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12 Reasons On Why You Have Low Website Traffic

Website traffic is crucial for any company with an online presence; it increases your chances of building relationships, spreading awareness for your brand, and ultimately making sales. Thus, a rapid decline in search engine traffic would culminate in income and business losses. Hiring a digital agency in Brisbane can help mitigate that risk. <br><br>There are several reasons that can cause a sharp decline in website traffic such as technical problems, recent website changes, Google algorithm updates and subpar optimisation.

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12 Reasons On Why You Have Low Website Traffic

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  1. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance 12 Reasons On Why You Have Low Website Traffic Abhay Khanna Website traffic is crucial for any company with an online presence; it increases your chances of building relationships, spreading awareness for your brand, and ultimately making sales. Thus, a rapid decline in search engine traffic would culminate in income and business losses. Hiring a digital agency in Brisbane can help mitigate that risk. There are several reasons that can cause a sharp decline in website traffic such as technical problems, recent website changes, Google algorithm updates that branding and digital agency monitor and subpar optimisation. Reasons for the Decline in Website Traffic https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 1/8

  2. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance 1. Out-of-date facts When did you last update the content on your website, or has there ever been an update? A sharp dip in website traffic should be unsurprising if your answer is a resounding no. Everyone enjoys learning new things! Both people and algorithms rank your website based on the search results based on the quality and timeliness of the information you offer. 2. Bad UX (user experience) A successful website exists with the user in mind. Ask yourself this question: why is Google profitable? Because their search engine prioritises the user experience. The business will turn a profit if customers enjoy using their product/service. Hence, business owners should make their websites user-friendly per UX (user experience) best practices. 3. No optimisation for mobile Since more and more people are using smartphones, tablets, and other devices to browse the web, all respectable businesses have long since optimised their websites for these devices. With the mass proliferation of portable smart devices, all respectable businesses have optimised their websites for these mediums. Even if a website looks spectacular on a computer, it might not render the same way on a smart device. Users might be required to scroll more, struggle to navigate the site or locate any relevant information. A website poorly optimised for smart devices is a visitor that abandons it for good. 4. There are no SEO efforts (SEO) Effective search engine optimisation is an art, less so a science, that requires both objective training and tacit know-how; it’s not just about implementing the appropriate keywords. There are numerous components to boosting your website’s ranking. A simple fix to bolster your SEO ranking is to promote your website off- page on social media. However, there are far too many moving parts to https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 2/8

  3. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance be learned within a short period (technical SEO, on-page SEO, off-page SEO etc.). We highly recommend that you defer to SEO experts for an all-encompassing SEO review. 5. Weird URLs A website suffers when its URL has far too many characters. Considering individuals are primarily interested in the site, it might not be relevant or essential to them. However, opening needlessly long addresses may slow down their load times. In some cases, users may even need to restart their browsers. 6. Defective links The Web Design Agency can spot "Error 404: Page Not Found." which is an unexpected problem that no one wants to see. Every link should direct users to the corresponding pages they represent. In the event of an error, there would be a mass exodus of visitors migrating to your competitors. Worse yet, Google ranks websites with defective links rank far lower than functioning ones. Always perform site-wide SEO checks, identifying faulty linkages that need fixing in the back-end. 7. Disregarding data The analysis of user statistics is an essential practice. Google Analytics console automatically determines on-page traffic and the effective loading times of each webpage. Using this information, you may improve the site by fixing issues or coming up with a complete website overhaul that addresses site-wide concerns. 8. Tracking Code A modification or problem with the site's tracking code is one of the most frequently ignored reasons for traffic reductions (assuming someone is relying on software consoles such as Google Analytics). Changes to the website's code or analytics plug-ins can frequently lead to issues with the tracking code and further inconsistencies in analytics data. Always review the tracking code carefully before devoting more time to other areas. https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 3/8

  4. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance 9. The Low Hanging Fruit Are Easy Technical Problems with Ecommerce Web Development We recommend using straightforward, freely accessible tools such as Alexa, Moz, YSlow, Google Analytics, Google Webmaster Tools and Google's Mobile-Friendly Test to uncover deeply-rooted, technical issues. First, fix the easy problems: Long loading times and missing or improper on-page SEO (search engine optimisation) elements are examples of 404 errors. Soon after, start chipping away at the technical obstacles (performance improvement, A/B testing, user experience (UX), heat mapping, etc.). 10. Architecture for Information Is the client's website logically organised? How successful is their internal linking scheme? Are they producing a large number of orphaned pages merely for blogging’s sake? Have recent design modifications considerably raised bounce rates and the number of users returning to the search results? 11. Overloaded servers One of the first things to be investigated when a website goes dark should be the web servers that host them. In most cases, they couldn’t handle the sudden surplus of website traffic and user demand. Hence, optimising your website for potential traffic surges and spikes in user activity to avoid web-server failures is highly crucial. 12. Search Console by Google used by Web Development agency Using Google Search Console is similar to peering under your car's hood. When your car’s engine is performing poorly, you examine the vehicle’s engine to find the damage that’s sabotaging its operations. The same goes for your website. You can use Google Search Console to pinpoint any malicious or fraudulent activity (website hacking etc.) or spikes in traffic trends that are beneficial or detrimental to your https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 4/8

  5. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance business. Moreover, you can identify any HTML flaws and trends affecting your website’s visitor traffic. Wrapping up It's not only the top-performing websites such as Forbes, Authority Nutrition, and TechCrunch that need to drive daily traffic. Yes, it can be a challenging and daunting task. However, if you work hard enough, you’ll be more than ready to tackle this challenge. The first step is learning, and remember: practice makes perfect. Take note of the excellent advice discussed above and visit the websites I've listed. I'm confident they will be highly effective for your business. But no man is an island. Having expert assistance at your beck and call would prove to be an invaluable asset in boosting your website's traffic. Therefore, we strongly urge readers to contact the full-service digital agency based in Brisbane that has kindly provided us with the educational information explored in this article. Abhay Khanna Edit Project https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 5/8

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  7. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance What are your thoughts on this project? Post a Comment OWNER Abhay Khanna Australia 12 Reasons On Why You Have Low Website Traffic 0 8 0 ? @ > Published: October 4th 2022 CREATIVE FIELDS Web Design Advertising brisbane design agency brisbane digital agency creative agency brisbane design agency brisbane © All Rights Reserved https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 7/8

  8. 11/10/22, 2:19 PM 12 Reasons On Why You Have Low Website Traffic on Behance https://www.behance.net/gallery/154069785/12-Reasons-On-Why-You-Have-Low-Website-Traffic 8/8

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