The Dynamic Women Business Personalities to Follow

www.womenworldindia.com W O R L D I N D I A Vol 2 Issue 3 2024 Priya Kanduri, CTO and Senior Vice President Happiest Minds Priya Dynamic Divas How the Modern Businesswomen's Dynamism is Transforming the Global Industries? The Best Example to Bridge the Vast Global Gender STEM Divide Kanduri Future Force Top Twenty Trends in Dynamic Business Women's Leadership

No magic wand will work. We have to make our efforts. It will be a long and difficult struggle for us.

The Powerhouses Shaping Tomorrow: Celebra?ng Dynamic Women in Business A cross industries, a wave of phenomenal women is leading the charge, shattering glass ceilings and redefining the landscape of business leadership. These dynamic women are not only accomplished entrepreneurs and executives, but also visionaries, innovators, and role models inspiring generations to come. sense of purpose that extends beyond profit margins. ~Resilience and adaptability:They have faced challenges and setbacks along the way, but their resilience and ability to adapt have allowed them to overcome obstacles and emerge stronger. ~Collaborative spirit:They understand the power of collaboration and are adept at building strong teams that leverage diverse perspectives and expertise. Their journeys are as diverse as their fields of expertise. Some have built empires from the ground up, while others have climbed the corporate ladder, breaking barriers and forging paths for future generations. They are at the helm of tech giants, disrupting traditional industries, or leading the charge in social impact initiatives, leaving a positive and lasting impact on society. Editor's ~Commitment to giving back:Many of these women are dedicated to giving back to their communities and empowering others, using their success to pave the way for the next generation of female leaders. Note Their success stories are a testament to their unwavering determination, relentless work ethic, and unwavering commitment to excellence. They are strategic thinkers, adept at navigating complex challenges, and they possess an uncanny ability to inspire and motivate those around them. Celebrating these women in WomenWorld India’s edition of ‘The Dynamic Women Business Personalities to Follow,’ is not just about recognizing their achievements, but also about acknowledging the positive impact they have on the world. Their stories serve as a beacon of inspiration, encouraging others to dream big, pursue their passions, and break down barriers to achieve their full potential. But beyond their individual achievements, these dynamic women share several key characteristics that set them apart: ~Passion and purpose:They are driven by a deep passion for their chosen fields, coupled with a strong Get inspired! Gaurav?PR?Wankhade

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Read it First COVER STORY Amisha Vora CONTENTS www.womenworldindia.com W O R L D W O R L D Amisha Vora One of The Most Influen?al Opinion Makers in The Indian Financial Domain I investment solutions. I N D I A I N D I A The Most Iconic Women of?the Year 2024 VOL. 02 ISSUE 02 2024 08 C O V E R S T O R Y Wonderful Women's World How are the Most Iconic Businesswomen Making a Significant Contribu?on to Social Progress? Amisha’s strategic prowess manifested notably in spearheading the forma?on of PL Advisory Services, facilita?ng corporates to raise over $One billion across 30-plus deals during 2005-08, alongside venturing into the NBFC Business. Amisha Vora, 24 Chairperson and Future Feminine The Evolu?on of Modern Businesswomen Leadership in Ever-Changing Times conic leadership is one of the most sought-after in today’s world of constant turbulence. Especially in the ever-evolving realm of financial services and Managing Director For over two decades, Amisha Vora’s legendary leadership has guided PL Capital (Prabhudas Lilladher Group), https://www.plindia.com/ success, sculpting it into a two-time recipient of the esteemed 'One of the Most Respected Brands in Asia' award. It speaks volumes about the indelible mark Amisha has imprinted upon the sector. Amisha Vora, Chairperson and Managing Director , towards unparalleled Her ascent to the pinnacle of leadership, assuming the mantle of Chairperson and Managing Director, stands as a testament to her unwavering dedication and visionary prowess. Holding an impressive 96% stake in the group’s holding firm, Amisha embodies not just leadership, but stewardship, driving PL Capital towards unprecedented heights of success and distinction. Amisha Vora One of The Most Influen?al Opinion Makers in The Indian Financial Domain Priya Kanduri The Best Example to Bridge the Vast Global Gender STEM Divide Exemplifying Your Dazzling Ishneet Sahani Inner Celebrity Brilliance Submit your Interview and get featured in the 28 Most Trusted Business Most Trusted Business Magazine of India Magazine of India Ar?cles 20 How the Modern Businesswomen's Dynamism is Transforming the Global Industries? Embrace this opportunity to let your leadership acumen bask in the Reflected Glory of Universal Resonance Your Majestically Magni?icent Poonam Shrivastava Interior Designer Dynamic Divas 38 34 Future Force W O R L D Canvassing the future Richa Bansal of Purple & Pink – A Global I N D I A Digital Marketing Agency Top Twenty Trends in Dynamic Business Women's Leadership

Priya The Best Example to Bridge the Vast Global Gender STEM Divide Kanduri In an era where women were underrepresented in engineering and cybersecurity, Priya defied stereotypes and ventured into the tech realm driven by her love for mathematics and computing. Priya Kanduri, CTO and Senior Vice President Happiest Minds Cover Story

