1 / 7

Conversion Rate Optimization.ppt

Interested in boosting your digital marketing prowess? Our Conversion Rate Optimization Course training in Hyderabad is designed to transform you into a data-driven marketing expert. The course gives you a comprehensive overview of conversion rate optimization, website and user experience analysis, A/B testing, and more.

Varshitha1
Download Presentation

Conversion Rate Optimization.ppt

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CONVERSION RATE OPTIMIZATION Presentations are communication tools that can be used as lectures.

  2. CONVERSION RATE OPTIMIZATION WHAT WE DO ? Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. The goal of CRO is to increase the effectiveness of your website in turning visitors into customers. Presentations are communication tools that can be used as lectures.

  3. WHY CONVERSION RATE OPTIMIZATION ? • Conversion Rate Optimization (CRO) is crucial for several reasons: • Maximizing ROI: By improving your conversion rate, you can get more value from your existing traffic and marketing efforts without necessarily increasing your budget. • Better User Experience: CRO often involves improving the usability and navigation of your website, which enhances the overall experience for visitors and encourages repeat visits. • Data-Driven Decisions: CRO relies on data analysis

  4. CONVERSION RATE OPTIMIZATION 01 02 Increasing Conversions Improving User Experience 04 Iterative Improvement 03 Data-Driven Decision Making 05 Reducing Customer Acquisition Costs

  5. HOW ?

  6. Conversion Rate Optimization • Set Clear Goals: Define what constitutes a conversion for your website. This could be sales, sign-ups, downloads, etc. • Understand Your Audience: Develop a deep understanding of your target audience’s preferences, behaviours, and pain points. • Identify Conversion Funnel: Map out the steps users take from landing on your site to completing a conversion. This helps identify potential points of friction. • Create Hypotheses: Based on your understanding of the audience and the conversion funnel, formulate hypotheses about what changes could improve conversion rates.

  7. :::THANK YOU:::

More Related