An Unstoppable Woman Leader to Watch

www.womenworldindia.com W O R L D I N D I A VOL. 12 ISSUE 03 2023 An Unstoppable Woman Leader to Watch Insha S. Qazi, Founder/Director Beyond Fearless Unmasking the Strategies of Unstoppable Women Leaders Insha S. Qazi Transforming Educa?on and Hospitality with Her Innova?ve Ideas and Crea?vity

No magic? We have to make our efforts.? It will be a long and difficult struggle?for us. wand will work.

A Mul?faceted Force in the World of Fashion, Business Business and Writing Writing I nsha S. Qazi is a woman woven from diverse threads, an innovator who defies simple descriptions. She's a visionary fashion leader, who carved her own path in a traditionally conservative region, establishing Kashmir's first design school. She's a savvy businesswoman, building a successful enterprise while championing local arts and crafts. And, amidst it all, she's a gifted writer, sharing her insights and experiences through impactful prose. In her journey, Insha has worn many hats, each with a vibrant colour and distinct style. From the bold strokes of challenging societal norms through fashion education to the meticulous stitching of empowering young minds with creative skills, she's an artist in every field she touches. Her story is one of defying expectations, of breaking through glass ceilings in Kashmir and in the fashion industry itself. It's a testament to the power of vision and unwavering determination, proving that one woman can spark a revolution, even in the heart of turbulence. But Insha is more than just a trailblazer; she's a beacon of inspiration. Her success empowers others to dream big, to carve their own paths, and to believe that even the most audacious goals can be reached with passion and resilience. Editor's Thus, WomenWorld India’s exclusive edition titled ‘An Unstoppable Woman Leader to Watch’ is more than a collection of Insha’s success stories; it’s an ode to the rising influence of women like her in leadership and a testament to the boundless potential of female leaders across the globe. Note So, let's step into the vibrant world of Insha S. Qazi, where creativity dances with business acumen, where challenges become stepping stones, and where fashion becomes a powerful tool for empowerment. Get ready to meet a woman who is not just defining her own future, but inspiring countless others to do the same. Enjoy the ride! Gaurav?PR?Wankhade

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Read it First W O R L D I N D I A VOL. 12 ISSUE 03 2023 Insha S. Qazi Transforming Educa?on and Hospitality with Her Innova?ve Ideas and Crea?vity industries.‘‘‘‘ An Unstoppable Woman Leader to Watch From an early age, I was always fascinated by the power of ideas and their poten?al to transform lives and Insha S. Qazi, Founder/Director Beyond Fearless Unmasking the Strategies of Unstoppable Women Leaders Insha S. Qazi Insha S. Qazi, Founder/Director Cover Story Transforming Educa?on and Hospitality with Her Innova?ve Ideas and Crea?vity Submit your Interview and get featured in the Most Trusted Business Most Trusted Business Magazine of India Magazine of India Embrace this opportunity to let your business bask in the Reflected Glory of Universal Resonance W O R L D Choose your dreams Choose your dreams over your fears over your fears I N D I A

Insha S. Qazi Transforming Educa?on and Hospitality with Her Innova?ve Ideas and Crea?vity and industries.‘‘‘‘ From an early age, I was always fascinated by the power of ideas and their poten?al to transform lives Insha S. Qazi, Founder/Director Cover Story

