It is a huge mistake to neglect quality in favour of quantity. This presentation explores what quality is and why it is a critical part of your marketing success. Easy access to cheap resources has flooded our information space with low quality marketing content. This is not necessarily a bad thing because it offers you the opportunity to stand out from the noise. People crave quality content. Give it to them.
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[Nice apple] Quality
[Rotten apple with worm] Bad quality
[Wheelbarrow with round wheel] Quality
[Wheelbarrow with triangular wheel] Bad quality
[Expressive person] Quality
[Dull person] Bad quality
(Aware, Intrigue, Engage, Understand, Emotions, Desire, Action.)
Forget quality, let’s go for volume!
An avalanche of information descents …
We’re going to need a good quality shovel to dig him out.
And hey, remember, I love to
be the character guy
for agencies, video companies and
yes … you too.