5 Most Effective Ways to Increase Brand Awareness

1. 5 Most Effective Ways to Increase Brand Awareness Contents: What is Brand Awareness? Why is building Brand Awareness necessary? 5 effective ways to increase brand awareness – Determine your Target Audience and Segregate your Content – Use SEO to improve visibility – Make your brand voice impactful through videos – Focus on social media marketing strategies – Build customer-focused partnerships and generate guest-content What is Brand Awareness? Brand awareness is the measure of your audience’s capability to recognize and recall your brand, its message, products and services. It determines the familiarity of your brand in the market and the brand value it holds. Why is building Brand Awareness necessary? Brand awareness is the first step to engaging your audience. It lets your target demographic know about your brand value and message along with the services you provide. Thus, building a brand image in their minds that makes them gravitate towards your brand for their desired products or services. As brand awareness gets your audience familiar with your brand image, it makes them prefer you over any competitor brand of the same kind of business. And it is important to maintain a positive brand image, keeping in mind the customer feedback because happy customers spread the good word about your brand and engage more customers. Here are 5 effective ways to increase brand awareness. Determine your Target Audience and Segregate your Content Instead of targeting a general audience base, it is important to identify your target audience/groups first. Then figure out their market needs and provide products or services.

2. Salesforce’s State of Connected Customer report states that 73% of customers expect that companies/brands will understand their needs and expectations. Now, say that you have a large audience base. And they can be segmented based on their requirements from the brand, according to demographics, psychographics, etc. So, your brand needs to segregate content for these target groups respectively and then put it out in the market. This not only increases the familiarity of your brand but also enables you to effectively reach the customers you want to and increase brand awareness. Use SEO to improve visibility SEO or Search Engine Optimization is utilised to increase organic web traffic on your website. In simple words, SEO-driven keywords determine where you rank on Google searches. There are two kinds of SEOs, on-page and off-page. On-page depends on keywords, quality of the content, and HTML design. Off-page SEOs are affected by bounce rate, PageRank, etc. Getting accustomed to SEOs takes time, but if you implement it efficiently, it will effectively boost your brand. Today, statistics show that 69% of marketers actively use SEO and 53.3% of website visitors land through organic research. 1000 times the amount of web traffic as social media is generated by SEO. Make your brand voice impactful through videos Before beginning how to market your brand, establish a strong brand voice to create an impact among the audience. Recently, short-form videos have been popular all over the internet and brands are coming up with different ways to make people aware of their business through them.

3. According to Hubspot’s report on marketing statistics, an overwhelming 86% of businesses use video as a marketing tool. Customers are consuming video content on their cellphones, TVs, laptops, etc. daily. It’s useful to utilize the video form to get to them. Besides being a branding agency in Pune, Wise Crow Media also has a video production team that helps you to come up with different kinds of videos to market your brand. Focus on social media marketing strategies Hootsuite in 2020 reported that people find out about brands online through social media during 52% of their time. Thus, it is necessary for your brand to be visible across social media platforms – promoting your message and interacting with the audience simultaneously. You can also boost brand visibility and awareness by launching paid ads on Meta, YouTube, etc. Statistics show that social media ad spending is expected to cross $173 million by the end of 2022.

4. Build customer-focused partnerships Another key step of reaching more people, who might be interested in your brand, is to collaborate with other brands that serve the same purpose and are well-known. This can be achieved in several ways, like collaborative events, brand partnerships when coming up with a common range of products, etc. At Wise Crow Media, our professional team offers online as well as offline branding services in Pune. Our goal is to support businesses in building their brand with a strong purpose that makes a positive impact on the lives of the customers/audiences. To know more about different ways of engaging your audience and increasing brand awareness, come work with us today. To avail of our branding services, contact us here.