An Unstoppable Woman Leader to Watch on society.‘‘‘‘ A midst the breathtaking peaks and vibrant valleys of Kashmir, Insha S. Qazi, the young Founder of SSMD School of Fashion & Interior Design, Kashmir ( ), is blazing a trail of empower- https://ssmd.in/ ment and innovation. More than just a charming personal- ity, Insha embodies the spirit of resilience, determination, and a relentless pursuit of progress for her beloved homeland. delivery, advancing sustainable technologies, or revolution- izing education, Insha saw entrepreneurship as a vehicle to drive meaningful change. The cosmopolitan essence of London exposed her to diverse cultures, life's intricacies, and the multifaceted facets of business. In those formative years, she learned invaluable life lessons, understanding the essence of independence, the value of time, and the critical significance of financial prudence while away from her home's familiar embrace. Hailing from the wonderful valleys, Insha is not your average woman leader. Her journey, woven with the threads of suppleness, resolve, and a deep love for her birthplace, paints a picture of an unstoppable force shaping Kashmir's future, one step at a time. Her tale resonates with the vivacious spirit of a young woman who, against all odds, charted her course to become an emblem of leadership and empowerment. I recognized that entrepreneurship provided a unique avenue to tackle challenges head-on and make a tangible impact Another factor that motivated Insha was the freedom and autonomy of an entrepreneur. The ability to shape her own destiny, chart her course, and pursue her passions without limitations was incredibly appealing. “Entrepreneurship offered me the opportunity to build something from scratch, to take risks, and to push beyond conventional boundaries,” she adds. Emerging from the captivating landscapes of Kashmir, Insha’s life force burns with an unwavering passion for the valley and a determination to empower its people. Her journey, marked by pliability and a keen entrepreneurial soul, paints a powerful portrait of a woman defying limitations and paving her path to success. Back to the Roots While interning in various organizations in London, Insha's heart remained tethered to her beloved Kashmir. Her unwavering devotion and inspiration stem from the desire to contribute to the development and prosperity of her homeland. She recognizes Kashmir as not just a place on the map but a source of inspiration that fuels her passion and dedication. As a trailblazer in the global entrepreneurial world, Insha’s saga began with a deep passion for innovation and a desire to create positive change in the world. “From an early age, I was always fascinated by the power of ideas and their potential to transform lives and industries,” she says. “Additionally, the allure of constant learning and personal growth drew me towards this path. Being an entrepreneur means stepping outside one's comfort zone, embracing uncertainty, and continuously acquiring new knowledge and skills. The dynamic and ever-evolving nature of entrepreneurship excited me, as it allowed me to challenge myself and expand my horizons constantly,” states Insha. The Journey of an Entrepreneur Born and raised in the picturesque Kashmir valley, Insha's journey began with a deep attachment to her roots. A pivotal moment in Insha's life was unfurled when she embarked on a transformative journey to London for her bachelor's studies in business and marketing. Amidst the bustling urbanity of London's academic corridors, she discovered her innate talent for negotiation, branding, and strategic business acumen. Group assignments and campus event sponsorships became her forte, revealing her exceptional prowess in navigating complex negotiations with aplomb. Her profound belief in skill-based education as a catalyst for personal empowerment stands tall, especially amidst the challenging times of the pandemic. Insha ardently advo- cates for skill-centric education, emphasizing its pivotal role in fostering self-employment and independence, a philosophy she sees as the beacon guiding individuals through turbulent economic landscapes. According to Insha, one of the key motivations that propelled her into the business field was the opportunity to solve problems and address unmet needs. She says, “I recognized that entrepreneurship provided a unique avenue to tackle challenges head-on and make a tangible impact on society.” Whether it was improving healthcare Insha adds, “Furthermore, I was inspired by the stories of successful entrepreneurs who had transformed their visions into reality. Their resilience, determination, and ability to overcome adversity resonated deeply with me. These stories served as a reminder that anything is possible with dedication, perseverance, and a strong belief in oneself.”

