Bigcommerce SEO agency

1. SEO Content Strategy- Is Lengthier Always Better? Bigcommerce SEO agency Ecommerce SEO In the world of ecommerce SEO holds a special place as it is one of the key factors in your marketing strategy. SEO can be done in various ways like product descriptions, category descriptions, blog posts and full length articles throughout different levels in the funnel in order to gain organic traffic and more clicks. But there is one ongoing debate that every BigCommerce SEO agency and other ecommerce experts have to answer: is lengthier content pieces always generate better results? Well, let’s be clear on one thing that content is the king, you’ll always be able to reap benefits from a content piece which has the right use of keywords along with comprehensive details about the topic. But the more pressing question is, how long should the length of the content be to make it engaging as well as targeted? Ecommerce SEO experts and other Bigcommerce developers claim that a content piece of around 2000 words is the ideal length of any article but is it really true and still relevant? Yes, there is enough data to prove that longer writing pieces are more engaging, generate more clicks and are more shareable as they contain a lot of information. In the world of ecommerce marketing you will also come across the logic that people have a lesser attention span than a goldfish, discouraging 2000+ writing pieces. Think ideology is very damaging and can ruin your content strategy. The fact is that there are not enough content writers out there who can churn a good quality 2000+ piece word in an hour or so. The average person’s typing speed is 40 words per minute which means that it will take you around 2 hours to finish one article and that is just the writing part. Before that you need to do some research, outline the points, do post writing, editing and posting as well. In order to understand whether or not you should go for a longer article you need to consider two things- subject matter and searcher's intent. When you have answers to these 2 questions your decision making will be easier. Let’s do a more in depth learning about the length of the content by deciphering various aspects. How Does Search Engines Evaluate Content Length and Ranking? As SEO means Search Engine Optimization we first need to understand the logistics behind the search engines in order to get a more in depth view of whether or not a lengthy article or blog is better ranked. Most of the merchants or startup owners believe that Google’s barometer to gauge a content is by its length which is not true. There are a lot of other indicators that help search engines classify the ranking of any content like user interaction, depth of the content, backlinks and how true the

2. content is with the keywords. We all wish to have a filter glass that shows us exactly how search engines rank our website in regards with the content but that’s just wishful thinking. In order to determine the correct length of the content you need to understand the users that visit your website or the ones you need to rope in. We can make a good analysis about this by examining the clicks, searches, conversions and search words the customers are using. A good thumb rule is E.A.T- Expertise, Authority and Trust which means that whether or not the content conveys the information with expertise and authority and if the reader can in fact trust the information given in the content. E.A.T is the way google works and you can be sure of that with a few quick searches where you’ll come across writing pieces that either exceed the sweet-spot of 2000 words or barely scrap the 500 mark but rank in the top ten searches. So if you want to get your website ranked in the top searches and stay there permanently then you’ll have to focus on the quality. But having said that, there are a lot of benefits of long content writing pieces so let’s have a look at them as well. Benefits of Lengthy Writing Pieces 1.Longer content means better ranking Do a quick search in Google engine and you’ll be able to deduce that the websites having the coveted top ranks in google searches all have an average content length of 2400 words. This data is a clear indication of how search engines love lengthier contents but we can’t simply right off the fact that there are several other factors that come into play like domain authority, backlinks, website performance and others. 2.Longer content means more Backlinks Backlinks are the backbone of your content writing piece. Contrary to popular belief it’s actually the backlinks that search engines actually use to determine the ranking of a content. The backlinks are proof that your content is in-depth, credible and valuable. That's why other writers and bloggers want to link to it as a source of reliable information. The length of the article further helps in providing you the space to write in detail about the topic and make it rank even higher. 3.Longer content means more Social shares Longer content is shared more on social platforms and we have proof of this with staggering data produced by Neil Patel of Quicksprout. He ran a test on how many social shares his content pieces get which are more than 1500 words as compared to the article shorter than 1500 words. The results that came in pretty much solidifies the fact that longer content does get more social shares. I think it works on the same lines as backlinks, as social media users also love more detailed, insightful and credible content rather than content that barely scratches the surface.

3. Ending lines At the end, I would like to tie it all together by saying that every length of the content can improve ranking but it should be written keeping in mind the audience and must be related to the keywords otherwise it may even result in negative ranking and be misleading.