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Convert Viewers into Buyers by Creating a User-Friendly Web Design When it comes to conceptualizing the final design of your website, creativity is good, but functionality is more important. Successful business websites know their target group. When designing a website, you should be considering the following factors: Know your Target Audience Use good Images and Color Scheme Provide Proper Navigation Personalized Features Give your viewers an enjoyable shopping experience and you’ll soon have lower shopping cart abandonment rates. Work with the best and experienced and start reaping greater benefits for your website soon. Website designer in Denver, CO Source:- forbes.com