W supportive ecosystem that values and celebrates the contributions of women, as the company has been repeat- edly recognized among India's Best Workplaces for Women. hat could India do to better its current global Gender Parity Index’s (WEF, 2022) 135th ranking out of 146, which bares the numbers for all? STEM faculty’s 14% base rate, Female STEM graduates at 43% with 29% worldwide average, and no women at any top positions in decision-making bodies like JEE, GATE, and others or companies from the IIT, IISc, and ISER sectors. Networking emerged as another cornerstone of Priya's career trajectory, enabling her to navigate the IT industry's complexities and garner guidance, support, and inspiration. Additionally, familial support played a vital role in empowering Priya to pursue her professional ambitions, thanks to the encouragement and backing from her parents, husband, daughters & brother. I always wanted a challenging job: Doing a job I love and constantly striving to do it right and giving it my best have undoubtedly helped me progress in my career. One thing Women World India can do is to spotlight more inspiring stories of The Dynamic Women Business Person- alities to Follow. The stories like that of Priya Kanduri, the CTO and SeniorVice President of Happiest Minds Technologies, Bengaluru. In fact, not only Priya Kanduri is the answer, but she also has many answers to the question of bridging the great gender divide. Priya's resounding success also emanates from her love for challenging roles, unwavering commitment to excellence, and dedication to leveraging her strengths. Striking a harmonious balance between her personal and professional life, devoid of constant judgment, has been instrumental in her positivity and success. Priya is a trailblazing figure in the world of technology, heralding a transformation in cybersecurity through her dynamic leadership and unwavering commitment. Armed with a STEM background with an engineering degree in IT from SV University Tirupati, Priya embarked on her journey 25 years ago, forging a path in a domain predominantly occupied by men. In an era where women were underrepresented in engineering and cybersecurity, Priya defied stereotypes and ventured into this realm driven by her love for mathematics and computing. Her fascination with algorithms and coding led her to embrace the burgeoning field of cybersecurity during the early stages of its development, especially amidst the nascent buzz of e- commerce and secure data transmission technologies. The Biggest Boost to a Technovative Tale Priya's technovative journey in the Information Technology (IT) industry echoes the unique challenges and remarkable opportunities faced by Indian women pursuing careers in this domain. She attributes a significant part of her success to an inclusive and supportive work environment, which was pivotal in her career trajectory. This supportive leadership, including notable figures like Chairman Ashok Soota, President Ram Mohan, and the executive board, celebrated women's accomplishments at work, creating a sense of belongingness for women in the organization & industry. A Journey Stemmed from the Love for Technology Priya's career in cybersecurity presented her with a captivating, intellectually stimulating, and high-demand avenue brimming with opportunities for professional growth and personal fulfilment. Her journey encapsulates the triumphs of a woman navigating through a male- dominated industry, overcoming challenges, and embracing opportunities to excel in her field. Happiest Minds' recognition among India's Top 50 Best Workplaces for Women reflects this commitment. Priya also acknowledges networking as a crucial factor that provided her with guidance and support to navigate her career in IT. Priya's passion for challenging roles, dedication to excellence, and leveraging her strengths have been the cornerstone of her professional growth. She says, “I always wanted a challenging job. Doing a job I love, striving to do it right, and giving it my best have undoubtedly helped me progress in my career.” The pivotal factor contributing to Priya's success in the information technology (IT) realm has been the nurturing and inclusive work environments she has been part of. Joining esteemed organizations like Wipro and Happiest Minds provided her with equal prospects for career advancement, irrespective of gender. Her association with workplaces promoting gender diversity and fostering inclusive cultures has been pivotal in her thriving and attaining leadership roles. At Happiest Minds, Priya found a Identifying and staying close to her strengths has produced the best results for Priya. Striking a balance between professional and personal life that works for her and trying not to judge herself in both places constantly helped Priya stay positive and constructive. Her ability to balance her

personal and professional life without constant judgment has fostered positivity and productive growth in her career pursuits. our web technology solutions to enable the world’s top enterprises, governments and organizations to deliver business value to their customers and shareholders.” Happiest Minds – Born Digital. Born Agile! “We leverage a spectrum of disruptive technologies such as artificial intelligence, blockchain, cloud , digital process automation, internet of things, robotics/drones, security, virtual/augmented reality, etc. Our uniqueness is our position of ‘Born Digital. Born Agile.” Sharing the guiding philosophy that has propelled her organization’s success, Priya says that Happiest Minds is a Born Digital Born Agile IT consulting firm guided by a philosophy emphasizing the convergence of technology innovation, human-centric values, and perpetuity. The company's guiding philosophy is rooted in the key principle of ‘Happiest People, Happiest Customers,’ leveraging emerging technologies to drive innovation, efficiency, and agility in business processes, enabling clients to adapt to the rapidly evolving digital landscape. “Our leadership is firmly committed to driving sustainable growth, fostering innovation and customer-centricity,” adds Priya, whose leadership approach is often recognized as an inspirational force for many aspiring women leaders. You’ll face many situations when you will be told to choose between education/career and other priorities. Stay steadfast on your dream, don’t quit. Also, Happiest Minds is the first Indian IT firm to be ‘The Mindful IT Company’, a logical extension of our happiness brand positioning. “This indicates our endeavour to be mindful in our approach to our people, customers and the community.” Mindfulness is a worldwide movement, and Happiest Minds is proud to be the first Indian IT company to embrace this philosophy consciously. Evolve Constantly to Excel The workforce is the cornerstone of any successful organization. According to Priya, fostering a culture of growth, skill development, and empowerment among employees involves a multifaceted approach, requires proactive leadership and creates an environment where individuals feel valued, supported, and motivated to evolve and excel continuously. “Some of the strategies that I have adopted are, • Creating Continuous Learning Opportunities for the team, • Creating individual development plans, and • Encouraging Constant Knowledge Sharing within the team.” Shedding light on her style of leadership and team building within the organization, she says that she follows the inclusive leadership approach by seeking diverse perspectives, promoting equality, and creating an environment of equal opportunity for all her team members. Proactively identifying and formulating growth opportunities for team members, including training, skill development, and career advancement pathways, is paramount to creating high-performance teams. Fostering a supportive and inclusive culture, empowering team members, and encouraging them to take on bigger and more challenging roles and responsibilities have helped me create a positive and supportive work environment and ultimately drive innovation and productivity within the organization. As an organization, Happiest Minds firmly believes in the timely recognition and reward of employees for their achievements, progress, and contributions. Offering leadership development programs to help aspiring managers hone their leadership skills and customized mentoring programs for women to advance in their leadership roles have helped the company create a culture of growth, skill development, and empowerment, ultimately delivering a capable, engaged, and motivated workforce. Prospering in the Company of ‘The Mindful Titans In the realm of business, technology plays a pivotal role in enhancing efficiency. Sharing the unique ways Happiest Minds stay ahead in a digital age, Priya says Happiest Minds Technologies Limited enables digital transformation - 1 for enterprises and technology providers by delivering seamless customer experiences, business efficiency and actionable insights. Happiest Minds deploys a holistic approach to digital transformation, industry-specific expertise, global reach, and a commitment to innovation and sustainability to stay ahead in the digital age. She adds, “We leverage the emerging as well as core technologies in Happiest Proactively Overcoming the Crisis Minds Technologies Limited The COVID-19 pandemic has reshaped industries globally. When probed about how they navigated these times, Priya says that, unlike many organizations that struggled in the situation, Happiest Minds was highly proactive in sensing the situation and had started putting up a Business Continuity Plan (BCP) much ahead of the actual crisis came to India.

