5 Tips to drive traffic to your website using Instagram

1. 5 Tips to drive traffic to your website using Instagram Instagram provides a huge platform to connect with billions of people around the world. It not only helps to connect with people but also promotes your business with it. And you can keep the following tips in mind while marketing your business on Instagram: 1.Website link in bio: Usually, it is the most common tactic that you can use when you want to promote your website on Instagram. Adding the line “Link is in the bio” in your caption or creative copy helps you to make people visit your profile as Instagram has provided a feature to add a clickable link in your bio. And to do that you can go to your profile and tap the edit option and then add your link in the website option. This link can be used to direct your followers to your webpage and also you can increase your revenue and subscribers of you online content. 2.Call to action: Create your Instagram post as such that it is asking people to visit your website by click on the link that is provided in your bio. This helps you in Instagram contests and then in asking your followers to enter their email. 3.Add link in the picture or video: You can add a text link address on your graphic like, “xyz.com” and put the icon of your other social media handles, as your Instagram photos and videos tell a story and attract people. Use those videos in an innovative way and make their feel look attractive. 4.Instagram Ads: You should never ignore investing in Instagram ads as investing here helps you to target the right type of audience who can be the most suitable buyer of your product. With this, you can target the right type of audience demographically, geographically, same interest, right age group, etc. Clickable link not only helps you to target and create creative content but also it helps you to add a link in your ad and make people visit your webpage, digital campaign or direct revenue. Types of sponsored Instagram ads can be Images, Videos or carousels. Images narrates the story in single graphic content that includes creative, text copy, etc. Videos are of 30 seconds and can be shot in portrait or horizontal frame. And Instagram carousel gives you a better way of conveying the whole story with maximum 10 pictures. And there is a clickable ‘learn more’ button for these ads within the post. This helps you to connect and reach bigger audience. 5.Influencer: You need something extra to reach even more people, influencer marketing can help you with that. You need to connect with social media influencers who are in your niche or industry and have the same kind of followers to make your Instagram content more

2. effective. Like if you have to market a product related to sports, then you can contact a sportsperson or a player or a fitness influencer. For more information about social media and digital marketing services in California, visit the website WorkTual Desk