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DIGITAL ADVERTISING – BEING AT THE RIGHT PLACE, AT THE RIGHT TIME

Advertising today is not just limited to creating captivating jingles or concepts but it has become more about being at the right place, at the right time.

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DIGITAL ADVERTISING – BEING AT THE RIGHT PLACE, AT THE RIGHT TIME

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  1. DIGITAL ADVERTISING – BEING AT THE RIGHTPLACE,AT THERIGHTTIME VDO.AI Source

  2. Advertisingtodayisnotjustlimitedtocreating captivating jingles or concepts but it has become moreaboutbeingattherightplace,attherighttime. Without an iota of doubt, it can be asserted that the internetisthebestplacetobe,foranyadvertiser.Itis a rat race, as perfectly quoted by leadership Guru, Bob Hooey, "If you are not taking care of your customer,yourcompetitorwill".Thustheneedofthe hour is evolving and employing innovative ways to reachouttotheconsumers,wherevertheymightbe. Herewewilltalkabouttwoofsuchonlinemethodsof advertisingwhichare: WHYGOING DIGITAL IS THE NEW NORMAL? Source

  3. NativeAdvertising Tomakethebestuseofatechnique,onehastoacquirethoroughknowledgeaboutthe ideathatisbehinditsdevelopment.Onecanthenmodifythattoolaccordingtoone's needs.NativeAdvertisingisaformofonlineadvertisingthatcanhelpaproductcross leapsandboundsandcomeundertheradarofthepotentialcustomer. Asthenamesuggeststhisformofadvertisingaimsto: Camouflageitselfinthecontentauserisalreadyexploringthroughtheinternet. In other words, this technique complements and blends with the parent data Thus,theuserdoesnotviewitasaproductpromotionbutconsidersittobean indispensablepartofthepagehe/sheisexploring. Source

  4. NativeAdvertisingisaformof paidcontent,whichincludes: VIDEOS ARTICLES SOCIALMEDIAPOSTS MUSIC PHOTOS For instance, a curious girl of marriageable age while exploring articles on the 'various facts about wedding rings, comes across a video of an upcoming jewellery brand with out-of-the-box designs, now the girl in question will probably remember the video and decidetomakeapurchasewhenshefinallydecidestogetmarried,orinfact,spreadthe wordaboutthatbrandtoherfriends. Source

  5. Programmatic Advertising Next is Programmatic Advertising. This type of advertising is also a paid method for reaching the customer through an online platform. It is more traditionalinapproach.Thesecanincludetheadswhich we typically see before streaming a video on the internet. The catch is the fact that this involves automated real time selling and buying of products online, resulting in the development of an efficient businesssetup. Source

  6. WHATSETSAPARTTHE TWOMETHODS Both Native Advertising and Programmatic Advertising are online tools used by VDO.AIforreachingandconnectingwiththeshoppers,yetbothemployadifferent set of approaches. Native Advertising has a broader picture as it functions on a broaderspectrum.Itaimstoimpacttheconsumerwithalongsightedapproach, involvingthelengthandbreadthoftheconsumerlifecycle. Ontheotherhand,ProgrammaticAdvertisingaimstodeliverquickerresults,solving immediaterequirementsoftheconsumerandofferingahigherengagementrate. Source

  7. CONCLUSION Thus,toachievesuccessinanybusiness,onehastobeontoesandexploreallpossible waystograbtheeyeballsoftheconsumer. Boththetechniqueshaveasetofsimilaritiesanddifferencesbutthebottomlineremains the same i.e.to reach the customer sitting thousands of miles apart from the place of origin of the product. Both the techniques function in the digital space and offer great valueandefficiencytoboththesellerandthebuyer. Source

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