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For more course tutorials visit\nwww.tutorialrank.com\n\nCOM 486  Week 1 Individual Assignment IMC and CMM Basics\nCOM 486  Week 2 Assignment Message Map Presentation\nCOM 486  Week 3 Assignment Marketing Communications Plan\nCOM 486  Week 4 Individual Assignment Movie Promotion and Advertising

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com 486 education on your terms tutorialrank com 1

COM 486 Education on your terms/tutorialrank.com

COM 486 Entire Course (UOP)

For more course tutorials visit

www.tutorialrank.com

COM 486 Week 1 Individual Assignment IMC and CMM Basics

COM 486 Week 2 Assignment Message Map Presentation

com 486 education on your terms tutorialrank com 2

COM 486 Education on your terms/tutorialrank.com

COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP)

For more course tutorials visit

www.tutorialrank.com

Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points:How can these companies maintain a positive corporate image?What changes would you recommend to further enhance their corporate image?Format your paper consistent with APA guidelines

com 486 education on your terms tutorialrank com 3

COM 486 Education on your terms/tutorialrank.com

COM 486 Week 2 Assignment Message Map Presentation (UOP)

For more course tutorials visit

www.tutorialrank.com

Choose either the catering, conference, or hotel businesses on Baderman Island.

Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.

com 486 education on your terms tutorialrank com 4

COM 486 Education on your terms/tutorialrank.com

COM 486 Week 3 Assignment Marketing Communications Plan (UOP)

For more course tutorials visit

www.tutorialrank.com

Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience.

com 486 education on your terms tutorialrank com 5

COM 486 Education on your terms/tutorialrank.com

COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP)

For more course tutorials visit

www.tutorialrank.com

You work for a large movie studio and your job is to promote and advertise a new movie.Choose the type of movie and the target audience the studio hopes to attract.

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COM 486 Education on your terms/tutorialrank.com

COM 486 Week 5 Assignment Integrated Marketing Communications Campaign (UOP)

For more course tutorials visit

www.tutorialrank.com

Resource: BadermanIsland Virtual OrganizationRefer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections: