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CANONICAL TAGS FOR SUCCESSFUL SEO - WORDPRESS SEO SERVICES_ (1)

We have discussed what canonical tags are, what is its usage, and mistakes to avoid while inserting canonical tags. We can help you with more interesting information to help you develop an error-free website in no time. However, if you are someone not-so enthusiast about all the tech terms and challenges, hire WordPress developers from our well-renowned organization, and they shall brainstorm on your behalf. u200b

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CANONICAL TAGS FOR SUCCESSFUL SEO - WORDPRESS SEO SERVICES_ (1)

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  1. CANONICAL TAGS FOR SUCCESSFUL SEO - WORDPRESS SEO SERVICES WORDPRESS INDIA WORDPRESS INDIA

  2. WHAT ARE CANONICAL URLS? • A canonical URL refers to an HTML tag rel= “canonical”, which is used to find the original version of content when there are multiple versions of a page either on the same website or on different websites. • Surprisingly, a canonical URL is not a URL! It is more of a tag attached to a URL to communicate its way through the search engines. So, if your original URL is http://example.com/blogpost, then the canonical version will look like this: • <link rel=”canonical” href=”http://example.com/blogpost”/> • You cannot visit the canonical URL like the main URL. Instead, the canonicalized version gets placed in the HTML code of a page or assigned to a page using a plugin.

  3. THE IMPORTANCE OF CANONICAL TAGS IN SEO • If you are someone who wants to learn what canonical tags are, and how to avoid dreaded duplicate content issues with these tags, you have landed at the right place. Canonical tags are not new to WordPress SEO services. First introduced in 2009, it was developed to help webmasters overcome duplicate or vastly-similar content available on multiple URLs. • Which version of a page to index, considering only one page to index • Which version of a page to rank for relevant queries raised from the audience • Whether or not to consolidate “link equity” on one page, or divide it between multiple versions. • Too much duplicity in the content can also impact your crawl budget. It means Google will end up wasting time crawling multiple versions of the same page. To discover other crucial content on your website, Google avoids duplicate content.

  4. WHAT ARE THE COMMON MISTAKES TO AVOID WHILE USING CANONICALIZATION? • Canonicalization can be a controversial topic. There are a lot of misunderstandings and misconceptions about how to canonicalize it effectively. So, here are a few common mistakes developers should avoid while trying to canonicalize: • Blocking the canonicalized URL via robots.txt • When you block a URL in robots.txt, it prevents Google from crawling it. It means that they’re unable to see any canonical tags on that particular page. As a result, it prevents Google from transferring any “link equity” from the non- canonical to the canonical.

  5. WHAT ARE THE COMMON MISTAKES TO AVOID WHILE USING CANONICALIZATION? • Setting the canonicalized URL to “noindex” • It is advisable to never mix noindex and rel=canonical, as they are contradictory instructions. Google will mostly prioritize the canonical tag over the “noindex” tag, but it is still an unpleasant practice. If you want to noindex and canonicalize a URL, it is best to use a 301 redirect. Or else, use rel=canonical. • Setting a 4XX HTTP status code for a canonicalized URL • Whether you set a 4XX HTTP status code for a canonicalized URL or use a “noindex” tag, both will reflect the same effect. Google won’t see the canonical tag and transfer “link equity” to the canonical version.

  6. WHAT ARE THE COMMON MISTAKES TO AVOID WHILE USING CANONICALIZATION? • Canonicalizing all paginated pages to the root page • Paginated pages must not get canonicalized to the first paginated page in the series. Instead, use self-referencing canonicals on all the paginated pages. Google's John Mueller stated, “It is an improper usage of the rel=canonical.” • Use rel=prev/next tag for pagination, which may not be used by Google, but Bing still uses them. • Not using canonical tags with hreflang • Hreflang tags are used to specify the language and geographically target the webpage. Google encourages WordPress developers delivering WordPress support services to specify a canonical page in the same language while using hreflang. Or else, choose the best possible substitute language if a canonical doesn’t exist for the same language.

  7. WHAT ARE THE COMMON MISTAKES TO AVOID WHILE USING CANONICALIZATION? • Having multiple rel=canonical tags • Using multiple rel=canonical tags will make Google ignore it. In many cases, it happens because the tags get inserted into a system at different points like CMS, theme, or a plugin. Therefore, many plugins have an overwrite option to make sure that they are the only source for the canonical tags.

  8. SUMMARY • So far, we have discussed what canonical tags are, what is its usage, and mistakes to avoid while inserting canonical tags. We can help you with more interesting information to help you develop an error-free website in no time. However, if you are someone not-so enthusiast about all the tech terms and challenges, hire WordPress developers from our well-renowned organization, and they shall brainstorm on your behalf. • Have a question? Don't hesitate. Call us now!

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