbacks and hardships, Luke stumbled upon a remarkable software solution that would revolutionize his approach. This software, known as ecommbrand, was a game-changer in automating the work required for his method. Ecommbrand presented Luke with a unique opportunity to combine the power of e- commerce with building a strong brand around a product. With this software, he could effortlessly discover the ideal products to sell and swiftly replicate the best-performing online shops within minutes. Gone were the days of worrying about finding winning products or creating persuasive shops from scratch. With ecommbrand, all Luke needed was motivation and a mere one to two hours each day to monitor his shop and track his daily earnings. provided by the ecommbrand technology. This innovative approach leverages the advancements of our century to automate challenging tasks, allowing people to reclaim valuable time to spend with their loved ones, friends, and nurturing relationships. In essence, Luke has devised a groundbreaking method for individuals to earn money from home, even without substantial financial resources or expertise. He has embraced the power of Artificial Intelligence (AI) as a new wave in the online business realm. While many online businesses can indeed change lives, they often demand significant financial investment, expertise, and an extensive time commitment. Luke recognized the need for a different approach. He chose the path of But what made this software exceptionally effective? The answer was surprisingly simple: Luke recognized that he should entrust its development to someone with superior programming and trading skills. worldsleaders.com | 39
Maxcene Crowe Empowering Organisations with Years Empowering Organisations with Years of Facilities Management and of Facilities Management and Procurement Expertise Procurement Expertise 40 | December 2023
W ith over 27 years of experience in Facilities Management and Procurement, Maxcene Crowe assists organisations in making an impact through education, knowledge-sharing, and the implementation of strategies and solutions for facilities management and procurement. Maxcene holds the Chartered Institute of Workplace and Facilities Management (CIWFM) credential and is also the author of the book "Mobilisation Mastery," which imparts insights and best practices for Mobilising supply chains and operational teams. Maxcene's journey began in service at a young age, starting in the Retail industry within a clothing factory, handling administration and product fulfillment. After pursuing a BA Honours in Business and Psychology from University, Maxcene entered an Estates Management department, taking on roles such as Contracts Administration and Lease Car Management for a fleet of 144 vehicles. This path eventually led to a career in facilities management, with the initial role being a Trainee Facilities Manager, during which Facilities Management qualifications were achieved. With years of operational experience, Maxcene's first consultancy was established in 2004, delivering operational facilities and procurement solutions to significant facilities management entities, including global and European roles. Approaching nearly three decades in the facilities management field, Maxcene's focus shifted towards MCFM Global after recently being with Jones Lang LaSalle. Within the latter company, Maxcene served as a Sourcing Lead for a global enterprise Client, offering support, training and mentoring to operational teams. This chapter highlighted the need to pursue the passion for inspiring, educating, and energising the industry, particularly through the specialisation of Mobilisation and Transformation. The Company MCFM Global was founded in 2021 and provides consulting and advisory services in facilities management and procurement to clients who own over 1 million square feet of real estate, and have a requirement for management of their facilities and building services. Mobilisation Mastery is the training and development side of the business offering workshops and transformation programs for large corporations and individuals who want to embed mobilisation and transition skills into their business or develop the specialism of mobilisation and transformation of facilities management services. MCFM's workshops follow a 5-step methodology and framework created by the Founder to enable learners to develop an understanding of the mobilisation stages and worldsleaders.com | 41