Customers’ interests and employee health and safety were the top priorities towards drafting plans. Tremendous efforts were made to align with each customer based on their needs, and BCP plans were executed accordingly. A special task force was set up to monitor the COVID-19 situation daily to plan the best possible response. Happiest Minds' Generative AI capabilities are set to substantially impact the Retail and CPG sectors across a spectrum of critical functions. “We are helping our customers from product ideation and design to marketing, advertising, and brand perception; our AI-driven solutions are designed to drive innovation.” Staying curious about emerging technologies and being open to testing new tools, platforms, and methodologies helps me stay ahead of the curve. Each employee was provided with adequate support and was well-equipped to start Work from Home (WFH) while delivering the same level of productivity as a team. It is commendable that within a week, more than 99% of the employees worked from home without any business disruption. “With our consulting, R&D, and testing capabilities, we assist in crafting a tailored roadmap for seamless technology integration, aligning with your specific objectives. We partner with organizations as their innovation enabler, aiding them to harness Generative AI to achieve quantifi- able business goals.” Priya adds, “Apart from ensuring immediate Business Continuity and no Service disruption, we also put up long- term plans to effectively counter the negative impact of COVID-19 and identify new opportunities created by emerging conditions.” These included skilling up the members, exploring new and innovative technologies, keeping a sharp eye on the new business models that may shape out, and, most importantly, helping businesses go digital, enabling secure remote working and faster cloud adoptions needed for the hour. As a technology partner, Happiest Minds helps customers create Generative AI-based solutions at various levels. “Our unique strength lies in blending content, data, and AI to architect solutions that resonate with today’s dynamic business landscape.” The Most Crucial Work-Life Balance According to Priya, preventing burnout in the IT industry and achieving work-life balance are crucial for maintaining mental and physical well-being. “Here’s what I do; these are learnt over a while out of my own experience and experimentation:” “Together as a team, we have done a great job equipping ourselves by contributing in the best possible way in the worst of situations and emerge stronger and better.” *Prioritizing Tasks: Unmanageable workload can be overwhelming at times. Identifying high-priority tasks and projects and allocating time to address them effectively. At the Forefront of Modern Tech Today, every business goes beyond the physical realm, touching on digital transformation, constant consumer engagement, and virtual user experience. Priya, too, accepts that generative AI is becoming increasingly essential in today’s digital age due to its significant impact on business operations. It revolutionizes how organizations access information, drive innovation, enhance efficiency, and facilitate reasoning and problem-solving. Happiest Minds is at the forefront of harnessing this transformative technology, empowering companies to stay ahead in a rapidly evolving digital landscape. *Practicing Mindfulness: Easier said than done, but incorporating mindfulness techniques, such as meditation or deep breathing exercises, into daily routines helps reduce stress and increase mental clarity. *Creating a support ecosystem: This doesn’t come naturally to women. But consciously building a network of colleagues, mentors, and friends who can offer support and guidance in personal and professional life can provide a valuable outlet for sharing experiences and seeking advice. “It’s okay to ask for help; we should offer the same when others need it. Thus, create a support eco-system for yourself.” Happiest Minds Technologies introduced a new business unit for Generative AI, investing in building proofs of concept, upskilling employees, forging hyper-scaler partnerships and collaborating with open-source platforms. “We are also closely working with Microsoft to be a part of their AI partner council and is looking to replicate the same with other players,” informs Priya. It will also engage with open-source large language models(LLM) that are fast progressing. Healthy habits, open communication, and regularly seeking and acting on performance feedback significantly contribute to mitigating burnout. Achieving work-life balance is an ongoing process. “We live in a digital age where the boundaries between work and professional life are blurring daily. I accepted this long ago and learnt to be flexible with