respected.‘‘ London wasn't just an academic pursuit for Insha; it was a transformative experience. Living away from the comforts of home instilled in her an unwavering appreciation for time, independence, and the power of self-reliance. She honed her skills through internships, but her heart remained firmly anchored in the mountains of Kashmir. Her burning desire to contribute to her homeland became the guiding force in her every endeavour. Insha says, “I prioritize team-building activities and foster an inclusive culture where everyone's voice is heard and respected. By creating a sense of camaraderie and trust among team members, we can collectively achieve our goals.” I priori?ze team- building ac?vi?es and foster an inclusive culture Communication is another crucial element of Insha’s leadership style. She aims to maintain open and transparent lines of communication with her team members. She encourages regular feedback, both positive and construc- tive, and ensures that everyone has a platform to share their thoughts and ideas. “By fostering an environment of open dialogue, we can address challenges, solve problems, and make informed decisions together,” claims Insha. “The prospect of creating opportunities for others was a significant driving force. By building successful ventures, I knew I could provide employment, mentorship, and a platform for others to thrive. This notion of making a positive impact on individuals and communities and economies fueled my motivation to step into the entrepreneurial arena,” shares Insha. As a leader, Insha also prioritizes continuous learning and development. She encourages her team members to expand their skills and knowledge through training programs, workshops, and mentorship opportunities. She states, “I believe that investing in the growth of individuals not only benefits them personally but also contributes to the organisation's overall success.” Insha's journey underscores her deep admiration for the indomitable spirit of Kashmiri women. She reveres their unwavering dedication, work ethic, and relentless focus on goals, often leaning towards gender inclusivity in her professional decisions, acknowledging the unmatched contributions of women in the workplace. Insha says, “My journey into entrepreneurship has been driven by a passion for innovation, a desire to solve problems, the freedom and autonomy it affords, the opportunity for constant learning and personal growth, the inspiration from successful entrepreneurs, and the ability to create opportunities for others.” These motivations continue to guide her as a trailblazer in the global entrepreneurial world. where ‘‘ Insha leads by example. She strives to embody the values and principles that she expects from her team members. She is dedicated, hardworking, and passionate about what she does. By demonstrating a strong work ethic and a commitment to excellence, Insha inspires her team to do the same. everyone's voice is heard and Having witnessed the incredible strength and determination of Kashmiri women firsthand, Insha openly admits to being ‘gender-biased’ when it comes to choosing employees. For her, skill and dedication transcend gender, and she actively seeks to provide opportunities for women to flourish in the workforce. Beyond Beauty–A Beacon of Talent and Charisma While Insha's enchanting beauty is undeniable, her inner fire truly sets her apart. Her talent and charisma are not mere ornaments; they are the tools she wields to empower others and champion the cause of her people. Thus, Insha’s approach to leadership revolves around inspiration, empowerment, and collaboration. “By fostering a positive work environment, encouraging open communication, promoting continuous learning, and leading by example, I aim to create a high-performing team that achieves exceptional results,” she says. Insha’s leadership style is centred around inspiration and empowerment. “I believe that a leader should not only guide their team towards success but also inspire them to reach their full potential,” she adds and strives to create a positive and motivating work environment where individuals feel valued, supported, and encouraged to take risks and innovate. A Champion for Skill-based Education Insha is also the Director of Inshanzo Pvt Ltd, an education and learning institute. She opened this institute because Insha understands the world's harsh realities, especially in the face of a pandemic and economic down- turns. She recognizes the urgent need for skill-based education that empowers individuals to become One of the key aspects of her approach to leadership is building strong and cohesive teams. She understands the importance of collaboration and believes that diverse perspectives and ideas can lead to better outcomes.

self-employed and independent. This conviction stems from her own experiences and the struggles faced by countless others. In her eyes, skill-based education is not just a luxury; it's a vital tool for survival and progress in these uncertain times. creativity thrives and actively seek input and suggestions from their team members. “By nurturing a culture of innovation, we ensure that our company is always receptive to change and open to new possibilities,” says Insha. Additionally, they invest heavily in research and development. They understand the importance of staying at the forefront of technological advancements and industry trends. Their dedicated R&D team constantly monitors market developments, conducts thorough market research, and engages in continuous learning. This allows them to identify emerging opportunities and develop innovative solutions that meet the evolving needs of their clients. Apart from these two institutes, Insha also owns a chain of Homestays, including Cheese Cottage Homestays and Pickwick Homestays. The guiding philosophy that has propelled all her organizations’ unstoppable success can be attributed to three key principles: innovation, customer focus, and a commitment to excellence. Furthermore, they prioritize collaboration and partnerships. Insha adds, “We believe that by forging strategic alliances with other organizations and industry experts, we can leverage their knowledge and expertise to gain insights into emerging trends and technologies. Collaborative efforts enable us to adapt quickly and integrate new solutions into our offerings. Through these partnerships, we also foster an environment of shared learning, which enhances our ability to deliver innovative solutions to our clients.” Insha says, “First and foremost, innovation is at the core of everything we do. We believe in constantly pushing the boundaries of what is possible, seeking new ideas, and challenging the status quo.” By fostering a culture of innovation, she encourages her employees to think outside the box, explore new technologies and methodologies, and constantly seek improvement. This not only allows them to stay ahead of the competition but also enables them to develop groundbreaking solutions and services that meet the evolving needs of their customers. conven?onal boundaries. ‘‘‘‘ A Learning Voyage Secondly, customer focus is paramount to the organization's success. Insha says they firmly believe that their customers are the lifeblood of their businesses, “Their satisfaction is our ultimate goal. We actively listen to their needs, communicate openly and transparently, and strive to exceed their expectations. By placing the customer at the centre of our decision-making processes, we can deliver tailored solutions and personalized experiences that truly resonate with them. This customer-centric approach has earned us a loyal customer base and fostered long-term partnerships built on trust and mutual success,” she adds. Another key aspect of Insha and her teams’ adaptability is their commitment to ongoing learning and professional development. They understand that the entrepreneurial landscape is dynamic and constantly evolving. Therefore, they invest in employees' growth and skill development. They provide regular training opportunities, encourage participation in industry conferences and workshops, and promote a continuous learning mindset. Insha informs, “By continually enhancing the capabilities and knowledge of our workforce, we ensure that we are equipped to tackle new challenges and provide innovative solutions to our clients.” Overall, their guiding philosophy of innovation, customer focus, and a commitment to excellence have propelled their organizations’ unstoppable success. By embracing these principles, they have consistently delivered value to their customers, stayed ahead of the curve in a rapidly evolving market, and fostered a culture of continuous improvement. “We remain dedicated to these principles as we continue our journey towards even greater achievements in the future,” insists Insha. Entrepreneurship offered me the opportunity to build something from scratch, to take risks, and to push beyond Nurturing a Culture of Innovations A commitment to excellence drives their organizations forward. Insha furthers that they hold themselves to the highest quality, professionalism, and integrity standards. Every member of her team is dedicated to delivering exceptional work, continuously improving their skills, and upholding ethical business practices. She adds, “We invest in our employees' development, providing them with the necessary resources and support to excel in their roles.” This commitment to excellence permeates every aspect of all her organizations, from product design and development to customer service and support. Also, Insha ensures that everyone from all her organizations maintains close relationships with their clients and priori- tises regular communication. “By actively listening to their needs and understanding their pain points, we can identify emerging trends and anticipate their future requirements. We engage in continuous dialogue with our clients, seeking their feedback and incorporating their suggestions into our solutions,” she says. This customer-centric approach allows them to tailor their offerings to meet evolving demands and stay ahead of industry trends. Companies must remain adaptable and stay ahead of industry trends in today's ever-changing entrepreneurial landscape. This ensures they can provide innovative solutions to their clients and maintain a competitive edge in the market. “To achieve this, we employ several strategies and practices,” reveals Insha. First and foremost, she and her teams prioritize a culture of innovation within their organizations. They encourage employees to think outside the box, explore new ideas, and take calculated risks. They foster an environment where

