1 / 8

No. 1 Exporter & GI tagged, Alleppey Green Cardamom – India

The world's best, premium, authentic, fresh, natural green & most aromatic cardamom brand from India. We are the No. 1 exporter, trusted across countries & continents.

Water24
Download Presentation

No. 1 Exporter & GI tagged, Alleppey Green Cardamom – India

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Origins of the World’s Best Cardamom Emperor Akbar is renowned the world over for its premium cardamom. The GI tag “Alleppey Green Cardamom” has been authorised to use as per the Geographical Indications of Goods (Registration and Protection) Act,1999. And there’s also a lovely little backstory to it all. Cut to the 18th century… the gentle slopes of Kerala were lush with cardamom plantations. A spice whose demand dated back to historic times, and whose popularity had only strengthened with the passage of time. The best quality pods were then carefully separated by specially appointed and skilled labourers and earmarked for export. This led to the development of cardamom sorting and processing in Alleppey, which resulted in naming the most high-quality cardamom produced from the region as Alleppey Green Cardamom. And so was born the legend of Alleppey Green Cardamom. By fate and by design, the Raja had created a unique Green Gold! Or Golden Green as it was called. Like ants to honey, merchants from around the world sailed across the seas in search of this golden green. And they still do today, albeit via more convenient and regulatory trade channels. The rich legacy of Alleppey Green Cardamom continues even today, through the commitment and quality of Emperor Akbar Cardamom.

  2. The Emperor Akbar Story Emperor Akbar Cardamom is the flagship brand of Samex India Pvt. Ltd. Samex India (erstwhile Samex Agency) was started as a family business in 1981 by the Ruparel family. The business traditionally dealing in the export of spices and green cardamom was a part of the mixed basket of the products it exported. Historically, cardamom was sold loose in plastic or jute bags. As a consequence, it would quickly lose its aroma and potency. And, as we all know, cardamom without aroma or flavour is of very little value. Samex knew the gamechanger lay in doing something that would lock in the aroma and flavour for years. That realisation led to the birth of the emperor Akbar brand. The brand was launched in 2008 and initially sold in zip-lock pouches. This helped retain the aroma and flavour to a significant extent, although not entirely. After consultation with the packaging industry experts, they came up with a solution to lock in the volatile cardamom oil found in the cardamom seeds. Emperor Akbar Cardamom introduced the world’s first-ever Aroma-Lock technology for cardamom packaging.

  3. Emperor Akbar Pioneered the Grading of Cardamom Emperor Akbar is an innovative brand. The first to introduce Aroma-Lock packaging, the brand has been the pioneer in the industry in terms of setting grading standards, which have now become an industry standard. Size-wise, the pods are then sealed into Color-coded packaging for easy identification. 1) Purple Grade packs: 8mm & above pods 2) Pink Grade packs: 7.5mm & above pods 3) Green Grade packs: 7mm - 8mm pods 4) Orange Grade packs: 6.5mm - 7.5mm pods 5) Red Grade packs: 6mm - 7mm pods The quality remains world-class across all packs. When you buy Emperor Akbar Cardamom, you are buying the world’s best Alleppey Green Cardamom from the people who know cardamom best.

  4. Certified as the World’s Best Cardamom

  5. Emperor Akbar claim of being the world’s best Alleppey Green Cardamom isn’t just hollow, but one certified by a prestigious GI Tag. Geographical Indication or GI acts as a certification that a product meets certain stringent qualities and standards by virtue of belonging to a specific geographical region. Emperor Akbar is one of only two entities in the entire world conferred with the coveted GI Tag for Alleppey Green Cardamom. The other is the Spices Board of India. Alleppey Green Cardamom is known for its unique qualities like fully matured pods, richer aroma, fruity flavour, greater oil content, uniform green colour and a three-cornered ribbed structure that give it a premium status the world over. ---------------------------------------------- ---------------------------------------------------------------------

  6. CONTACT CONTACT •Samex India Pvt. Ltd. 201, Sabari Samriddhi, V. N. Purav Marg, Chembur, Mumbai - 400 071. India. •Call: +91-22-252 111 25 •Customer Care: +91 96991 96991 •E-mail: birbal@emperorakbar.com

  7. Thank You

More Related