and opportunities for collaboration. Joining professional organizations, attending networking events, and participat- ing in online communities can all be valuable ways to build your network. my schedules and adjust them as per professional and personal priorities.” Embracing Flexibility helps one create a balance between professional responsibilities and personal life. Regular self-assessment and adaptation are essential for maintaining well-being in a rapidly evolving industry such as IT. ~Take Risks and Treat Challenges as opportunities: Be prepared to take on challenging projects and embrace growth opportunities, even if they initially seem intimidat- ing. Taking risks can lead to valuable experiences and professional growth. Solving Issues Together Also, handling disagreements at work can be a challenge for anyone. Here are some strategies that have been particularly effective for Priya in navigating these situations. ~Recognize and Overcome Bias: Gender bias and stereotypes may still exist in the tech industry. Please work to overcome these and pursue your goals. First and foremost, it's important to approach disagreements with a mindset focused on collaboration and finding a resolution that benefits the team and the organization. This means listening to the perspectives of others involved in the disagreement and being open to finding common ground. “Instead of viewing the situation as a win-lose scenario, I have learnt to approach it as an opportunity for problem- solving and growth.” ~Seek out and stay with Supportive Employers and growth Environments: When considering job opportunities, look for companies that believe in diversity and inclusion. The right growth environment can make a significant difference in your career experience. ~Balance and Self-Care: Tech is a demanding field. Make your well-being a priority and practice self-care. In some cases, addressing the disagreement directly and privately with the person or people involved has been helpful. “Being assertive and confident in expressing my perspective while also being respectful and diplomatic helped me to be productive in conflict situations.” Learn, learn and learn. Clichéd, though, curiosity and continuous learning will remain the bedrock for your growth in a complex and constantly changing world. “Even today, I spend an hour reading relevant content.” And finally, Don’t Quit. You’ll face many situations when you will be told to choose between education/career and other priorities. Stay steadfast in your dream; don’t quit. Additionally, building and maintaining strong professional relationships at work are instrumental in managing disagreements at work. When there is a foundation of mutual respect and trust, it becomes easier to address conflicts constructively. Curiously Looking to Tomorrow An Advice Straight from the Heart Priya furthers that being open to Continuous Learning is her approach to staying on top of tech trends. Networking with Industry Professionals, engaging with peers, partners, analysts, customers, and leaders in my field, exchanging ideas, and learning from their experiences greatly help with continuous learning. There is much to learn about industry trends through their insights and experiences. Additionally, specific to the cyber security industry, the following Threat Intelligence Sources provide much information on cyber tech trends. Various publications from authorized sources on threat intelligence and data breach reports provide information on the latest cyber threats, attack vectors, and analysis. Understanding current cyber threats helps to stay ahead of potential security risks. Women can face unique challenges in the workplace, and it's important to be mindful of these dynamics when navigating disagreements. It is most important, especially for a woman, to not get emotionally or personally charged about the situation and consciously remember that it’s all business and everyone is entitled to their point of view - navigate these challenges with confidence and success. Priya’s advice to all the lovely girls and women embracing the field of tech is; ~Build a Strong Network: Connect with other women in tech, as well as with mentors, industry professionals, and like-minded individuals who can offer support, guidance, with mother Prameela and daughter Sanjana

of the Year" 2023 by FKCCI, Karnataka, Honored with “Cybersecurity Executive of the Year” Award at BSides Bangalore Security Conference 2023, “Women In Tech Leadership Award” at The Rising 2023 powered by Analytics India Magazine, Winner of Cyber Security Executive of the Year" award at the Cloud Security Alliance chapter Bangalore, 2022, Honored with "Outstanding Leadership Award" at Internet 2.0 Conference, Dubai, Dec 2022, Listed in “India's Top 10 Successful Women Business Leaders” to Follow by CIOLOOK INDIA magazine Jan 2024, Recipient of "Women in AI" award at the at Trescon World AI Show @ Dubai 2022, Recipient of “Women in Tech” award at the 19th Edition of Asia Pacific HRM Congress for 2021 & Recognized as “Visionary Women Leaders 2019” by the Business APAC magazine Finally, Being Open to Experimentation is the key to learning and staying ahead of the tech curve. “Staying curious about emerging technologies and being open to testing new tools, platforms, and methodologies helps me stay ahead of the curve,” concludes Priya Kanduri, whose journey stands as a testament to the transformative power of an inclusive work environment, supportive leadership, networking opportunities, and the pivotal role of family support in propelling women's careers in the technology sector. A Few Recognitions Priya is the Winner of “Technology Leader of the Year” at from Economic Times ETPrime Women Leadership Awards 2023, Honored with "Women in Work Achiever “You will be defined not just by what you achieve, but by how you survive.” - Sheryl Sandberg

How the Modern Businesswomen's Dynamism is Transforming the Global Industries? T he business landscape is undergoing a significant shift, and at the forefront of this transformation are dynamic women who are redefining success and leadership. In this fast-paced realm of enterprising, women are emerging as dynamic forces, bringing fresh perspectives, innovative ideas, and transformative leadership to industries worldwide. From technology and finance to healthcare and fashion, modern businesswomen are making significant strides, reshaping traditional norms, and driving positive change on a global scale. These modern businesswomen are not simply breaking glass ceilings–they are shattering them entirely, leaving behind a trail of innovation, disruption, and positive change across various global industries. The Rise of the Powerhouse One of the key characteristics defining these dynamic divas is their adaptability. In an era marked by rapid technological advancements and shifting consumer preferences, successful businesswomen demonstrate remarkable agility in navigating complexities and seizing emerging opportunities. Their ability to embrace change and lead with resilience positions them as indispensable assets in today's competitive landscape. Gone are the days of women occupying a limited space in the business world. Today, women are rising to leadership positions, helming multinational corporations, founding groundbreaking startups, and revolutionizing entire industries. This surge in female leadership can be attributed to several factors: Dynamic Divas Increased access to education and mentorship: Broader access to education and the rise of female mentors have empowered women to pursue their ambitions and equip them with the necessary skills to thrive in the business world. 20 February | 2024 | www.womenworldindia. com 21 | February 2024 | www.womenworldindia.com

