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What is shampoo??? Shampoo is a hair care product, that is used for cleaning hair. Shampoo is used by applying it to wet hair, massaging the product into the hair, and then rinsing it out. Some users may follow a shampooing with the use of hair conditioner. The goal of using shampoo is to remove the unwanted build-up in the hair without stripping out so much sebum as to make hair unmanageable. Shampoo is generally made by combining a surfactant, most often sodium lauryl sulfate or sodium laureth sulfate, with a co-surfactant, most often cocamidpropylbetaine in water.
Why we use shampoo? Our hair is our head suit, so why not take care of it with the most effective products? Washing our hair using a good shampoo not only keeps our scalp dandruff-free, it really blows more advantages than we might think. Mentioned below are the benefits why we should use shampoo. • 1. Fights with Dryness • 2. Calms the Itch • 3. Relieves Irritation • 4. Reduces Redness • 5. Controls Oiliness • 6. Removes Flakes • 7. Keeps Hair Beautiful
Product Review Product name is “Hair Care Pro” shampoo. This product is 7 in1 with hair fall ,dry hair, dull hair, rough hair, anti dandruff, Removes flakes, Conditioner. Product benefits : Magically puts freshness and bounce back into your hair Infusion of Needed Nutrients Medicine and Active Ingredients There is an added vitamin bonus Availability: This shampoo will be available in all over the country of Bangladesh.
Product features FEATURES: • Anti damage • Anti dandruff • 2 minutes oil remove • Conditioner • Strong hair • Nourishing splits ends • Long lasting fragrance
Leader of the shampoo market • Sunsilk • Clinic Plus • Pantene • Head & Shoulders • Garnier Fructis • L’Oreal Paris • Tresseme • Matrix • Fiama di Wills • Clear
Segments of the shampoo market Consumer market: • Behavioral segmentation • Cosmetic . • Anti-Dandruff. • Herbal. • Medicinal. • Geographic segmentation • Urban . • Rural.
Segments of the shampoo market • Demographic segmentation • Male. • Female. • Children. • Price segmentation • High. • Medium. • Low. • Pack size segmentation • Sachet • Bottle
Targeting • Men: Men will typically make up 70%-75% of the clientele. The reason for this is that men have shorter hair requiring a faster, simpler job. • Women Who Cannot Afford an Upscale Salon: Our target market for our shampoo is young aged women between (16-40) those who are active, dynamic and simple but still conscious of their need to be beautiful. • Young Mothers with Children: We will target young mothers with children. Baby child’s skin are quite sensitive. We will provide natural, organic, irritation free shampoo.