A-Study-from-the-Top-50-eCommerce-Websites

1. Insightsf�� An Optimum eCommerce Website A study from the Top 50 eCommerce websites Brought to you by eClerx Digital Did you know 77% shoppers agree * that discounts can influence where they shop? Let’s see how the world’s top (R)etailers present product price and discounts to ensure users never over-look an offer! 1 40% 30% have the text for savings such as “Save, YOU SAVE, Total Savings, Instant Savings, Your Savings, EXTRA OFF, Save up to” Special Buy 6 Over 20% e-retailers use $1,000 YOU SAVE: $2,000 $1,000 supplementary text for selling price like “SPECIAL BUY, DEAL OF THE DAY, On Sale, YOUR PRICE, Company_Name Price, NOW, OUR PRICE” of e-tailers list savings as a percentage. 2 5 Over 70% Special Buy $1,000 YOU SAVE: $2,000 of (R)etailers differentiate the Discounted Price with another color, predominantly with RED or BLACK. $1,000 80% 3 4 40% Nearly 60% display the Selling Price BIGGER than the Listed Price e-retailers use supplementary text for listing price such as - “Was, Price, Market Value, ORIGINAL, Reg, Regular, Regular Price, RRP, Comparable value” CONCLUSION 2. To display the SAVINGS amount, consider the Rule of 100 by Jonah Berger. It states that for products priced above $100, display the discount as an absolute number rather than a percentage, so the discount number is bigger. 1. Deal or no deal, ensure price is easily located by users. Place it prominently using bold colors, larger fonts and with ample white space around it to keep it separate from the product description. 3. Irrespective of the text used for the offers or discounts, it is important that all offer information is clearly displayed in close proximity to price for users to most clearly understand the deal! * Source is eMarketer. eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce / web operations, and analytics & insights services. We improve proftability for their digital businesses. Our team of 3000+ full-time digital delivery employees at our fve production hubs in Mumbai, Pune, Chandigarh, Verona and Phuket apply deep digital expertise to efectively support the most demanding global clients by employing a follow the sun delivery model. eClerx Digital’s innovative delivery model drives the “metrics that matter” for our clients: improved acquisition, conversion and retention and overall lifetime value of your customer 24x7x365. Visit us at www.eClerxdigital.com