mutual success.‘‘‘‘ Insha reiterates that the entrepreneurial landscape is ever- evolving, and companies must remain adaptable and ahead of industry trends. “We ensure this by fostering a culture of innovation, investing in research and development, prioritizing collaboration and partnerships, promoting ongoing learning and professional development, and maintaining close relationships with our clients. By following these practices, we can provide innovative solutions and consistently deliver value to our clients, positioning ourselves as leaders in the industry.” “We source eco-friendly materials, such as recycled or upcycled materials, sustainable wood, and low VOC (volatile organic compound) paints. By doing so, we minimize our environmental impact and reduce the consumption of finite resources.” Sustained Ability In addition to using sustainable materials, they also promote energy efficiency in their designs. They incorporate energy- saving technologies, such as LED lighting and smart home automation systems, into their projects. Insha mentions, “These technologies reduce energy consumption and enhance the overall functionality and convenience of the spaces we create.” Our customer- centric approach has earned us a loyal customer base and fostered long-term partnerships built on trust and An Unstoppable Force for Change According to Insha, the essence of women's business leadership lies in their ability to bring innovation and advancements by disrupting norms. Women leaders have a unique perspective and approach that can greatly contribute to the success of an enterprise. To strike a balance between advancing trends and user demands, leaders need to adopt a forward-thinking mindset while also understanding the needs and preferences of their customers. Furthermore, they advocate for responsible waste management practices. They strive to minimize construction waste by carefully planning and optimizing material usage. Additionally, they actively encourage recycling and proper disposal of waste materials throughout the entire project lifecycle. By doing so, Insha and her teams contribute to the circular economy and reduce the burden on landfills. One way to achieve this balance is by fostering a culture of innovation within the organization. This involves encouraging employees to think outside the box, take risks, and explore new ideas. Women leaders can create an environment where creativity and experimentation are valued, and employees feel empowered to challenge existing norms and propose innovative solutions. By doing so, they can ensure that their enterprise stays at the forefront of industry trends and continuously adapts to changing customer demands. Insha says, “An important aspect of our commitment to sustainability is education and awareness. We believe in educating our clients and the wider community about the importance of sustainable practices in interior design. Through workshops, seminars, and online content, we share knowledge and best practices, encouraging individuals to make conscious choices that positively impact the environment.” Furthermore, women leaders can leverage their strong communication and interpersonal skills to connect with customers more deeply. By actively listening to their needs and understanding their pain points, they can gain valuable insights into emerging trends and customer preferences. This customer-centric approach enables leaders to anticipate future requirements and tailor their offerings accordingly. Moreover, Insha actively seeks partnerships with suppliers and collaborators who share her values and commitment to sustainability. She adds, “By working together, we can further amplify our impact and drive positive change in the industry. These collaborations enable us to access innovative and sustainable products and collectively explore new ways of creating environmentally friendly and socially responsible spaces.” Another important aspect of striking a balance between advancing trends and Sustainability and environmental responsibility are vital considerations for any company in the modern business landscape. “As an interior-based company, we understand the importance of integrating these principles into our operations and contributing to a sustainable future,” says Insha. They measure and monitor their environmental performance regularly. This allows them to identify areas for improvement and further implement strategies to reduce their carbon footprint. “We believe in transparency and accountability, and by setting measurable goals and tracking our progress, we ensure that sustainability remains at the forefront of our operations.” First and foremost, Insha ensures they prioritize using sustainable materials in their designs and products.

