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1. 12 hugewebdesigntrends for 2018|waytowebs Whatwerethemaintrendsinwebdesignin 2017andwhatwillbethebigtrendsin2018? Attheendoflastyear,weaskedleadingdesignersandstudiomanagerstosharetheir perspectives,perspectivesand predictions. Aswellaswhenweintroducedyouto10majortrendsingraphicdesignfor 2018,thereis noquestionoffollowingthecreative flock:itisabouttakingstockofthe currentsituationof thesector.So,whetheryoufollowthesetrendsornot,it'susefultoknowwhatthey are Bestwebdesigningcompanyinhyderabad 1.Webanimation "Animationcangreatly contributetotheunderstandingofideasand interfaces," said interactivedesignerChrisGannon."Inaworldwhereeveryoneisinahurryand timeis short,animationcanconvey complex ideasinashorttime,whileengagingand informing." BrunoLaVersa,SeniorDigitalDesigneratLightful,agrees."Storytellingandpersonalityare areaswherenewsandold brandsareworkingtograbtheattentionofusers,and entertainmentisstartingtoplayabiggerroleinthisregard,"hesaid."Theanimationshave shownandwillcontinuetoshowthestrengthofthebrandinourdigitalworld,givingthe brandastrongpersonality, makingitlessstatic andmoredynamic,"LaVersasaid. So,whatarewegoing toseemorespecificallyintheanimationin2018?Animatedlogos areanobvioustrendthatgivesa companyagreatopportunitytoimproveitsbrand.

2. However,doingthingsrightisa majorresponsibility."It'savisualrepresentationofsociety inasmallspaceandifit'sagoodlogo,ithasalotofmeaning,"saysGannon. WearealsowitnessingthereturnofGIF- inpartbecausebasicanimated GIFscanberead by almostanything."Itseemsliketheworldisready(andindeedit'sclaiming)ananimation ofeverything,whethercomiccurlsofcatsfalling fromtablesoraddingatouchoffuntothe logoinyourelectronicsignature,"saidLeeFasciani,founderTerritoryProjects. Moreadventurouscolours "Overthepastyear,we'veseenanincreaseintheuseofbrightcolorsondigitalplatforms," said James Bearne,CreativeDirectorofKagool.Agood exampleisthenewDesignStudio brandschemefor the 2016/2017PremierLeagueseason. "A confident departurefromthe previous identity, the eye-catching visual process did not stop at the website oritsapplication, itwasa hit on the fieldwithbillboards, socialmedia andmore." Inventivetypography Inthebattleoftheeyes,typographyisapowerfulweaponanditsuse ontheWebhas expandedthisyear,saysKellyMorr,SeniorDirectorofContentStrategy at99designs. "Typographyispowerfulandthebiggeritis,thebetter.Thus,eventhoughneo-grotesque sansserifstylessuchasHelveticaremaininfashion,designersarediversifyingandturning to thewide variety ofavailable fonts." Shepredictsthat2018willseethereturnofserifsonthescreen,aswellasanincreasing numberofsitescombiningseriffonts andsansseriffonts(perfectlyexecutedonGE)to create adynamicuserexperience. Datastorytelling "2017hasbeenagreatyearfordesign,"saysCraigTaylor,SeniorManager,Data VisualizationDesignatItoWorld."Wehavewitnessedaboominanimatedvisualizations andanincreasedappetitefordatarepresentationina3Dperspective.Butwhatgoodare thesedata,beautifulornot,ifthey arenotdigestibleandfinally usable?" EnterwhatTaylorcallsthenewsstoryteller."Thereisnowahuge focus oneffective storytellingthroughdesign,conveyingoftencomplexinformationinthesimplestandmost engagingwaypossibletoadiverseaudience,"hesays."Designersarecomingoffthe beatentrackwithnew,bespokecreations-themutedpalletsofoldabandonedmodelsin favorofvibrantcolortransitions,combinedwithaminimalistyetboldtypography."Sowhat does2018reserveforinformationdesign?"Greateraccessibilitytonew technologieswill undoubtedlyincreasethenumberofdesignersusinganimationasa meansofstorytelling," saysTaylor.

