Digital Agency; Do I need one for my business

1. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance Digital Agency; Do I need one for my business? Abhay Khanna Save Permalink Digital Agency; Do I need one for my business? Do I require the services of a creative agency, a digital marketing agency or both? Decades before the internet, the advertising industry relied on creative firms for years, delivering artwork, brand colours, and other creative endeavours to meet business-related demands. The design of each ad, be it a powerful logo, imaginative colour scheme, or eye-catching title, influences your firm’s financial performance. In recent times, creative firms and digital agencies have become direct competitors. Digital marketing has become one of the most in-demand industries vis-a-vis https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 1/7

2. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance the explosive growth of online advertising. But what distinguishes their services from those of creative agencies? And whose services should my company seek? Creative Firms The design facets of your company and its brand are the focus of creative advertising companies, commonly referred to as brand agencies. Their task is to assist in developing the visual narrative for your brand while making sure that it is relatable, distinctive, and original to your target market. Designing logos, letterheads, business cards, graphic design (for social media postings, billboards, and display advertising), and copywriting are among the standard services provided by creative agencies. In essence, they can assist you with any form of creative planning and promotional activity. Even though various creative agencies focus more on some elements over others, they often offer: STRATEGY SERVICES ADVERTISING STRATEGY BRAND STRATEGY CONTENT STRATEGY MARKETING STRATEGY SOCIAL MEDIA STRATEGY MEASUREMENT AND ANALYSIS CONTENT CREATION (AKA “CREATIVE”) ANNUAL REPORTS CASE STUDIES BLOGS AND ARTICLES BRANDING COPYWRITING COPYEDITING CONTENT PLANNING AND PUBLISHING DATA VISUALIZATION EBOOKS https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 2/7

3. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance EXPLAINER VIDEOS GRAPHIC DESIGN INFOGRAPHICS INTERACTIVES ANIMATED VIDEO MOTION GRAPHICS PRESENTATIONS WHITE PAPERS VIDEO MOTION GRAPHICS (OR ANIMATED VIDEO) MICROCONTENT PHOTOGRAPHY WEB DESIGN AND DEVELOPMENT COMMUNICATIONS SERVICES MEDIA BUYS PAID PLACEMENT SPONSORED CONTENT INFLUENCER MARKETING PR A creative agency is a group of professionals who can assist with your brand’s development and growth. Typically, the following professionals make up an agency: ART DIRECTOR CREATIVE DIRECTOR BRAND AND CONTENT STRATEGISTS ACCOUNT DIRECTORS/MANAGERS PRODUCERS WRITERS AND EDITORS VIDEOGRAPHERS WEB DESIGNERS AND DEVELOPERS GRAPHIC DESIGNERS CONTENT DISTRIBUTION SPECIALISTS https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 3/7

4. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance Depending on their organisational structure, some creative companies collaborate with knowledgeable partners not limited to video production houses. The Benefits of a Creative Agency for Your Brand New perspective: It's easy to lose sight of the bigger picture when immersed in your brand 24/7. A creative agency offers alternative views, director enhancing your brand strategy to achieve your business ambitions. EXPERT PERFORMANCE: A creative agency is a group of gifted professionals (developers, designers, copywriters, data visualisation specialists etc.) who can develop and execute your marketing plans. They have the pre-requisite knowledge and expert ability to create data, verbal and visual content. Accordingly, they are highly knowledgeable about best practices and how to enhance the user experience and maximise the potential of the content you produce. Expert advice says you should work alongside a creative agency with a solid track record. In short, always look for case studies during the search process (and run the other direction if you can’t find any). Insider information: You may be an expert on your brand, but how well- versed are you in the business? Your competitors? The trends in your industry? A creative agency collaborates with a variety of clients from various sectors. They have expert knowledge of what works, what doesn't, and the unexpected factors that may strongly influence business outcomes. We recommend you consult this Brisbane-based digital agency that we’ve had experience working with. Networks of connections and creators: The inability of your brand to perform the necessary tasks due to a lack of expertise, time, or resources is one of the most frequent justifications for hiring outside assistance. An agency has a well-established network of talented https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 4/7

5. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance artists and well-rounded professionals. Alternatively, they can provide a reliable expert referral, whether you’re searching for a production company to film your newest video or a developer to code an full service digital agency in Brisbane. (This is especially useful if you're seeking niche services that are hard to find.) Rapid production: Because they lack the necessary infrastructure, many businesses find it difficult to implement their strategies. Starting a content business is particularly challenging if you are new to content marketing. However, an agency is a highly developed machine that can quickly and effectively generate a wide range of content, avoiding the wordpress website design obstacles, errors, or traps that hinder your brand’s growth. A successful content marketing business relies on high-quality content that is updated frequently. Many brands find it challenging to meet both these requirements. Furthermore, a creative firm can generate enormous volumes of high-quality content because they are vested in performing at its highest level, even defending ideas they believe to be better. For example, Microsoft had asked us to develop an infographic to promote the relaunch of Internet Explorer. Instead, we argued in favour of a video campaign. Forty-five million views later, their relaunch had struck viral gold. Which one do I require? In an ideal world, both organisations should collaborate. A digital marketing agency’s objective is to spread its client’s message to as many people in the target demographic as is practical. In contrast, a creative agency is concerned with how the message is delivered. It should be visually enticing whilst providing industry knowledge. Most digital agencies employ a handful of designers, offering you a comprehensive suite of services in one convenient package. You should indeed spend your money wisely by working with a digital agency. However, when it comes to your marketing strategy, seeking https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 5/7

6. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance the assistance of creative and digital marketing agencies is crucial. An efficient marketing plan will increase the impact of your advertising, and an advertising agency may further refine your branding. Abhay Khanna Edit Project https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 6/7

7. 11/9/22, 11:57 AM Digital Agency; Do I need one for my business? on Behance What are your thoughts on this project? Post a Comment OWNER Abhay Khanna Australia Digital Agency; Do I need one for my business? 0 3 0 ? @ > Published: September 22nd 2022 CREATIVE FIELDS Advertising Web Design Branding brisbane design agency brisbane digital agency © All Rights Reserved https://www.behance.net/gallery/153231727/Digital-Agency-Do-I-need-one-for-my-business 7/7