economies. Additionally, they implemented innovative waste management strategies to minimize construction waste and maximize recycling and upcycling opportunities. triumphed over adversity while renovating and redesigning their company's headquarters. “The interior design form served as a crucial component in transforming our workspace into a more productive and inspiring environment.” This instance exemplifies how her team's resilience and ingenuity triumphed over adversity. Despite their constraints and challenges, they remained dedicated to creating a space that not only met their functional requirements but also reflected Insha’s company's values and nurtured a positive work environment. Their ability to overcome obstacles and deliver exceptional results showcases their commitment to excellence and contribution to the organisation's success. Furthermore, an essential aspect of this transformative project was the integration of green spaces and natural elements into the building design. By incorporating biophilic design principles, they aimed to enhance occupant well-being and connection with nature. Features such as living green walls, rooftop gardens, and ample natural lighting created aesthetically pleasing spaces and contrib- uted to improved air quality and overall wellness. When they initiated the project, they faced numerous challenges, including limited budget constraints, time constraints, and the need to accommodate their employees' diverse needs and preferences. However, Insha’s team remained determined to create a space that reflected her company's brand and values and fostered creativity, collaboration, and well-being. The interior design form's unwavering determination, problem-solving skills, and user-centric approach played a pivotal role in transforming Insha’s company headquarters into a space that inspires and empowers our employees. Their resilience and ingenuity in adversity testify to their professionalism and expertise. This instance not only highlights their capabilities but also reaffirms our confidence in their ability to navigate future challenges and contribute to Insha's company's continued growth and success. Insha adds, “To ensure the project's success, we collaborated with various stakeholders, including architects, engineers, and sustainability experts. This multidisciplinary approach allowed us to leverage diverse perspectives and expertise, resulting in a holistic and comprehensive design.” Despite the challenges, their interior design form embraced these constraints as opportunities for innovation. They strategically sourced affordable yet high-quality materials, collaborated with local artisans and suppliers, and employed sustainable design practices to optimize their budget and minimize their environmental impact. “This not only allowed us to meet our financial objectives but also aligned with our commitment to corporate social responsibility,” mentions Insha. As per Insha, their interior-based companies are dedicated to integrating sustainability and environmental responsibility into their operations. Through the use of sustainable materials, energy-efficient designs, responsible waste management practices, education and awareness initiatives, strategic partnerships, and ongoing performance monitoring, they strive to contribute to a sustainable future. By prioritizing these principles, they enhance the well-being of individuals and the planet and position themselves as a leader in environmentally conscious interior design. They maintained a strong focus throughout the construction process on monitoring and measuring their environmental performance. Regular assessments and data tracking enabled them to identify areas for improvement and make necessary adjustments to achieve their sustainability goals. “This commitment to transparency and accountability ensured that our project remained aligned with our core values,” says Insha. Swift Evolution Recalling another instance, Insha says the COVID-19 pandemic has undeniably posed significant challenges to the hospitality sector. With travel restrictions, lockdowns, and safety concerns, businesses in this industry have had to swiftly adapt their strategies to ensure business continuity. Furthermore, her team took a user-centric approach to the design process. They conducted extensive research and employee surveys to understand the specific needs and preferences of the workforce. “By incorporating their feedback, our team created a space that catered to individ- ual work styles and promoted a sense of belonging and well-being.” They implemented flexible workstations, designated collaborative areas, and integrated natural elements to enhance productivity and employee satisfaction. Zero-Emission Architecture Upon completion, the sustainable building attracted widespread attention and recognition, earning several prestigious awards in green architecture. Its innovative design and commitment to sustainability served as a benchmark for future projects, inspiring other industry players to adopt similar practices. “In the face of these unprecedented times, we recognized the need for measures to protect our guests, employees, and the community. We swiftly implemented strict health and safety protocols, following guidelines provided by local and international health organizations. These measures included enhanced sanitization practices, regular health screenings, and the promotion of social distancing within our establishments,” she says. One notable transformative project showcasing Insha’s companies’ commitment to excellence and innovation is their collaboration with a renowned architectural firm to design and construct a sustainable, zero-emission building. This project aimed to push the boundaries of sustainable design and set a new standard for environmentally conscious architecture. This transformative project highlighted Insha’s company's unwavering commitment to excellence and innovation in sustainable design. Through meticulous research, collaboration with experts, and an ongoing dedication to monitoring and improving their environmental performance, they created a building that minimized its ecological footprint and enhanced the well-being of its occupants. “This project serves as a testament to our drive to push boundaries, challenge norms, and contribute to a more sustainable future,” believes Insha. Throughout the project, Insha’s team demonstrated exceptional problem-solving skills and adaptability. When unexpected challenges arose, such as delays in material deliveries or changes in building regulations, they quickly adjusted their plans and found innovative solutions. Their ability to think on their feet and maintain an open line of communication with stakeholders ensured a smooth project execution. Insha recalls, “From the outset, our team invested significant time and resources in conducting thorough research and analysis to identify cutting-edge technologies and practices that would minimize the building's environmental impact.” The design incorporated elements such as passive cooling systems, solar panel installations, and energy- efficient lighting fixtures to reduce energy consumption significantly. Additionally, they embraced technology to minimize physical contact and provide their customers with a safe and seamless experience. They introduced contactless check-ins, digital menus, and mobile payment options to reduce the risk of transmission. By leveraging technology, they aimed to maintain the high service standards their guests expect while prioritizing their well-being. The successful completion of their headquarters' renovation and redesign not only revitalized their workspace but also had a profound impact on the company culture. The new environment fostered creativity, encouraged collaboration, and improved employee morale and productivity. Insha states proudly, “It became a source of pride for our employees and a reflection of our commitment to excellence.” Surmounting Adversities “Furthermore, we understood the importance of effective communication during these challenging times. We informed our guests about our measures to ensure their safety through various channels such as social media, email newsletters, and updated website content. Timely and Moreover, they utilized sustainable materials throughout the construction process. Recycled and locally sourced materials were prioritized, reducing carbon emissions associated with transportation and promoting local Adversities are part and parcel of an entrepreneur’s journey. Insha and the teams faced them. However, Insha remembers one instance where her team’s resilience and ingenuity

