How Do Your Design and Branding Affect Your Sales

1. 12/15/22, 10:57 AM How Do Your Design and Branding Affect Your Sales? - Evernote How Do Your Design and Branding A?ect Your Sales? Humans are a visual species, so it's no surprise that our brains are wired to process information through sight. This is why we respond so strongly to colour and other forms of design. However, there's more to it than just being able to identify certain colours or shapes; research shows that people make judgments within milliseconds of seeing something. In fact, people will look at logo designs and accurately estimate how much a company charges for its services. This is an indication of how big an influence the colour of your website or logo can have on your brand image! Design agencies from Brisbane take up branding and design to a new level helping and driving more sales to the business, and scaling up their return on investment. It will also help them gain more visibility and recognition with their audiences. The subtle nuances of design greatly affect our behaviour, even without us being consciously aware of them. The subtle nuances of design greatly affect our behaviour, even without us being consciously aware of them. Think about how you feel when you walk into a retail store and see the logo on display. Itʼs probably one of the first things that catch your attention—and it can make or break a brand if done poorly. If this were all there was to it, we would simply be influenced by branding decisions made by others—a phenomenon known as “popularity bias” (also called bandwagon effects). But what if there were more going on here? What if there was something else at play? https://www.evernote.com/client/web?login=true#?n=27cac8d8-c9b5-da8e-9219-98d537ba2817& 1/3

2. 12/15/22, 10:57 AM How Do Your Design and Branding Affect Your Sales? - Evernote Research shows that people make judgments within milliseconds of seeing something. Research shows that people make judgments within milliseconds of seeing something. Creative agencies in Brisbane do this because they are constantly making decisions based on the information they have at their disposal, which is limited and often incomplete. People are more visual these days making this strategy more helpful if you want to upscale your business and gain more audiences. We don't have time to think about what we're seeing, so we just make a judgement based on our feelings and emotions—just like in any other situation where there are two sides to an argument (or perhaps even just one side). People will look at logo designs and accurately estimate how much a company charges for its services. Your logo is a form of communication that can influence people's perception of your company. The right logo design can make people feel good or bad, but it's important to remember that all logos are designed to communicate a message. People will look at logo designs and accurately estimate how much a company charges for its services. If you want to increase sales, use this information—and don't forget about the power of colour! This is an indication of how big an influence the colour of your website or logo can have on your brand image. Web design agencies donʼt just consider the appearance of the website but also consider the logo that should be surely remembered by the users who visit their website. The logo is the visual image of the brand. This is an indication of how big an influence the colour of your website or logo can have on your brand image. The colour of a website or logo is one of the most important factors in how consumers perceive your business. It's also an indicator of how much trust people have for you. A study from Harvard Business School found that: "Colour affects branding more than any other element." This means that when customers see a companyʼs logo, they are able to make assumptions about what kind of company it is and whether or not they want to do business with them based on their choice of the colour scheme alone! Colour affects 80% of brand recognition so it's important to choose colours that are in line with your brand and appeal to your target audience. Colour affects 80% of brand recognition so it's important to choose colours that are in line with your brand and appeal to your target audience. Colour is a powerful tool and can be used to create a desired emotional response. The most effective way is by using colour psychology, which has been proven to increase sales by 20%. In this article, we'll cover how https://www.evernote.com/client/web?login=true#?n=27cac8d8-c9b5-da8e-9219-98d537ba2817& 2/3

3. 12/15/22, 10:57 AM y colour affects people differently depending on their personality type (like introverts vs extroverts), what emotions they're most likely to experience when looking at something new or old, what colours make us feel happy/sad/confident etc. How Do Your Design and Branding Affect Your Sales? - Evernote p g p y gy, y , Great design influences our decisions, even when we're unaware of its effects. The colour of your brand is a powerful tool that can influence people's decisions, even when they're unaware of its effects. A study by Color Research International revealed that 80% of brand recognition is based on colour alone. This means that a well-designed website will help you stand out from competitors and increase your conversion rates. It also means that customers may be more likely to trust a company with a good colour scheme than one without one—which could mean better sales for you! https://www.evernote.com/client/web?login=true#?n=27cac8d8-c9b5-da8e-9219-98d537ba2817& 3/3