10 Trends Transforming How We Shop Online in 2018.
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The e-commerce industry has almost set its foot in the arena and is here to stay
for a long time. The year 2017 witnessed the apocalypse in the retail and online
shopping saw a booming growth in all corners of the world. The year 2018 also
looks promising with the beginning of the retail renaissance. Retailers have
evolved and aligned their businesses with the needs of their customers.
With the onset of 2018, customers have become more interested in online
shopping with new found confidence. They are not shy anymore to buy
expensive products and follow the latest trends which they see on the internet.
They buy all kinds of products even without trying them beforehand.
Here are some of the top 10 predictions in 2018 that may transform the way we
shop online –
Technology has transformed drastically and has enabled the e-commerce
industry manifold. The success however lies in making small changes gradually
rather than taking a big leap. Companies that change step-by-step perform
better and evolve effectively than those who bring drastic changes haphazardly
in one go showing radical implementation.
2.Consumer Needs –
Companies must be vigilant about their customer’s need and understand their
expectations in detail to serve them better. To stay relevant in future, they have
to change themselves and upgrade them selves according to the trends in the
3.Using AI –
The usage and growth for Artificial Intelligence is abundant and never ending in
the online world. Chatbots, facial recognition technology, image recognition,
robotics and more have made it easy for retailers to understand their customers
and provide them relevant services and products. Significant amount of data is
available with the retailers to offer customized services to their clients which
enhances their shopping experience and give them a personal feel.
4.Digital Integration –
The boom in digital integration came in 2017 and there is more to come in 2018.
Online stores create their applications aligned with the latest trends and they
try to create a unique experience for their consumers who uses their
applications. The focus is on creating a convenient way to shop and
remembering the experience. The acceptance of omnichannel trade and digital-
savvy merchandising has further laid the stage for e-commerce success.
5.Use of What’s App –
Many companies have made substantial use of customer data and artificial
intelligence to their benefit in areas of marketing, audience segmentation,
customer care, and managing logistics. Learning from the past-experience,
companies have managed to be where their customers want them to be and
engage with them effectively by creating seamless shopping experience across
6.Internet of things –
Making use of the IoT to improve inventory visibility and get products into
customers’ hands more efficiently and quickly is the surest way to success in the
online world. 2018 will see the use of machine learning and AI by the companies
to improve their forecasting and get the right product to the right place at the
right time. These technologies will prove to be helpful in blocking and tackling
of retail business.
The use of mobiles will become the mainstream source of shopping. All apps
offer discounts and sale options on the apps rather than in store. Mobile
shopping will be the trend in 2018 and will rule the market for a long time. With
the market full of smartphones and companies investing in creating mobile-
friendly applications, this trend is here to stay. Facial recognition is another
game changer with the new iPhone X in the market. The consumer must simply
look at his phone make a purchase. Voice commerce is around the corner to
revolutionize the online shopping experience with Siri, Alexa and Google Now
using verbal commands to purchase goods.
8.Social Shopping –
This trend is turning the tables fast and consumer are ready for this. With in-app
purchasing on Facebook, Instagram and Pinterest evolving rapidly with every
passing day, social media users finally get a platform to pick up their goods
without leaving the virtual neighbourhood.
9.Photo Shopping –
Mobile devices have configured image analysis automation, and this will be
another major add-on for the online retailers. Consumers will be able to take a
picture of an object and search for that exact product or a similar one while
Merchants who integrate this capability into their digital strategy will reap its
benefits largely. Their ROI will go through a leap through their product
information management investment. Secondly, they will be able to tap new
markets with better quality and multiplicity of the images they provide for their
10.Browser Dependency –
Online shopping in 2018 will no longer depend on browser compatibility. With
mobile apps, AR interfaces, voice recognition, the browser will soon begin to
wane. It will no longer be the only means to shop online and create its
dependency. Though it will be there for those who want to use, buyers will have
other means to complete their transactions. 2018 will witness fluid, user-centric,
and browser less purchasing experience by its consumers.
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