Transformational Digital Seasons Furthermore, Insha recognizes the significance of virtual user experiences in the construction and interior design industry. With the rise of virtual reality (VR) and augmented reality (AR) technologies, her company offers clients the opportunity to walk through their future spaces and experience them lifelike virtually. This enhances the design process and allows clients to make informed decisions about their projects. transparent communication built trust and reassured our customers that their well-being was our top priority,” says Insha. barriers and create a more inclusive environment for women leaders.” Insha recognizes the importance of embracing digital transformation, engaging with consumers constantly, and providing virtual user experiences in construction and interior design. She understands that technology has revolutionized how businesses operate and interact with clients. She strives to stay at the forefront of these advancements to provide the best possible service. *Research and Data: “We recognize the importance of data-driven decision-making. We will invest in research and data collection to better understand women entrepreneurs' challenges and opportunities. This will enable us to develop targeted programs and initiatives addressing their needs.” Another critical aspect of navigating this crisis was supporting their employees. Insha says, “We recognized the impact the pandemic had on their livelihoods and ensured we provided them with the necessary resources and support.” This included implementing flexible work arrangements, offering training programs to enhance their skills, and establishing mental health support initiatives. “By prioritizing our employees' well-being, we aimed to maintain a motivated and dedicated workforce during these challenging times.” Insha's companies remain at the forefront of the construction and interior design industry by addressing these critical factors of digital transformation, constant consumer engagement, and virtual user experiences. “We understand that technology plays a vital role in meeting our clients' evolving needs and expectations, and we are committed to utilizing it to its fullest potential. Through our innovative approach, we strive to deliver exceptional results that exceed our clients' expectations and create spaces that inspire and delight,” she adds. She updates, “Through advanced visualization tools and software, we’re able to provide clients with realistic 3D renderings and virtual tours of their future spaces.” This allows them to clearly understand what the final result will look like and make any necessary modifications before construction even begins. “This saves time and money and ensures that our clients are satisfied with the end product.” *Global Reach: “Our vision is not limited to a specific region or country. We aim to have a global reach and impact, reaching women entrepreneurs from all corners of the globe. This will involve strategic partnerships, collaborations, and localized efforts to adapt our programs to different cultural contexts.” Furthermore, they actively sought partnerships and collaborations within the hospitality industry to share best practices and collectively find innovative solutions. Through these collaborations, they exchanged insights and supported each other in adapting to the rapidly changing landscape. Insha concludes, “Our vision is to create a world where women have equal opportunities and representation in entrepreneurship. By implementing these strategies, we aspire to continue making a significant impact on the global landscape of women's leadership, inspiring and empowering women entrepreneurs to reach their full potential.” Additionally, Insha understands the importance of constant consumer engagement in today's digital age. She says, “We actively seek feedback from our clients throughout the design and construction process, ensuring their needs and preferences are met. Whether through online surveys, social media platforms, or interactive design sessions, we value and incorporate our clients' input into our work.” An Unstoppable Force for Change Although the challenges brought about by the pandemic were immense, Insha’s company’s resilience, adaptability, and commitment to excellence allowed them to navigate through these difficult times. They embraced change, focused on their guests' and employees' safety and well-being, and remained determined to provide exceptional experiences. At her company, Insha has a clear vision for the future. She says, “We aspire to be a global leader in promoting and empowering women in entrepreneurial leadership roles. We believe that by championing gender equality and providing support and resources to women entrepreneurs, we can significantly impact the global landscape of women's leadership.” with our core values. ‘‘‘‘ Inshaah Allah, Aamin! Her saga proves that Insha S. Qazi is more than just a woman leader; she symbolises resilience, hope, and unwavering dedication. Her journey from the valleys of Kashmir to the bustling streets of London and back to the highest echelons of entrepreneurial success has shaped her into a force to be reckoned with. Her commitment to her homeland, her passion for talent development, and her unwavering belief in the power of skill-based education are sure to inspire countless others to follow in her footsteps. Insha adds, “As we move forward, we recognize that the hospitality sector will continue to evolve.” The lessons learned during this crisis have highlighted the importance of agility, innovation, and preparedness. “Our company remains committed to continuously evaluating and adapting our strategies to meet our guests' evolving needs and expectations. By staying at the forefront of industry trends and embracing new technologies, we are confident in our ability to thrive in the post-pandemic era.” To achieve this vision, she has developed a comprehensive strategy that focuses on several key components: *Empowerment: “We are committed to empowering women entrepreneurs through mentorship, training programs, and access to capital. We will give them the tools and knowledge they need to succeed in their entrepreneurial endeavours.” Our commitment to transparency and accountability ensured that our project remained aligned Insha's story is a testament to the human spirit's ability to overcome challenges and rise above adversity. As she continues to lead the way, her impact will undoubtedly extend far beyond the borders of Kashmir, leaving a lasting legacy of empowerment and progress in her wake. *Networking and Collaboration: “We understand the importance of building strong networks and fostering collaboration among women entrepreneurs. We will create platforms and opportunities for women to connect, share experiences, and collaborate on projects, fostering a supportive and inclusive ecosystem.” The COVID-19 pandemic presented unprecedented challenges for the hospitality sector. However, through proactive measures, effective communication, employee support, and a commitment to adaptability, Insha guided her team to navigate these turbulent times successfully. She says, “We emerged stronger, more resilient, and ready to embrace the future of the hospitality industry.” Women World IndiawishesInshaall the best in all her future endeavours. Be all her dreams and desires bear a positively transformed future. *Advocacy: “We will advocate for policies and initiatives promoting gender equality in entrepreneurship. This includes working with policymakers, industry associa- tions, and other stakeholders to address systemic