Shifting societal norms: The traditional perception of gender roles is evolving, creating a more supportive and inclusive environment for women entrepreneurs and executives. fields like AI, biotechnology, and sustainable development. They are also disrupting traditional industries by introducing new business models and challenging established norms. inspiration, driving positive change and transforming global industries for the better. The Future is Female Unique perspectives and approaches: Women bring diverse perspectives and problem-solving approaches to the table, leading to innovative solutions and a more holistic understanding of market needs. Enhanced diversity and inclusivity: With more women in leadership positions, companies are becoming more diverse and inclusive, fostering a culture that values different perspectives and experiences. This diversity leads to better decision- making and a more engaged workforce. Women are increasingly making their mark in the business world, showcasing exceptional leadership and innovative thinking across diverse industries. These dynamic women business personalities serve as inspirations for aspiring leaders, breaking barriers and driving change in their respective fields. Their achievements underscore the importance of diversity and inclusion in fostering creativity and driving business success. Moreover, modern businesswomen excel in fostering inclusive workplaces where diversity thrives. Focus on social impact: Many female leaders are passionate about using their businesses to address social and environmental challenges. They are prioritizing sustainability, ethical practices, and giving back to their communities, leaving a lasting positive impact. By championing diversity and equity initiatives, they create environments that celebrate differences and harness the collective power of diverse perspectives. This inclusive approach not only drives innovation but also fosters a sense of belonging among employees, leading to higher morale and productivity. The rise of dynamic women in business is not just a trend; it is a fundamental shift in the global economic landscape. The dynamism of modern businesswomen is revolutionizing global industries, driving innovation, fostering inclusion, and championing sustainability. Transforming Global Industries The Impact of Dynamism Furthermore, these trailblazing women prioritize sustainability and social responsibility in their business endeavours. Recognizing the importance of environmental stewardship and ethical business practices, they integrate sustainability into their corporate strategies, leading by example and inspiring others to follow suit. By aligning profit with purpose, they create lasting value for both shareholders and society as a whole. As these dynamic divas continue to rise, they serve as powerful role models, proving that gender is no barrier to success in the ever-evolving world of business. These women are shaping the future of industries, leading by example, and inspiring generations to come. Their dynamism, innovation, and dedication are transforming the world, one business move at a time. In addition to their adaptability and commitment to diversity, dynamic divas are also adept at leveraging technology to drive business growth. Whether harnessing the power of data analytics to inform strategic decisions or utilizing social media platforms to connect with customers, modern businesswomen harness the latest technological tools to stay ahead of the curve and drive innovation. Being your own boss The rise of dynamic businesswomen is not simply a change in demographics; it is a catalyst for transformative change across global industries: Across industries, dynamic divas are breaking barriers, challenging stereotypes, and paving the way for future generations of women leaders. Their unwavering determination, resilience, and commitment to excellence serve as beacons of Innovation and disruption: Women are at the forefront of technological advancements, leading the charge in 22 | February 2024 | www.womenworldindia.com

All hail to the Ladies! F recognize your truest potential. You are stronger than you think. If you believe in yourself, you are the strongest and the mightiest. me to start my own league.” So to create a brand that can serve with the finest craftsmanship and quality–a creation of love and bondage was the real motive to start AMBROSIA. eminine power is the greatest power in the universe as it is the energy which gave birth to everything. So it is a genuine request to all the ladies, please Renaissance of Celebrated Sparkling In 2005 she along with her team commenced their journey with a privately exclusive and fine exhibition. However, they were overwhelmed to witness endless appreciation and infinite love for jewels in their clientele. The first collection ‘Renaissance, was launched, comprised of leather cords used with diamonds. Many animal statues like frogs, panthers and serpents were amalgamated with Polki and diamonds–now a common trend began by Ishneet through AMBROSIA. You are the personification of that eternal cosmic energy flowing through every atomic, sub-atomic, waving particle, and string-like element which has shaped the universal force: the goddess of infinity. ‘ Ishneet Sahani, CEO and Creative Head at AMBROSIA, realized at a very young age that she holds enormous power in herself, which, if appropriately moulded, could be dazzling brilliance for eternity. Further, she astutely observed that her inner magnificence resonated with the everlasting sparkle of gems, rubies, sapphires, diamonds, and jewels. She now states they are grateful to serve the industry by supplying their retail clients and wholesalers. AMBROSIA also got an early breakthrough in Bollywood as celebrities like Kirti Kulhari and Neha Bhasin endorsed AMBROSIA jewelry crafted by the team Ishneet. Ishneet shares, “In 2019, we added Red Carpet Dresses and Cocktail Wear.” A Jewelholic Resonance Ishneet says, “I always had a fascinating connection with diamonds. I could differentiate between the qualities of diamonds at the age of 15 without any specialization in the field.” The silhouette and unique handcrafted dresses brought a blast. In no time, it became an apple of the eye for celebrities. According to Ishneet, her mother–who is a jewelholic–was her inspiration to enter the arena of jewelry designing. Their often visits to the jewelers created an aura of attraction for Ishneet. She adds, “I understood the importance of a diamond in a woman’s life at an early age.” Diamonds are one of the finest things every woman wants to adorn and pass on to the next generation. Puncturing the Prejudices “Soon we were endorsing celebs like Rubina, Nikki Tamboli–Big Boss famed, Neha Kakkar, Neha Bhasin, Harshdeep Kaur and many more,” says Ishneet, who found another thing common about both feminine power and mineral gloss, that both due to their innately attractive nature have compelled people to form myths and spread rumours about them. Ishneet Sahani CEO and Creative Head In those days, there were very few women jewelry manufacturers. Ishneet mentions, “My mother motivated AMBROSIA 25 | February 2024 | www.womenworldindia.com

