Take your business to the next level

1. 12/23/22, 11:17 AM Take your business to the next level Take your business to the next level - Evernote Just imagine what your life could be like if you could see into the future and know exactly how your business would grow. It would be great, but it's not possible. Unless you're reading this from a time machine… In that case, hello, future self! To improve your business, you need clarity on where it's headed and how to get there. In that way, digital marketing will be of great help. It can help you with marketing tactics that will open a whole new world of possibilities. It can also save you from a lot of tiresome work when done right! Why digital marketing? Why should your business focus on digital marketing? The answer to this question is a simple one: every business has a website these days and that means that your potential customer base is an Internet user, as well. In fact, data show that the Internet is currently, and likely will continue to be, the most widely used medium, so it makes sense to have a strategy ready to take advantage of this amazing opportunity. Online shopping has become increasingly popular, as discussed in this article by a digital agency based in Brisbane, so it would be wise to give eCommerce some serious consideration. The truth about digital marketing: It works! Whether youʼre running an e-commerce site or offering services online or offline – digital marketing gives you access to billions of potential customers and increases your chances of making more sales. Digital marketing can help you reach people who would not otherwise know about your product or service because they don't live near your store or office. With digital marketing, you can reach out to millions of people around the world who are looking for what you have to offer. https://www.evernote.com/client/web?login=true#?n=4370fcd7-c88d-3259-60f6-2a9f94a92b14& 1/3

2. 12/23/22, 11:17 AM Should You Invest in Optimisation or Advertisement? How Social Media's Organic and Paid Efforts Stack Up Take your business to the next level - Evernote Ever look at your competition's social media accounts and see that they have more Facebook likes than you, more tweets than you, or whatever the case may be? Everyone's doing well on social media lately. What used to be a place for businesses to connect with customers has grown into advertising hotbeds for brands and businesses of all sizes—and even smaller start-ups. It makes no difference if you run a hotel, practise medicine, promote tourism, or run some other kind of business. Marketing and search engine optimisation (SEO) is fundamental to the success of any business. Real estate branding developments are yet another sector that can benefit from the use of digital marketing strategies. In fact, it's a major reason why the real estate market is booming right now. Businesses in the real estate industry can reach customers all over the world via digital channels like websites, social media, and email marketing. You've heard the buzzwords – SEO, PPC, and Social Media. But what is the best way to market your business online? Should you invest in optimisation or advertisement? How do social media's organic and paid efforts stack up? And how can you make sure you get the most out of each platform? The optimisation is the process of improving your website to make it more search engine friendly. This involves optimising your on-site elements, like website copy and metadata, and off-site elements, like links and social signals. Advertising is the process of promoting your business's products or services through paid advertisements. The most common forms of advertising are Google AdWords and Facebook Ads. Other forms include display ads, banner ads, and email marketing. Make sure your website is optimised. If you want to be taken seriously as a business, your website is the first place people will go to find out more about you. It's where they'll look to see if they can trust you with their money, time, and personal details. A well-designed and optimised website can help build trust and credibility in your business, as well as increase sales. It's also an important tool for building relationships with potential customers and clients. You don't have to have an expensive website to make a good first impression on customers either — some of the best websites out there are free or very cheap to maintain. What makes a good website? A good website is one that accomplishes the user's goal. That's it. That's all there is to it. Sites should be explored and utilised. They aren't works of art, but rather practical implements. And if they don't work, it's a waste of time and money. A website's goal is to facilitate some action on the part of the visitor, such as making a purchase, subscribing to a service, or just gathering more information about the business. So, if you want people to use your site, make it easy for them to do what they came for. https://www.evernote.com/client/web?login=true#?n=4370fcd7-c88d-3259-60f6-2a9f94a92b14& 2/3

3. 12/23/22, 11:17 AM Take your business to the next level - Evernote Streamlining the process by which they locate the desired information (user experience) Assuring that anyone can quickly and easily locate any relevant data (information architecture) Websites designed by professionals should be functional, attractive, filled with unique content, and easy to navigate. However, they should also take care to optimise their websites thoroughly. Iʼm talking about Brisbane web designers. Nobody will want to do business with you if your website is difficult to navigate, loads slowly, or is otherwise unappealing. A good website should load quickly, be simple to use, and look nice. After 10 seconds of searching in vain, most visitors will leave your site in search of one that does. It's also important that customers can access your site easily from their mobile devices so they can shop even when they're on the go. To sum up… No matter the size or nature of the company, marketing is essential to its success. You can increase your company's exposure and appeal to customers if you employ the right strategies. Small businesses might find it particularly important to get a head start in marketing, as they no longer need to worry about getting lost in the sea of competitors. In the digital age, bringing your company into the limelight is easier than ever, but can also be tricky if not done properly. You can expand your customer base, find untapped markets, and https://www.evernote.com/client/web?login=true#?n=4370fcd7-c88d-3259-60f6-2a9f94a92b14& 3/3