Unmasking the Strategies of Unstoppable Women Leaders Beyond Fearless earless. Bold. Trailblazers. F above limitations and shatter glass ceilings in a world not quite built for them. But is it just fearlessness that propels these remarkable women forward? What lies beneath the surface of their seemingly effortless power? wisdom and support to navigate challenges and achieve their goals. Collaboration becomes a source of strength, not a crutch for weakness, fostering a sense of community and shared purpose. These are the often-used words to describe women who rise The Wisdom of Resilience: Failure is not a foreign concept for unstoppable women. They face setbacks, rejections, and disappointments with head held high. Their resilience lies not in the absence of hardship, but in their ability to rise above it, learn from each experience, and adapt their strategies. They see every stumble as a stepping stone, every challenge as an opportunity to shape their path. To truly understand the strategies of unstoppable women leaders, we must move beyond labels and delve into the nuanced realities of their experiences. The Power of Vulnerability: Unstoppable women leaders wear their vulnerability as a badge of courage, not weakness. They acknowledge their doubts, fears, and setbacks, using them as fuel for growth and resilience. Instead of hiding behind a facade of invincibility, they embrace their humanness, connecting authentically with others and inspiring vulnerability in themselves and those around them. The Heart of Empathy: Leadership without empathy is like steering a ship without a compass. Unstoppable women leaders possess a deep understanding of the needs and challenges of others. They listen with intent, communicate with compassion, and champion the well-being of those around them. Empathy guides their decision-making and fuels their commitment to creating a more inclusive and equitable world. The Strength of Collaboration: These women understand that no one thrives in a vacuum. They build strong networks of mentors, allies, and collaborators, leveraging collective December| 2023 December| 2023 22 23