#Myth: Diamonds are Indestructible: Many people are known for wearing their wedding rings when they garden, exercise, or do household chores. They are then shocked to see their diamonds have been scratched or chipped. other vertical of apparel. Brand AMBROSIA is enlisted at the best designer stores of India like Aza and Pernias, Pop up, Study by Janak, Abhas etc. Today, AMBROSIA is synonymous with affordable luxury. Debunking the Myths These dazzling gems are the hardest stones on the Mohs Hardness Scale, scoring 10 out of 10. This chart grades gemstones on their scratch resistance and durability. A diamond can only be scratched or cut by another diamond. This is why you should never store your jewelry together in one baggie. Ishneet comments, “In the jewelry industry, we have heard all the rumours and myths about diamonds, gemstones, and gold. So it is really no surprise that over time, it is hard to know what is true or not about jewelry.” Ishneet says she would like to debunk the top five myths. Bringing Out the Celeb in Each Client AMBROSIA is a celebrity brand. Each clientele is a celeb for Ishneet and the team. They aim to beautify the personality of a woman in their own style by customizing their outfits, providing glamour with grace. Each dress is made by women for a woman with a personal touch of love and respect. #Myth: Sapphires are Only Blue: Blue sapphires are very common and most popular due to celebrities and royalty. The colour blue also is favoured by the majority of people. Sapphires actually can be found in every rainbow of colour except red. You may not realize that sapphires and rubies are in the same gemstone family called Corundum. A diamond is very durable, yet it can chip or crack due to the structure of the diamond. Each diamond has ‘cleavage planes’; if a diamond is hit just right or dropped at the right angle, the pressure can cause that cleavage plane to crack. Ishneet adds that their Niche lies in diamonds and Polki. They believe in transparency. They thoroughly educate their clients about the solitaires. They explain to them in depth about what are the different parameters. “To help save diamonds, I recommend that your fine jewelry should be the first thing you take off when you get home and the last thing you put on before leaving out the door,” suggests Ishneet. Therefore, red corundum is called ruby and all the other colours are named sapphire. The rarest sapphire is a genuine Padparadscha sapphire that naturally showcases striking orange, peach, and pink colours. In couture, their clients love their finesse, designs, silhouette, and beautiful embroideries. They customize for all occasions. From Mrs India to Cocktail Bride. From sequence beach wear to Haldi outfits. “Our versatility makes us unique,” believes Ishneet. #Myth: Silver Turns your Skin Green: Costume jewelry is made from brass and copper to keep the overall cost low. These metals can be plated with gold or silver colour to change their appearance. As the jewelry is worn, the plating will wear off, and the brass or copper will show through. These metals oxidize, leaving a green residue on your skin when you sweat or wash your hands. Heavenly Luxury Affordable to All AMBROSIA was born out of the gut and determination of Ishneet to debunk all those myths; both about women’s abilities and mineral’s existence. In an industry influenced by males, the challenges for a 20-year-old girl were enormous; from sourcing to selling. Today, AMBROSIA is synonymous with affordable luxury. Ishneet says they believe in the appropriate use of social handles, Public relations, attractive marketing, and constant visibility on varied platforms. To prevent the green colouring, use clear nail polish to paint the inside of your ring to give a protective coating. Your jewelry can also be replated for around $55-65. Ishneet’s first visit to the hub of diamonds, Surat, was an amazing experience. The look on the people’s faces, the crowd that gathered to watch a 20-year-old girl buying diamonds. “I was excited, scared, and proud,” recalls Ishneet. Since then, a lot of prejudices have been punctured. Pioneering the Milestones As an experienced professional, Ishneet would suggest to all aspiring entrepreneurs to always pursue what they love and what they believe in. “Have an attitude of a lion. He is neither the tallest nor the strongest animal. But still called the king of the Jungle. You may not always be doing your best, but what will matter is your attitude. So pursue your passion. It's important to lead a life where you desire more,” says Ishneet. #Myth:Your Hands are the Same Size: Each finger and each hand will have completely different ring sizes. Your dominant hand will be slightly larger due to your muscles being used more. Usually, your left hand compared to your right hand is about ½ to ¾ size difference. #Myth: Gold can be Mined in Many Colors: All have seen gold in colours of white, yellow, rose, and green, but the only true colour of gold is yellow. To create the rainbow of colours, other metals called alloys are mixed into the casting. For example, silver-coloured metals like platinum, palladium and magnesium create white gold. Copper alloy creates rose or pink gold, while silver creates green gold. The two-toned jewelry is when a piece of jewelry has two colours of gold in the design. Selling was also not easy as there was no WhatsApp, no Instagram, and Google was not trending in India at that time. Ishneet travelled to different parts of the country to meet big retailers and wholesalers to sell her jewelry. It was a learning as well as a challenging experience. Now AMBROSIA and Ishneet are not only pioneers in jewelry, but also those experiences helped Ishneet in her 26 February | 2024 | www.womenworldindia. com 27 | February 2024 | www.womenworldindia.com

