Corporate or Promotional Video: Which Format Suits Your Message Best?

1. Visual Marketing Strategy • Visuals empowers businesses to harness the power of videos and images to convey information in a dynamic and visually appealing way. Get set to craft an exceptional customer experience • www.sinch.com/in/products/sinch-visuals/

2. Corporate or Promotional Video: Which Format Suits Your Message Best? • Choosing between a corporate or promotional video format depends largely on the message a business wants to convey and the goals it aims to achieve within its overall visual marketing strategy. Sinch India helps brands decide and create impactful corporate marketing videos or custom marketing videos tailored for maximum customer engagement and video effectiveness. • Corporate Marketing Video: Building Trust and Brand Identity • Corporate videos focus on portraying a company’s values, culture, vision, and comprehensive overview. They are typically longer, ranging from 2 to 5 minutes, and are designed to establish credibility not just with customers but also with investors, partners, and employees. Formats include company profile videos, testimonials, team introductions, training modules, and event coverage videos that support long-term brand building. The tone tends to be professional and informative, emphasizing consistency and reliability — ideal for businesses looking to foster trust and make a holistic impression. • www.sinch.com/in/products/sinch-visuals/

3. Promotional Video: Driving Immediate Action and Awareness • Promotional videos are shorter, more dynamic, and designed to capture attention quickly. Running between 15 and 60 seconds, these videos highlight specific products, services, offers, or events, using engaging visuals, upbeat music, and persuasive messaging. They are perfect for lead generation, product launches, social media ad campaigns, and driving direct sales. The tone is energetic and focused on quick conversion, making promotional videos effective tools for timely marketing pushes within a broader marketing mix. • Custom Marketing Videos for Tailored Messaging • Custom marketing videos blend elements of both to deliver personalized storytelling aligned with customer segments or campaigns. They leverage data and audience insights to craft messages that resonate deeply, whether emphasizing a brand’s ethos or a product’s unique benefits. These videos support enhanced customer engagement by providing relevant content that nurtures relationships and drives loyalty over time. • www.sinch.com/in/products/sinch-visuals/

4. Choosing the Right Format • The right format depends on: • · Objective: Build brand credibility or generate immediate sales? • · Audience: Internal stakeholders, loyal customers, or new prospects? • · Channel: Website, investor meetings, social media, or events? • Sinch India’s expertise supports brands in selecting and producing the optimal video format that aligns with their narrative, goals, and audience preferences — ultimately creating a well-balanced visual marketing strategy. • By aligning messaging with format, companies can effectively engage their target audiences through compelling corporate marketing videos, vibrant promotional videos, or tailored custom marketing videosthat resonate at every touchpoint. • www.sinch.com/in/products/sinch-visuals/

5. Thank You • About: • Visual marketing strategy: An all-in-one personalized video creation & marketing platform. Create personalized, engaging videos, images & GIFS instantly. Send them as targeted campaigns across all channels – WhatsApp, Email & SMS. • +911206139000 • 5th Floors, Tower-4 Express Trade Tower 2B-36, Sector 132, Noida 201302 • https://sinch.com/in/products/sinch-visuals/