The Flame of Curiosity: Championing Mentorship and Support Networks: where diverse voices are heard, talents are nurtured, and individuals are empowered to thrive. By championing inclusivity and diversity, they foster environments that drive creativity and innovation. These women are perpetual learners, driven by an insatiable thirst for knowledge and understanding. They stay ahead of the curve, embrace new technologies, and challenge the status quo. Their curiosity keeps them agile, adaptable, and constantly evolving, allowing them to navigate the ever- changing landscape of the world they lead. Recognizing the importance of mentorship and support networks, these leaders actively engage in mentoring others and seek guidance from their own networks. They understand the value of collaboration, peer support, and leveraging relationships for mutual growth and empowerment. Courageous Decision-Making: Decisiveness and courage define their leadership style. Unstoppable women leaders are unafraid to make tough decisions, even in the face of uncertainty. Their ability to take calculated risks and make decisive moves sets the stage for transformative changes and keeps their organizations agile in a rapidly evolving landscape. Strategic Vision and Goal Setting: Beyond Fearlessness Unstoppable women leaders possess a crystal-clear vision and set audacious goals. Their strategic foresight enables them to navigate complexities, anticipate trends, and steer organizations towards long-term success. By setting ambitious yet achievable goals, they inspire their teams to aim higher and chart a course for innovation and growth. Unstoppable women leaders are not defined by a single trait, but by a dynamic interplay of resilience, empathy, collaboration, and vulnerability. They are fearless, yes, but their fearlessness is fueled by a deeper understanding of themselves, their surroundings, and the power of human connection. Their strategies are not a one-size-fits-all formula, but a personalized playbook honed through experience, self-awareness, and a burning desire to leave their mark on the world. Embracing Continuous Learning: A hunger for learning and self- improvement propels these leaders forward. They embrace continuous learning, seeking new perspectives, acquiring diverse skills, and staying updated on industry trends. This commitment to personal and professional growth ensures they remain at the forefront of innovation and thought leadership. Resilience and Adapting to Change: Resilience is a cornerstone of their leadership. In the face of adversity and setbacks, these leaders exhibit remarkable resilience. They view challenges as opportunities for growth, pivot swiftly in response to changing circumstances, and remain steadfast in their pursuit of objectives despite obstacles. Being your own boss So, let us move beyond the myth of the fearless woman and celebrate the multifaceted leaders who have mastered the art of navigating our complex world. Let their stories inspire us to embrace our own vulnerabilities, cultivate empathy, and pursue our ambitions with unwavering resilience. Empathy and Authentic Leadership: Their leadership is rooted in empathy and authenticity. Unstoppable women leaders lead with compassion, understanding, and a genuine connection to their teams. By fostering trust and creating authentic relationships, they inspire loyalty, foster collaboration, and drive collective success. Building Empowering Cultures: Creating environments that foster growth, inclusivity, and empowerment is a hallmark of their leadership. These leaders prioritize cultivating cultures December| 2023 24

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An Unstoppable Woman Leader to Watch

An Unstoppable Woman Leader to Watch

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