Harmonising Vision and Impact also capture what stage they are in their transition journey. innovations and ideas, adapting to and utilising various technologies to enrich learning, and cultivating diverse perspectives are all essential for delivering the most optimal learning experiences and positive customer experience journeys for clients. Maxcene's cherished priorities resonate with the UN Sustainable Development Goals, encompassing better mental well-being, fostering health and advancement for the disadvantaged, and ensuring accessible quality education and skill development. A pivotal thrust of "Mobilisation Mastery" involves establishing a global online platform accessible to all, offering a career path for students specialising in transition. With the facilities management sector poised for substantial growth in the next five years, securing adept talent for successful project management is crucial. “We offer introductory webinars that cover the key stages of transition and specialist areas during the contract period a Client experiences,” says Maxcene. Drawing lessons from thought leaders and gathering insights from experts within and outside the industry are key aspects of this approach. Moreover, Maxcene emphasises the significance of remaining connected to the broader world and individuals across different sectors. The webinars flow into workshops that take a deep dive into specific topics i.e. Pre-mobilisation, The transition stage, transformation stage, stabilisation and at end of contract life de-mobilisation of the contract. Maxcene shares that mobilisations are complex as such MCFM offers training modules that breakdown the interdependencies in the transition world, for example, understanding legal entities, the importance of due diligence, risk management and stakeholder engagement to name a few of the courses on offer in 2024. The whole framework is supported by a Mobilisation toolkit aimed to provide its learners with essential documents, templates and checklists to mobilise successfully and embed skills into their business. In Maxcene's view, emerging leaders today might be lacking certain qualities. For instance, a sense of the importance of giving back and creating a positive societal impact through their endeavors could be under-emphasised. Amidst the prevalence of digital -, the human skills component is vital but can often be overlooked. Traits like humility and gratitude hold immense value to Maxcene. Collaboration and partnerships stand as Maxcene's third priority. A strong Elevating Education Maxcene's vision is to expand Mobilisation Mastery as a brand and develop Mobilisation Mastery Academy as a global online platform accessible to all who want to learn and develop their skills in this exciting field. She says, “Our services will be workshops virtual and face to face, transformation programs with our participants having an option to choose 6, 12 or 18 month programs.” She further adds, “Each program will be supported by Accountability group sessions, the Mobilisation Mastery community and live education sessions for knowledge sharing and insights.” Nurturing Lifelong Growth According to Maxcene, it's crucial to maintain an ongoing commitment to one's own training and development. Staying updated on the latest 42 | December 2023
advocate of multiplying efforts, Maxcene seeks the right partners to achieve both social impact and business objectives. Maximising Leadership Success Maxcene's advice for those entering their first leadership role revolves around understanding people, culture, and the business. Taking time to learn about teams, actively listening, and avoiding micro-management are key aspects. Notably, Maxcene highlights the value of quieter individuals, suggesting ways to empower them for maximum contribution. Empowerment, according to Maxcene, forms a strong team and allows personal growth. Maxcene stresses that being the smartest isn't essential; rather, drawing the best from team members and nurturing them is vital. Accepting that team members may move on to new passions is important, and adapting swiftly is essential. Maxcene finds the most joy in her daily routine when connecting with others and disseminating knowledge through writing and training. Inspiring Transformation Vision for Mobilisation Mastery Academy In her role as a visionary, Maxcene undertakes the task of developing a business that embodies her values—serving as a source of inspiration, education, and positive transformation for others. This endeavor aims to invigorate and energise individuals. Maxcene's responsibilities extend to drawing in top industry experts to instruct at the Mobilisation Mastery Academy, fostering an environment of inclusivity that encourages authenticity, diversity and a passion to thrive. Maxcene reflects on a significant professional risk taken years ago when transitioning from the industry to becoming a landlady of a rural publican house. Acknowledging the adage that growth often arises from setbacks, Maxcene recounts a period marked by several unsuccessful business ventures, which posed challenges that have fortunately been overcome. Looking ahead, Maxcene envisions a future where the Mobilisation Mastery Academy is firmly established, fostering social impact in learning, education, and communities. This vision involves collaborations with organisations like B1G1.org, GLEAC, as well as local community and social enterprises, all with the aim of generating positive change in various spheres. Want to learn more about Maxcene's vision you can email info@maxcene.com , connect on LinkedIn https://bit.ly/3Yv4oIA visit her website https://www.mcfmglobal.com worldsleaders.com | 43
