260 likes | 458 Views
Perth SEO - SEO Seminars in Perth Western Australia/nhttp://www.websiteseoaustralia.com.au
E N D
Look at the contents of one of our SEO Seminars in Perth, Western AustraliaWe provide in-depth information!
SEO, browsers and search engines • If you build it they will come err not really • What is SEO? • Onsite and offsite SEO • White hat vs. Black hat SEO • Browsers vs. Search engines • Different search engines • How search engines work • Organic and paid search results
URL names Index.htm - the home page Webpage structure PageRank Link juice HTML page structure Html header area Html title Html description Html keyword meta tags Heading tags within a webpage Graphic files are stored separately Essential SEO concepts
White hat SEO • Google webmaster guidelines • Content is king • Freshness • Loading speed • Quality back links
Black hat SEO techniques • What is ‘black hat SEO’? • Hiding keywords in text at the bottom of a page • Hiding keywords within picture alt tags at the bottom of a page • Excessive doorway pages • Duplicate content • Auto blogs and syndicated content • Google penalties
Negative factors affecting your website SEO • Some SEO activities can negatively affect your Google listing • Broken links • Bad web coding • Links to, or from, bad websites • Take care with reciprocal links • Spelling
Keywords • Thinking about keywords • Competitor keywords • Keyword research using Google AdWords • Using keywords within a website
Links • Reciprocal links • Link issues • Internal links vs. External links • Investigating inbound external links • Buying in links • Using directories & blogs • Australian business directory sites • Article submission web sites
Localised search issues • Localising a search to a suburb or city • Use local place names in the keywords • Google local page
New media and social media • YouTube • Google+1 • Facebook • Twitter • LinkedIn
Technology issues • Browser compatibility, screen size and screen resolution • Hardware compatibility, Macs, PCs, mobile phones and tablets • Flash and java issues • Static vs. Dynamic web sites
Miscellaneous issues • Open directory project • Site maps • Fav icon • Site design issues and navigation
Useful SEO tools • Google analytics • Checking for live broken links • Code validity checkers • Submitting your site to Google and other search engines • Google webmaster tools
Auditing your own site for common website mistakes 1 • Are you using the right keywords to optimise your site? • How well does your website show in Google, Yahoo and Bing? • Website loading speed • Broken links • Broken images • Picture only websites • No relevant keywords in a page • Number of back links • Google PageRank
Auditing your own site for common website mistakes 2 • Alt tags • Website title • Website description • Website keywords • Ease of navigation and menu issues • Spelling and grammatical issues • Flash and java issues • Website appearance in different browsers • Computer monitor size and screen resolution (left-right scrolling). • Favicon
Auditing your own site for common website mistakes 3 • Heading tags • Site map • Open directory project • How many pages of your website are indexed in Google? • W3C validation • Home page printability • File names • PDF file size issues • Copyright statements and privacy policies • Do all the major search engines know about your website?
Auditing your own site for common website mistakes 4 • Flash file sizes. • Google map • Google places page. • Underlined text • Page ‘under construction’. • Flash or graphical intro pages • Text used within links • Online payment system and security issues
Auditing your own site for common website mistakes 5 • Home page file size • Java issues • Contact page • Display your prices • International issues • Opening links in new windows • Text size • Use of styles • Use an external CSS file
Auditing your own site for common website mistakes 6 • Use an external CSS file • '404 error page' handling • Blind alley pages • Pop-ups • Background music • Do not use hidden text to try and trick the search engines • Use standard fonts
Auditing your own site for common website mistakes 7 • Frames • Do not use auto run videos • Do not use animated gifs • Keep content up to date • Beware of seasonal messages • Low contrast between the text and background colours • Beware of background graphics
Trust factors – turning your website visitors into customers • On the web, you are your website • Broken links and broken graphics will hurt your credibility • Secure encryption • Norton, MacAfee and AVG safe sites • Trust accreditation schemes
Evaluating SEO companies • Buyer beware • What is the Google PageRank of the SEO company’s own website? • How well does the SEO company’s website show up in the Google search results? • Does the SEO company’s own website have broken links? • How many back links are there to the SEO company’s own website? • Is the SEO company’s website easy to navigate? • Clear pricing policy • Do they provide examples of their SEO success stories?
Common claims from SEO companies you should avoid • Take you time when selecting an SEO company. • Spam emails that offer cut price SEO services. • First page Google ranking guaranteed in 24 hrs. • Companies that guarantee top 10 Google ranking. • Companies that offer to submit your website to 'hundreds of search engines'
Common claims from SEO companies you should avoid • Companies that offer to submit your website to 'thousands of directory listings'. • Companies that claim to have cracked the Google search algorithms. • Companies that claim to 'know someone that works for Google'. • Companies that refuse to discuss their methods of getting you a higher ranking, as it is a secret formula! • Companies that guarantee the lowest priced SEO service. • Companies that offer SEO software that you can run to totally optimize your website and get a guaranteed page one ranking.
NOTE: Course contents will change over time For more information please see our website www.WebsiteSEOaustralia.com.au