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seo link building for 2010

Presented by Arnie Kuenn

SEO & Link Building for 2010

a few quick questions know your audience
A Few Quick Questions(Know your audience)
  • How many of you do NOT consider SEO or link building one of your primary functions?
  • How many of you think link building sucks?
  • How many of you are hoping to learn some easy, fast, inexpensive ways to get trusted links?
my background know your presenter
My Background(Know your presenter)
  • Have been an Internet Marketer for about 12 years
  • Formed Vertical Measures about 4 years ago
  • Primarily an SEO link building company however everything is geared around Internet marketing
  • We have 70+ clients
  • About 25% of our business is outsourcing from SEO & Web Development Agencies
seo is critical
SEO is Critical
  • When someone types a keyword into the search box, there are only two possible outcomes:
    • They will find you.
    • They will find your competitor.
search marketing reality
Search Marketing Reality
  • Organic search traffic can be so valuable, it can sustain an entire business.
  • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
what happened in 2009
What Happened in 2009?
  • Search Engines got even better at eliminating spam techniques.
  • They update the algorithms almost every week.

Google: Made 160 changes in Q1 of 2009

  • Quality backlinks became much more important this year, weak backlinks became almost worthless
  • Social Media “signals” are now a real factor for 2010
why invest in higher rankings
Why Invest In Higher Rankings?
  • 60% of listings in the #1 position will get a click!
  • Natural search results receive many more clicks than paid search
  • Natural search converts 30% better than paid search
  • Clicks are Free!!!
how does it work
How Does it Work?

What to Expect in 2010:

  • Create Engaging, Unique Content
  • Optimization Each Page You Want To Rank
  • Get Trusted Inbound Links

Bot or Spider

1 create good content
#1 Create Good Content
  • Build pages around your keywords
  • Add real value to the web visitor
    • Unique
    • Informative
    • Entertaining
  • Who do you link to?
    • Good neighbors
    • It’s your reputation
2 proper on page optimization in order of importance for 2010
#2 Proper On-Page Optimization(in order of importance for 2010)
  • Links - internal & external
  • Freshness of content & keyword usage
  • Title tag
  • Image Alt text
  • H1 tag
  • Description meta tag
  • URL structure

Anatomy of a Page

#3 Title tag

#1 Link from Home page

#5 H1 tag

#6 bold

#4 Alt text

#2 Content

what not to do
What NOT to do
  • Try to fool the search engines
  • Keyword stuffing
  • More links than text
  • Any content that is not of value to your visitor
search engine results page serp
Search Engine Results Page (SERP)

Indented Listing

Local Listing

3 biggest factor is inbound links
#3 Biggest Factor is Inbound Links
  • The best links:
    • From trusted sites
    • Have proper anchor text
    • Have varied anchor text
    • Are from many different domains
  • We are not too worried about:
    • Reciprocal
    • PageRank
what are bad links
What are Bad Links?
  • Link farms
  • Links pages
  • Multiple links to same site on same page
  • Non-relevant or spammy footer links
  • From same pages that have PPC – porn, pills and casinos
  • Side bar links do not carry much weight
how do you get links
How Do You Get Links?
  • Internal links (from content)
  • Friends & family
  • Associations
  • Social Profiles
  • Clients & Suppliers
  • Directories (but not thousands of free ones)
  • Articles (focus on good article placement)
  • Blogs (guest posts or your own blog)
  • Send emails to webmasters asking for a link
  • Social Media (whole other session)
remember it starts with good content
Remember - It Starts With Good Content!
  • Good for Social Media?
    • Is it “Link Worthy”?
    • Can you promote it?
  • Some ideas:
    • Lists
    • Videos
    • Case Studies
    • Comparisons
    • Satire & Parody
    • Interviews
    • Polls & Surveys
    • Contests (detailed example, next)
    • Promote it using social media!!!
example contests promotions
Example: Contests & Promotions
  • What makes a good contest?
    • A great offer or prize, valuable to the people you want to attract
      • Why should they put in the effort to have a chance to win?
      • Can you obtain sponsors to help you out?
    • Proper time frame, enough time to enter but not so long they lose interest
      • 3 days may be too short and in 30 days they may forget about you
    • Create a buzz, who will help you promote it and how?
      • Your panel of judges, press releases, LinkedIn, Twitter, Facebook, etc. Offer prizes to those who help you promote it.
small companies can run contests
Small Companies Can Run Contests!
  • Bridal Contest
  • Answer 3 questions:
    • Your engagement story
    • Your wedding day theme plan
    • What is special about your wedding that you shall win this free sponsorship?
  • Facebook Ad
  • Increased followers on Twitter through regular tweets
big companies too
Big Companies Too!
  • Major hotel chain has us working 6 different promotions
    • Attend a Motor Sports event, get a discount
    • Visit Disney, get a discount
    • Attend LPGA event, get a discount
    • Go to a Little League Baseball game, get a discount
    • Multi-night stay, get Double Rewards
    • Multi-night stay, get $50 Gift Card
even link building companies
Even Link Building Companies!
  • Vertical Measures’ contest
  • Boost Your Juice
    • $5,000 Grand Prize and $1,000 for 2nd Place
    • Submit video or essay
    • 2 week duration
    • Recruited a panel of judges (who help promote it)
    • Offered “socialize prizes” (Rebecca Lieb)
our contest results
Our Contest Results
  • Over 700 references on Google for “boost your juice” AND “vertical measures”
  • Own all 10 results on the 1st page of Google for “boost your juice” (branding)
  • Over 1200 visitors to just the contest page
  • Contest page became a PR3 in 30 days
  • Links from more than 50 different sites
  • Dozens of new leads for link building services
your clients suppliers the twist here is how you approach them
Your Clients & Suppliers(the twist here is how you approach them)
  • Ask your clients & suppliers for links!
    • Offer company shirts, gift cards, discounts, etc. or even a good old fashion reciprocal link
    • Send letters → via the US mail!!
    • Include an offer or request in your invoices
    • Use the phone! Set aside some time for a telemarketing campaign
    • Also: your local & national associations
      • Become a sponsor or make a donation, just make an offer
why a corporate blog
Why a Corporate Blog?
  • The original social media
  • 24% of our page views come from our blog posts (~2,000 per month)
  • We make 2 new posts per week
  • Gives us a vehicle to post new link worthy content
  • Keeps the search engines coming back
seo video tutorials
SEO Video Tutorials
  • If you would like free access to several very good SEO Video Tutorials, email Patty Adams at or hand her your business card, just write SEO Video Tutorials on the back.
thank you
Thank You!

Our Contact Info:

Contact Patty Adams

602-314-3467 (direct)