3. Standardization betweendesigntools In2017,itseemsthatnodayhaspassedwithoutanewapplication,anewtooloranew feature,suchasInVision,AdobeXD,Figma,Axure,Marvel,Vectrandothers.Andthat includesSketch,whoseupdateoftheopenfileformat,Sketch 43,hasreallychangedthe game.(Youcan learn moreaboutthisinthisguide.) "Let'sjustsaythatifyou'restillusingPhotoshopforUIdesign,you'llprobablyhavetolook around,"saysBrunoLaVersa."2017wastheyearofnewdesigntools:Figma,Webflow, InVisionStudio,tonamea few.Theexplosionofdesigntoolshighlightsthefactthatdesign isbecominganessential partofhowbusinessesoperate." FlatDesign2.0 Theflatdesigndoesnotdie,butin2018,itwillcertainlylearntoadapttoremainrelevant, saysMorr."Thisnewdesign,calledflat2.0orsemi-flat,isbasedontheadditionofnuance anddepthtoitsformerasceticidentity.Howdoeshedothat?By indulginginsomedesign taboos:shadesandshadows.Butdonotworry,it'sonly inmoderation." Dropbox'snew brandattheendof2017isatestament tothecontinuedpopularity offlat design Dropbox'snew brandattheendof2017isatestament tothecontinuedpopularity offlat design Since2007,thegradientshaveresultedinimagesofPowerpointcorporatepresentations, Webheaders,anddatedlogos."Butin2018,they areback,evenifthey haveevolved," continuesMorr."Gradientsnowswitchtovibrantcolors,updatedcolorpalettes,and smoother,moresubtle transitions." TheflatdesignhashadanimpactonbrandssuchasInstagram,Stripe andApple'siOS icons,andhasalsoplayedaleadingroleinthehigh-levelrestructuringofcompanieslike DropboxandMastercard. "Thankstoadvancesinthe functionality ofthe webbrowser,wearealsowitnessinga rebirthofshadows,likeshadows,shadowshavebeensetasideforminimalismand2D design,morewithupdatedshadows.,softenedandstylizedintheirwork." Agradientofturquoisetoyellowonabackgroundofhomepage Flatdesigngivesway tosemi-flat design,akaFlat2.0 SheofferstheScalewebsiteasanexample."Theinterfacehasastrictlyminimallayout,but hassoft,oversaturatedgradientsandmakesextensiveuseofshadow-based micro- interactions,"shesays."Notonlyaremanyclickablebuttonsaccentedbylongshadows,but shadowsalsoemphasizemediaandbreakthepage.Depthhelpsdeterminevisual hierarchy andcandirectuserstoinput fieldsandcalltoactiononscreen."

4. Theflatdesignwasaradicalbreakwiththeskeuomorphismandhyperrealityofthe2000s, butthependulumhasrockedtoomuch?"In2018,wewillcontinuetoabest-of-two-worlds situation,"believesMorr,"inwhichanintelligentreintroductionofshadowsandgradients can addboth functionality and beauty." playfulillustration Ahomepagepresentsanillustrationofawomanworking onalaptopoutside Inanetworkofenameledsites,theillustrationhelpsabrandtostandout Wesawalotmoreillustrationsonwebsitesin2017,andthat'snotacoincidence."Brands wanttostandoutandillustrationsareagreatwaytobringpersonalitytoawebsite,"says Morr. "Theyengagevisuallywithouthinderingfunctionalityandsimplicity;Theillustrationscome ininfiniteshapes,sizesandstylesandareadynamicelementtowatch forin2018and beyond.Welearnnottoneglecttheplayfulsideinthenameofasimpleuserexperience." However, this trend is not just about being fancy. "Illustrations can beanextremely practical way of presenting or explaining information. No onewantsa boring website and the custom designsarea human touchthatcangivelifetootherwisedry content. "Themarketissaturatedandcompetitive,andwebdesignhastobalancepersonalitywith functionality,andillustrationsaretheperfectwaytoshowwhoyouare,justlookat funemployed.life." TheevolutionofAI Artificialintelligenceisnolongerasciencefictionsubject.Artificialintelligencehasalready madeitswayintoconsumerwebdesign,thankstotechnologiessuch aschatbots.Indeed, accordingtoeBayproductdesignerElaineLee,youmayalready beusingAIinyourdaily workwithouteven knowingit. Assheexplainsinthispost,whatiscalled"NarrowArtificialIntelligence"(ANI)isalreadyon thejobwithvoiceassistantssuchasGoogle HomeandApple'sSiri.Italsouses recommendationtechnologiesforuserssuchasAmazon,SpotifyandNetflix,aswellas smarthomeappliances,stand-alonecarsand chatbots. AconversationontheTrainBotchatbotonaniPhone Aschatbotsbecomemoreandmoresophisticated,"narrow artificialintelligence"isshifting to "artificialgeneral intelligence" "Whilepeopleare more andmoreusedtointeracting