Poonam Poonam Design Cloud follows a practical approach to problem-solving, and generates fresh solutions for the renovation of internal spaces. I f you will visit Jabalpur, then surely going to stopover by the Hotel Rajwada. The royal majesty, the eye- catching magnificence, the heavenly opulent designs, and the breathtaking classic beauty will strike your senses in a way that you will be stepping into an interior you will feel is perfectly preserved by the time in its kingly state. Believe us, you are definitely going to ask only one question, who has designed it? of internal spaces, including structural alterations. Along with her focus to expand Design Cloud, Poonam also dedicates time to seminars, exhibitions, and teaching fresh interior talents. Poonam has bagged several awards like Jabalpur Cham- bers of Commerce & Industry, Naari Sashaktikaran Sammaan, etc. Poonam Shrivastava, the Founder and the Principal Designer of Design Cloud, an exceptionally talented Interior Designer with a taste for crafting magnificence within a limited budget. Poonam is one of the leading interior designers of Jabalpur and neighboring cities. The many prestigious interior design projects undertaken by Design Cloud include, • Rajwada restaurant • Eklavya school of excellence • Motimahal tandoori trail • The grill (Dilliwala) • Chatore restaurant • The Cake Company • Grover Hospital • Anantara Apartments • Nayagaon Bungalow • Sukh Sagar Bungalows • Software Offices Kragos • Shubh Vastu Developers • Hotel White Pearl Banquet • Hindustan Petroleum Office In an interview with Women World India, Poonam briefed us about her own exciting journey, the secret behind her award-winning streak, and her plans for her firm, Design Cloud. Highlights of that candid discussion are given herein. From designing gardens to restaurants Poonam the artistic craftswoman has created award-winning designs. Her diverse designs have added value to interior and decor work. She followed her passion for interiors and earned a diploma from INSD. She got the offer to join Lifestyle Interiors even before completing her course. Poonam, who started as a trainee in Lifestyle, was soon promoted to Interior Lead and then to Project Management in a short span of three years. She says the business gave her the opportunity to learn and take risks on her own. Poonam Shrivastava, Founder and Principal Designer Design Cloud Poonam is a confident, competent, and imaginative interior designer with extensive experience in working on a mixture of projects ranging from commercial and residential. Having a practical approach to problem-solving she has a proven ability to generate fresh solutions for the renovation 28 | February 2024 | www.womenworldindia.com 29 | February 2024 | www.womenworldindia.com

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Top Twenty Trends in Dynamic Business Women's Leadership T change, innovation, and progress across industries. Future Force he landscape of female leadership in business is undergoing a dynamic evolution. Today dynamic women leaders are at the forefront of driving Women are not just occupying prominent positions, they are actively reshaping industries and paving the way for a more inclusive future. From technology and finance to healthcare and beyond, these visionary women are shaping the future of leadership with their bold ideas, strategic thinking, and unwavering commitment to excellence. Here are twenty trends shaping dynamic businesswomen's leadership: *Rise of the Sheconomy: The growing economic power of women consumers and entrepreneurs is fuelling the Sheconomy, a market segment catering specifically to female needs and preferences. This presents exciting opportunities for women-owned businesses and leaders who understand this evolving market. ~Tech Titanas: Women are increasingly at the helm of tech companies and startups, driving innovation in fields like artificial intelligence, blockchain, and cybersecurity. This trend is breaking down stereotypes and fostering a more diverse tech landscape. *The Collaborative Edge: Modern female leaders prioritize collaboration over competition. Building strong networks and leveraging diverse perspectives are key aspects of their leadership style, fostering a culture of teamwork and innovation. ~Ethical and Sustainable Leadership: Many women leaders are championing ethical and sustainable practices, prioritizing environmental responsibility and social impact alongside financial goals. This focus on a triple bottom line is becoming a defining characteristic of female leadership. 34 | February 2024 | www.womenworldindia.com 35 | February 2024 | www.womenworldindia.com

*Embracing Mentorship and Advocacy: Women are increasingly acting as mentors and advocates for other women, creating support networks and paving the way for a new generation of female leaders. This creates a virtuous cycle of empowerment and progress. *Rising Entrepreneurship: More women are launching their own businesses and taking control of their destinies. This trend is fuelled by increased access to resources, mentorship, and a growing support network for female entrepreneurs. *The Rise of Remote Leadership: The ability to lead remotely and manage virtual teams is becoming increasingly crucial, and women are proving adept at this new skill set. This trend opens up global opportunities while fostering flexibility and work-life balance. ~The Power of Negotiation: Women are learning to negotiate more effectively, demanding fair compensation and representation in the workplace. This focus on closing the gender pay gap is crucial for achieving true equality. ~Embracing Tech Fluency: Modern businesswomen are adapting to the digital age, utilizing technology to streamline operations, enhance communication, and access global markets. Tech fluency is becoming a key skill for success in the evolving business landscape. ~Breaking Down Biases: Women leaders are actively challenging unconscious bias and advocating for equal opportunities in the workplace. This ongoing fight for gender equality is critical for building a more inclusive and equitable business environment. *Building Personal Brands: Women leaders are actively building their personal brands, showcasing their expertise, thought leadership, and values. This online and offline presence empowers them to connect with audiences and broaden their influence. *Financial Literacy and Investing: Women are taking greater control of their financial well-being by learning about investing and taking charge of their financial futures. This trend empowers them to achieve financial independence and make informed financial decisions. *Global Vision with Local Roots: Women leaders are demonstrating a powerful combination of global vision and local understanding. They are adept at navigating international markets while remaining connected to the needs and nuances of their communities. ~Passion for Purpose: Many female leaders are driven by a strong sense of purpose beyond just profit. They are passionate about making a positive impact on the world through their businesses, aligning their work with values they hold dear. ~The Power of Community: Building strong communities of support is vital for women in business. These communities contain dynamic women leaders who inspire and motivate others through their actions, words, and vision. They lead by example, empowering their teams to achieve their full potential and drive organizational success. ~Championing Diversity and Inclusion: Creating a diverse and inclusive workplace is a top priority for many female leaders. They value different perspectives and experiences, recognizing their potential to drive innovation and success. *Embracing Continuous Learning: Staying adaptable and open to continuous learning is a hallmark of successful female leaders. They actively engage in professional development opportunities to stay ahead of the curve in the fast-paced business environment. *Work-Life Balance Redefined: Balancing career aspirations with personal lives remains a challenge, but women are redefining work-life balance. This involves flexible work arrangements, prioritizing mental health, and advocating for policies that support working families. In short, dynamic women leaders are shaping the future of business with their innovative ideas, strategic thinking, and unwavering commitment to excellence. As we look ahead to the future, these twenty trends will continue to define and influence dynamic women's leadership, driving positive change and transformation across industries. ~The Power of Vulnerability: Modern businesswomen are embracing vulnerability and authenticity as sources of strength. Sharing their stories and experiences allows them to connect with others on a deeper level and build genuine connections. Choose your dreams Choose your dreams over your fears over your fears ~The Power of Storytelling: Women leaders are leveraging the power of storytelling to connect with audiences, inspire others, and share their unique perspectives. This approach fosters emotional connection and builds trust with stakeholders. 36 | February 2024 | www.womenworldindia.com

