These people specialize in optimizing the website so that it ranks better on search engines. Optimizing the website is a good way to deal with competition from other companies and brands. By increasing the ranking of the website, SEO virtual assistants also increase the number of people visiting the website. This results in a higher rate of sales conversions, which means growth for the small business. Therefore it is quite beneficial to recruit virtual assistants who can tackle these tasks efficiently and help you increase your profits.