5. Asymmetricallayout Theresponsivedesignmovementof2010revolutionizedwebdesignandalloweddesigners tocreatesitesthatseamlessly fitdifferentdevices."Thisyear,wehaveseenanincreasein thenumberofdesignsthathaverebelledagainsttheconstraintsofresponsivedesign,for the sake of"creativity,"said Bearne. Spotifylaunchedthistrendin2015anditspopularityhasbeengrowingsince Spotifylaunchedthistrendin2015anditspopularityhasbeengrowingsince "Youcould almosthear thecommentsfromcustomerssaying,"Canhebelessbeefy,"the designersreacted.Thankstonewtechnologies,in2017,thetraditionalrulesofwebdesign were broken. ButBearnesuggeststhatthetrendisapproachedwithcaution."Thedesignsthatpushed thelimitsintermsofasymmetrywerereallyput forwardin2015,"henotes."Thatyear, Spotify usedanasymmetricaldesigntodeliverits"YearinMusic".Shefeltgoodinthis situationandaddedtothecreativityandboldnessofthebrand.Unfortunately,its mostbasic formbegantobecome anormalapproachandmadeitswayontomorewebsites,andnot necessarilyforthe better. "Whatwashighlightedin2017isadesireforconstantdifferentiationandbreakingtherules. Gooddesignersaccepttherules;they love them,theyworkwith them. Butthey alsofind waystopushthemand createnewwaysofpresentingcontent.Ihopethatwillcontinuein 2018." Gettingthe best ofthemobile Theyear2017wasapivotalyearfor themobileWeb,itsuseeventuallyexceedingthatof navigationondesktops.Andthatmeanswebdesignerswillfocusmorethaneveronthe mobile audiencenextyearand beyond. "As2018approaches,Ithinkinnovationswillmakefulluseofthe mobilefeatureswe've neverseenondesktops,"saysMorr."In2018,designerswillcontinuetodevelopclever waystoorganizeinformationinanintelligentandintuitiveway,allowinguserstoexperience moresophisticatedexperiences,withafocusonmicro-interactionsandicongestures. buttons. "Insimpleterms,intuitivelynavigablesitesarebetteratconverting,G-Starhasputthatinto practice verywell." An e-commerce site onamobile phone Themobilewill becomemoreimportantforwebdesignersthan in2018

6. Lopezoffersaconcreteexampleofhowmobile-firstisnotonly anairy principle,butalso somethingthatneedstobeintegratedintothemaindesignprocess.Aswementioned earlier,animationsarenowmoreandmorepresentinwebdesign-"butsometimesit'stoo much.Youmay dotoo muchandrely onthemovementtodefineanexperience. "Designersneedtoconsiderhowmega-animationsandtransitionswilltranslateinto browsersanddeviceslike mobile,wheretherearenoflybystatesandwherecontentneeds to adaptto reducedsizeofthe screen." Checkoutthese10tipsforbetter mobileUXdesigntolearn more. Kineticemails "It'satleasttheyear,intheUK,wherepeopleendedupjust makingtheire-mailsmobile andstartedlookingatwhatwasgoingtofollow,"saysRobPellow,headofdigitaldesignat Adestra. "Infact,evenifsomebrandscome toaskushowtomaketheircampaignsand mobile modelsreactive,theyalmost allaskthequestion:"Whatelsecanwedo?" Aninteractive email fromAdidas KineticemailsimprovethewaybrandslikeAdidascommunicatewiththeircustomers. Thisisthefirstyear,hesays,thatAdestrahasseenregularuseof"kinetic"emails:using CSS3andHTMLtocreateinteractivitywithin anemail.Thistrendstemsfromthefactthat usersaresocomfortablewiththeuserinterfacelanguageofmobileappsandwebsitesthat theyarehappy to seeitelsewhere,including byemail. "Withthesenewopportunities,thefirststepstotreatasingleemailcampaignasajourney initselfhavecome;B& Qofferedusanotherawesomecarouselthatworkedinmoreemail clientsthaneverbefore.Litmusallowedustouseashoppingcartprocessinhisemailat the topandRebel(formerly Rebelmail)isnowsellingthe e-commerceboom BlackFriday.CyberMonday.Andthen?Thisisthetrendthatwill onlygrowoverthenext year,asmoreand more customersexplorethepossibilitiesofferedbyastronge-commerce platform. ChristopherDowson,ownerofDowsonDesignCo,explains,"Weareconsumers bynature, westillneedmorestuff...andtheinternetisfullofstuff,siteslikeDeliverooandJustEatdo nothaveanyrestaurants,butcanbringalmostany foodAmazondoesnotownastore,but we can almostdelivereverythingthenextday,wearejustbeginningtoseethepossibilities ofe-commerceandarenowmovingaway fromthetraditionalbusinessmodeloftheweb storefront."

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