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How Page Speed Impacts Your Google Rankings and How to Improve It Your website speed dramatically impacts your overall digital marketing efforts from SEO to conversion. A slow website is destined to fail. If you operate in a competitive environment where user experience decides everything, you can’t let a slow business website lose your hard-earned traffic. Here are some useful tips to speed up your site and make it more user and search-friendly: Optimize Images Enable Gzip compression Leverage Browser Caching While it may be tempting to use a template to make your website, why risk having this important facet of your business look the same as several other sites? By using our services as a web developer in Aurora, CO you can have a quality web design created that can achieve higher search engine ranking. You will also have room for development and learn how to improve your site by monitoring web analytics. Source: reachfirst.com