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Video has become the most engaging type of content circulated on the internet. According to studies, viewers retain about 95% of the message that they see on video. Videos tend to leave a lasting impression, are memorable, and have a high conversion rate.<br>
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August 2021 IN-STREAM VIDEO ADS
Video has become the most engaging type of content circulated on the internet. According to studies, viewers retain about 95% of the message that they see on video. Videos tend to leave a lasting impression, are memorable, and have a high conversion rate. The younger generation of consumers prefers to watch an explanatory guide than reading about the product on a website. Following the tender, the marketers are also pooling all their advertising budgets into video advertising. Vdo.ai helps you make your brand tell a story more efficiently. Read Vdo.ai Reviews to know how we made several brands visible and increased their engagement with the help of reinvented video strategies. Source: Dewarticles
What Are In-stream Video Ads? These video ads are shown before, during, or after the streaming content, music clip, or any long-format video content. These ads are allowed to pop up in between the video streaming, can have additional call to action buttons and downloadable content. While some users complain about the interruption in their viewing, many have now accepted them as the tv ad version of online streaming. Source: Dewarticles
LINEAR VIDEO ADS NON-LINEAR VIDEO ADS Types of In-Stream Video Ads Also known as “overlay ads”, these ads are run without interrupting the streaming video content. These take up a smaller part of the entire screen and always have a call-to-action button to carry the user away to their main website or store. The most used format, this ad format is similar to the TVCs, the ads cut into the mainstreaming content, stitched in between, and plays at length. Source: Dewarticles
COMPANION VIDEO ADS These Ads usually accompany linear or non-linear ads; their main motto is to increase brand awareness and visibility. They appear alongside the streaming video in the form of rich media, text, and images. Source: Dewarticles