A acumen which not only predicts but also creates the envisioned future. Please tell us about the saga of your reputed business Purple & Pink since its inception. lthough leaders are not born, there are innate leadership qualities fundamental to becoming an exemplary leader. One prominent trait is visionary I am a digital marketer and run my agency. Purple & Pink is a full-service Global digital marketing agency with expertise in Digital Marketing, Social Media Marketing, Creative designing, Brand innovations, Photography , reels, content creation, strategising, and planning. That is how long before the pandemic struck, Richa Bansal–leading the league of those entrepreneurial stalwarts–sensing the shifting industry dynamics dared to risk it all, and invested in the digital momentum. The agency started seeing the need of various clients in hospitality and FMCG segments. In the beginning, Purple & Pink was a one-woman army. Today the company has more than 35 employees and over 100 clients. Being the Founder and Director of Purple & Pink–a global digital marketing agency and a brand management leader–Richa and her team is dedicated to your cause of digital brand prominence and are ready to do whatever it takes to advance your brand’s standing in the market. What was your inspiration behind venturing into the business arena? According to Richa, behind every successful brand, there stands a community. Richa says, “We create content that fuels your brand image and allows you to engage with your community.” She further ensures that your brand message targets the right people on the right platform. Well honestly, I come from a business family and as a professional, I started working but somewhere within I always wanted to be an entrepreneur. After working in the advertising and marketing industry for about ten years, I decided to quit my job and launch my startup. It worked very well for me and today here I am. Moreover, Richa has the answer to your query about why building a brand’s digital presence is necessary. She believes that digital marketing is the only way to level the online playing field. It helps businesses stay one step ahead of their competition. It is also inexpensive compared to traditional advertising and marketing practices. What were the initial challenges that you had to surmount to ensure Purple & Pink’s success rate reached greater heights? It was a very tough journey initially as several recognized agencies were existing already plus COVID affected the business a month after its launch. It didn't make me give up on my dream. Richa says that digital marketing delivers analytics, reaches digital users, builds brand recognition, allows businesses to monitor their brand, educates customers, and showcases the brand’s story to global audiences. I continued working with the same passion and eventually, my husband–seeing the potential in our startup–also joined me full-time. From being a solo entrepreneur to running an award-winning business, the journey has been very inspiring. In support of her answer, Richa provides some insightful data: Google drives 90% of mobile search traffic. More than half (50%) of smartphone users have discovered a new company or product when searching on their smartphones. Out of the total searches for something nearby, 28% results in a purchase. More than 30% of mobile searches are related to a location. What professional values and qualities do you think your clients value in you and Purple & Pink the most? Richa spoke in an interview with Women World India about her exciting journey and how she turned into a successful businesswoman from a career-oriented professional. The highlights of that candid discussion are given herein. Our clients rely heavily on the Purple & Pink team for its digital marketing expertise. As a team, we are fully committed and responsive to the client’s needs and aligned with their ideas and initiatives. Our attention to detail, creative capabilities, and quick response times make us stand out from our peers! 38 | February 2024 | www.womenworldindia.com 39 | February 2024 | www.womenworldindia.com

expertise in Digital Marketing, Social Media Marketing, Creative designing, Brand innovations, and planning. The most successful entrepreneurs? It’s part of the job description. We have been helping clients in various sectors but our main focus has always been Hospitality. I also worked as a marketing manager in a Marriott International and with that exposure, I can understand hotel marketing quite well as I have been on both sides - clients as well as the agency. I know are optimistic.? As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world? It’s a huge world and there is enough place for all of us to grow together. If you are dedicated and determined, no one can ever stop you from achieving your goals. Go for it. I believe in women empowerment and therefore, the majority of our team members are women. As my favourite quote goes - “The best way to predict the future is to create it.”- Peter Drucker How do you envision Purple & Pink’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations? We believe in embracing digital and staying ahead of all the trends and changes. We always use transformative strategies to grow the brand and increase the business digitally. Digital Marketing is one such platform that evolves every other day. As a leading digital marketing agency, our goal is to help our partners gain a competitive advantage by leveraging their digital presence in the most effective and efficient way possible. There are new trends, a new algorithm, new apps and so many other things which keep coming day by day, and I along with my team ensures that we do proper training in place to keep ourselves updated. Our team of passionate and talented marketers works tirelessly to ensure that our clients choose the best platforms for their brand to minimize spending and maximize visibility. We build meaningful, long-term relationships and drive real results. We focus on what you do best while our digital marketing experts ensure online success for all our campaigns. You can check us out at our website - https://www.purpleandpink.in and our Linkedin page - https://www.linkedin.com/in/richabansal19/ What are the USPs that highlight your brand Purple & Pink’s uniqueness in the industry? A renowned digital marketing agency, Purple & Pink was founded to cater to the need for marketing and building a brand presence on the world wide web. As one of the best digital marketing agencies today, Purple & Pink has 40 | February 2024 | www.womenworldindia.com

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The Dynamic Women Business​​ Personalities to Follow