BUS 599 Enthusiastic Learning / snaptutorial.com

1. BUS 599 Assignment 1 Company Description and SWOT For more classes visit www.snaptutorial.com Assignment 1: Company Description and SWOT Analysis about Due Week 3 and worth 100 points In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Write a three to five (3-5) page paper, in which you: Create your revised NAB company name and explain its significance. Develop your revised company‘s Mission Statement and provide a rationale for its components. Hints:Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook. Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.

2. Describe the trends in the non-alcoholic beverage Write clearly and concisely about strategic management using proper writing mechanics. *************************************************** BUS 599 Assignment 2 Marketing Plan For more classes visit www.snaptutorial.com Assignment 2: Marketing Plan Due Week 6 and worth 100 points This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment. For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live. For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as beverage market is an especially crowded market. 3. Clarify your company‘s message using the

3. marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site. o Do NOT leave the ―Marketing Budget‖ blank, assuming you will not have any marketing costs. *************************************************** BUS 599 Assignment 3 Part 1 Operation, Technology, and Management Plan For more classes visit www.snaptutorial.com Assignment 3 Part 1: Operation, Technology, and Management Plan Due Week 8 and worth 70 points Use the ―NAB Company Portfolio‖. Write a three to six (3-6) page paper in which you provide the following information below. Operations Plan (1 – 2 pages) Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

4. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio. Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company. Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What *************************************************** BUS 599 Assignment 3 Part 2 Business Plan Financials only For more classes visit www.snaptutorial.com

5. Section 2: Business Plan Financials (MS Excel worksheets template) For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the ―Business Plan Financials‖ MS Excel template (see: Course Required Files in Week 1). The specific course learning outcomes associated with this assignment are: Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. Create a plan to implement a firm‘s strategy and manage the change from current operations. Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics *************************************************** BUS 599 Assignment 4 Presentation For more classes visit www.snaptutorial.com

6. Assignment 4: Presentation Due Week 9 and worth 70 points After you have fleshed out your business plan you will have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation. Presentation (MS PowerPoint or equivalent) Create a 12-slide presentation. Follow the outline on pp. 343–346 for the critical slides of your presentation and their placement. Hints: Include the highlights of your elevator pitch, which shows that you understand your business. The elevator pitch is a concise description of your company—its product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 | Your ―Elevator Pitch‖) to develop your elevator pitch. Hints: You Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics. *************************************************** BUS 599 Assignment 5 Business Plan Final For more classes visit

7. www.snaptutorial.com Assignment 5: Business Plan – Final Due Week 10 and worth 150 points This assignment consists of two (2) sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment. You have completed all of the necessary sections of your business plan and will now create a final draft. Use any / all feedback you have received to polish your plan to the point that you could confidently show it to investors and potential partners or customers. Refer to the Outline of a Business Plan, beginning on p. 399 of the course text. Not all businesses will include all of these resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanic *************************************************** BUS 599 Week 1 Discussion For more classes visit www.snaptutorial.com

8. Create your NAB company name and explain its significance. • Develop your company‘s Mission Statement and provide a rationale for its components. *************************************************** BUS 599 Week 1to11 All Discussion Questions For more classes visit www.snaptutorial.com Create your NAB company name and explain its significance. • Develop your company‘s Mission Statement and provide a rationale for its components. Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Week 3: There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations‘ sales forces and target markets. Explain the value of

9. well for your NAB business if implemented properly. Provide a rationale for your response. Week 11: "Stronger Than Yesterday" Suppose you were invited to join a team in charge of developing an organization‘s Business Plan. Explain the strengths that you personally would bring to the team. Provide a rationale for your response. *************************************************** BUS 599 Week 2 Discussion Growing Honest Tea For more classes visit www.snaptutorial.com Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. *************************************************** BUS 599 Week 3DiscussionOverall Rating

10. For more classes visit www.snaptutorial.com Week 3: There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations‘ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response. *************************************************** BUS 599 Week 4 Discussion A Rotten Apple For more classes visit www.snaptutorial.com A Rotten Apple?" Please respond to the following: Watch the following 2013 Bloomberg‘s video: https://youtu.be/glnTz5HD05U

11. Based on the video, fast forward to current day and give your opinion on whether or not Apple‘s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response. For reference, review the supplemental article titled, "Competitve Strategy", which discusses Michael Porter‘s Five Forces. *************************************************** BUS 599 Week 5 DiscussionSmooth Operator For more classes visit www.snaptutorial.com Week 5: "Smooth Operator" Elaborate your own definition of production operations management, including manufacturing and service operations. Then, assess the implication of technology in your definition. Lastly, appraise the impact of your previous responses to your Operations, Technology, and Management Plan development. ***************************************************

12. BUS 599 Week 6 DiscussionThirsty for the Triple Bottom Line For more classes visit www.snaptutorial.com Week 6: "Thirsty for the Triple Bottom Line" Evaluate Seth Goldman‘s leadership performance on the concept of the ―Triple Bottom Line‖ using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation. *************************************************** BUS 599 Week 7 DiscussionNAB Company Portfolio For more classes visit www.snaptutorial.com

13. Week 7: Use the ―NAB Company Portfolio‖ (see: Course Required Files in Week 1) for reference. Provide the following information below. For year one of your NAB company‘s Business Plan, complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the ―Business Plan Financials‖ MS Excel template (see: Course Required Files in Week 1). Note: Attach the MS Excel worksheet to the discussion thread. Hints: Your marketing costs should already be included as you created your Marketing Budget in Week 4 and those will be filled in automatically. Hints: Use the figures you arrived at in the operations and technology sections of your plan to help fill out your financial forms. Hints: Work through the worksheets in order. The excel worksheets will automatically enter the numbers into your Income Statement. **See Attachment Develop the following financial sections of your NAB Company‘s Business Plan. Note: Attach the MS Word document to the discussion thread. *************************************************** BUS 599 Week 8 DiscussionMission Possible For more classes visit www.snaptutorial.com

14. "Mission Possible" Describe how an organization‘s mission statement and values are supported by specific aspects in the marketing, operations, technology, management, and social responsibility sections of a business plan. In a real life situation, feedback from your business plan development team can be extremely valuable. Explain the value of receiving feedback from your ‗team‘ (your instructor and fellow students) on the various sections of your non-alcoholic beverage (NAB) business plan while you work towards making necessary revisions. *************************************************** BUS 599 Week 9 DiscussionPitch Perfect For more classes visit www.snaptutorial.com Week 9: ―Pitch Perfect‖ Rank the given factors in order of importance when developing an elevator speech, and provide a rationale for your response. *************************************************** BUS 599 Week 10 DiscussionI Have a Plan

15. For more classes visit www.snaptutorial.com Week 10 "I Have a Plan" Per the text, planning isn‘t just what you do to go into business; it‘s what you have to do to stay in business. Speculate on the planning mechanism(s) that you believe would work well for your NAB business if implemented properly. Provide a rationale for your response. *************************************************** BUS 599 Week 11 DiscussionStronger Than Yesterday For more classes visit www.snaptutorial.com

16. Week 11: "Stronger Than Yesterday" Suppose you were invited to join a team in charge of developing an organization‘s Business Plan. Explain the strengths that you personally would bring to the team. Provide a rationale for your response. ***************************************************