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Infographic-A-Study-from-the-Top-50-Global-e-Retailers

Discover checkout best practices from the top 50 global e-retailers in this infographic by eClerx Digital. Learn how guest checkout, payment options, and security badges help reduce abandonment. Visit: https://eclerx.com/insights/infographic-checkout-best-practices-top-global-e-retailers/

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Infographic-A-Study-from-the-Top-50-Global-e-Retailers

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  1. f�� Insights An Optimum eCommerce Website A study from the Top 50 eCommerce websites Brought to you by eClerx Digital 83%of the TOP 50 grossing US e-commerce sites currently offer one or more 3rdparty payment options PAYMENTS About 2/3 of the top 50 E-Retailers have the option to checkout as guest. rd Consider displaying order summary at every step of the checkout, including chosen address, delivery date and price break up. When Presented 58% Conversion rates are often seen to improve during A/B split-testing by 10–30% when sites go from forced account creation to providing a guest checkout option. users were noticed to use it before proceeding further. 17% users abandon a checkout flow because they didn’t trust the site with their credit card information. C H E C KO U T 1 / 2 Average number of checkout form fields used are 12 23% Parts of the checkout page with security icons, badges or reassuring microcopy and a general visual “robustness” are often perceived as being more secure, while parts without these visual clues inspire less confidence. it is a good practice to keep the number of these fields to a minimum OVER 50% r(e)tailers have security symbols prominently displayed. users abandon a checkout because they perceive it to be too long or complicated. ! 6% users abandon a checkout when they don’t find their preferred payment method Number of card fields vary between three to five for most r(e)tailers. It is a good practice to match the order of required details on the card form with the sequence of information on the physical card. Security this group of users often prefer the 3rdparty payment Ease of use options Customer service for reasons such as Internationalization eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce / web operations, and analytics & insights services. We improve profitability for their digital businesses. Our team of 3000+ full-time digital delivery employees at our five production hubs in Mumbai, Pune, Chandigarh, Verona and Phuket apply deep digital expertise to effectively support the most demanding global clients by employing a follow the sun delivery model. eClerx Digital’s innovative delivery model drives the “metrics that matter” for our clients: improved acquisition, conversion and retention and overall lifetime value of your customer 24x7x365. Visit us at www.eClerxdigital.com

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