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How Social Media Builds Inbound Links and Higher Search Rankings

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how social media builds inbound links and higher search rankings

How Social Media Builds Inbound Links and Higher Search Rankings

Presented by:

Arnie Kuenn, President

Vertical Measures

my background
My Background
  • Internet marketer for about 12 years
  • Formed Vertical Measures about 4 years ago
  • Primarily an internet marketing company, however everything is geared around link building & SEO
  • We have 75+ clients
  • About 25% of our business is outsourcing from SEO & Web Development Agencies
search marketing is critical
Search Marketing Is Critical
  • When someone types a keyword into the search box, there are only two possible outcomes:
    • They will find you.
    • They will find your competitor.
two search marketing truths
Two Search Marketing “Truths”
  • Organic search traffic can be so valuable, it can sustain an entire business.
  • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
what is seo in 2009
What is SEO in 2009?
  • Search Engines are getting better & better every year at eliminating spam techniques.
  • They update the algorithms almost every week.

Google: Made 160 changes in Q1 of 2009

  • Quality backlinks became much more important this year, weak backlinks became almost worthless
  • Social Media “signals” are now a real factor
why invest in higher rankings
Why Invest In Higher Rankings?
  • 60% of listings in the #1 position will get a click!
  • Natural search results receive 250% more clicks than paid search
  • Natural search converts 30% better than paid search
  • Clicks are Free!!!
how does it work
How Does it Work?

Magic 3 step formula:

  • Create Good, Unique Content
  • Optimization each page you want to rank
  • Get Quality Inbound Links

Bot or Spider

search engine results page serp
Search Engine Results Page (SERP)

Indented Listing

Local Listing

the biggest factor is inbound links
The Biggest Factor is Inbound Links
  • The best links:
    • From trusted sites
    • Have proper anchor text
    • Have varied anchor text
    • Are from many different domains
  • I am not too worried about:
    • Reciprocal
    • PageRank
use social media to get links and rankings
Use Social Media to Get Links (and Rankings)
  • Blogs! (create content you can promote, RSS feed, links to others)
  • Facebook (your profile & fan page)
  • Twitter (your profile, tweets & retweets)
  • Linked In (your profile & business page)
  • Flickr (links from photo descriptions)
  • Other Social Profiles: MySpace,Naymz, FastPitch, Google, Spoke, Plaxo, etc.
  • Other Social Media Sites: StumbleUpon, Redditt, Digg, Propeller, etc.
facebook page
Facebook Page
  • Not a lot of direct link benefit, but great from a “signals” standpoint.
  • Build fans and communicate with them. The links will come.
twitter profile
Twitter Profile
  • Direct link (no follow). Great from a “signals” standpoint.
  • Build followers and communicate with them. The links will come.
linkedin profile
LinkedIn Profile
  • Direct text links (Do follow!). Change the text.
  • Build connections and update your profile. The links will come.
flickr pages
Flickr Pages
  • Direct links (no follow). Great from a “signals” standpoint.
  • Others might grab your photos and…. the links will come.
others key sites
Others key sites…
  • StumbleUpon
  • Digg
  • Redditt
  • Propeller
  • Yahoo Buzz
  • Delicious
  • Niche sites (ex. Sphinn)
  • Signals & Secondary Links!!
why social media
Why Social Media?
  • 12% of our visitors come from social sites (~500 per month and growing)
  • More than double what we get from PPC
  • Helps with organic rankings & branding
  • Keeps the search engines coming back
why a corporate blog
Why a Corporate Blog?
  • The original social media
  • 24% of our page views come from our blog posts (~2,000 per month)
  • We make 2 new posts per week
  • Gives us a vehicle to post new link worthy content
  • Keeps the search engines coming back
it starts with good content
It Starts With Good Content!
  • Build pages around your keywords
  • Add real value to the web visitor
    • Unique
    • Informative
    • Entertaining
  • Good for Social Media?
    • Is it “Link Worthy”?
    • Can you promote it?
create content promote it
Create Content & Promote It
  • Some ideas:
    • Lists
    • Videos
    • Case Studies
    • Comparisons
    • Satire & Parody
    • Interviews
    • Polls & Surveys
    • Contests (detailed example, next)
    • Promote it using social media!!!
small companies can run contests
Small Companies Can Run Contests!
  • Bridal Contest
  • Answer 3 questions:
    • Your engagement story
    • Your wedding day theme plan
    • What is special about your wedding that you shall win this free sponsorship?
  • Facebook Ad
  • Increased followers on Twitter through regular tweets
big companies too
Big Companies Too!
  • Major hotel chain has us working 6 different promotions
    • Attend a Motor Sports event, get a discount
    • Visit Disney, get a discount
    • Attend LPGA event, get a discount
    • Go to a Little League Baseball game, get a discount
    • Multi-night stay, get Double Rewards
    • Multi-night stay, get $50 Gift Card
even link building companies
Even Link Building Companies!
  • Vertical Measures’ contest
  • Boost Your Juice
    • $5,000 Grand Prize and $1,000 for 2nd Place
    • Submit video or essay
    • 2 week duration
    • Recruited a panel of judges (who helped promote it)
    • Offered “socialize prizes” (Rebecca Lieb)
our contest results
Our Contest Results
  • Over 700 references on Google for “boost your juice” AND “vertical measures”
  • Own all 10 results on the 1st page of Google for “boost your juice” (branding)
  • Over 600 visitors to just the contest page
  • Contest page became a PR3 in 30 days
  • Links from more than 30 different sites
  • Dozens of new leads for link building services
thank you
Thank You!

My Contact Info:

Arnie Kuenn