Cut PPC Expenses While Maximizing ROI — Akash Manchanda’s Strategy

1. Search Write Sign in Sign up Cut PPC Expenses While Maximizing ROI — Akash Manchanda’s Strategy Vui Live · Follow 3 min read · 1 day ago Pay-Per-Click (PPC) advertising remains one of the most effective ways to drive traffic, leads, and sales. However, rising competition and increasing ad costs make it essential to optimize campaigns for maximum return on investment (ROI). In 2025, businesses must adopt smarter strategies to reduce PPC costs while maintaining high performance. Experts like Akash Manchanda, Co-Founder of VUI Live Digital Marketing, emphasize that cost reduction should not come at the expense of conversions. Instead, businesses should focus on refining their ad strategies to maximize efficiency. This article explores proven techniques to lower PPC expenses without hurting ROI. highlights. Free Membership Distraction-free reading. No ads. Read member-only stories Organize your knowledge with lists and Support writers you read most Earn money for your writing Sign up to discover human stories that deepen your understanding of the world. Tell your story. Find your audience. 1. Optimize Keyword Selection Listen to audio narrations Read offline with the Medium app One of the primary reasons for high PPC costs is bidding on expensive, high- competition keywords. Instead, businesses should: Sign up for free Try for $5/month Use Long-Tail Keywords: These are specific phrases with lower search volume but higher conversion potential. Leverage Negative Keywords: Filtering out irrelevant searches prevents wasted ad spend. Analyse Competitor Keywords: Tools like Google Keyword Planner help identify cost-effective opportunities. By refining keyword targeting, businesses can improve ad relevance and reduce cost-per-click (CPC) without affecting conversions. 2. Improve Quality Score Google assigns a Quality Score to each PPC ad based on relevance, click- through rate (CTR), and landing page experience. A higher score lowers CPC and improves ad rankings. To enhance Quality Score: Write engaging ad copy with clear CTAs. Ensure landing pages match ad content and provide value.

2. Increase CTR with compelling headlines and offers. A well-optimized campaign with a high-Quality Score leads to lower costs and better ROI. 3. Use Smart Bidding Strategies Manual bidding can lead to overspending, while automated strategies ensure better cost control. Live Digital Marketing Agency experts recommend: Target ROAS (Return on Ad Spend): Optimizes bids for maximum revenue. Maximize Conversions: AI-driven bidding adjusts spend for higher conversions. Enhanced CPC (ECPC): Automatically adjusts bids for better conversion potential. By leveraging Google’s machine learning, businesses can reduce wasteful spending and enhance campaign performance. 4. Focus on High-Converting Audiences Instead of spending broadly, Live Agency for Marketing professionals suggest targeting audiences that are most likely to convert. Strategies include: Remarketing Campaigns: Target users who have already interacted with the brand. Lookalike Audiences: Reach new customers similar to existing high- value clients. Geo-Targeting: Focus on locations where conversion rates are highest. Efficient audience segmentation helps allocate budget where it delivers the best results. 5. Optimize Ad Copy and Creatives Effective ad creatives can improve CTR and reduce CPC. Akash Manchanda, an expert in online digital marketing, recommends: A/B testing different headlines, descriptions, and visuals. Using emotional triggers and urgency to boost engagement. Ensuring ads align with audience pain points and desires. The right messaging reduces bounce rates and improves conversion rates, maximizing ad spend efficiency. 6. Improve Landing Page Experience Even the best ads fail if the landing page is not optimized. To reduce PPC costs while maintaining ROI, businesses should: Enhance page speed: Slow pages lead to higher bounce rates. Use clear CTAs: Guide users to the next step. Optimize for mobile: Mobile-friendly pages improve engagement. A well-optimized landing page increases conversions, allowing businesses to get more value from their PPC spend. 7. Leverage Alternative Ad Platforms While Google Ads dominates, diversifying ad spend can reduce costs. VUI

3. Live Digital Marketing experts suggest: Microsoft Ads: Lower competition and CPCs. LinkedIn Ads: Ideal for B2B marketing. TikTok & Instagram Ads: Affordable options for reaching younger demographics. By testing different platforms, businesses can find cost-effective PPC opportunities. 8. Track and Adjust Campaigns Regularly To maintain high ROI, businesses must continuously monitor and refine their campaigns. Akash Manchanda advises: Analyzing key metrics like CPC, CTR, and conversion rates. Pausing underperforming ads to reallocate budget. Testing new strategies based on data-driven insights. Frequent optimizations ensure campaigns stay profitable and cost-efficient. Conclusion PPC costs are rising, but Live Digital Marketing Agency experts emphasize that businesses can still achieve strong results without overspending. By focusing on smart keyword selection, audience targeting, ad optimization, and landing page improvements, companies can lower PPC expenses while maintaining high ROI. Akash Manchanda, Co-Founder of VUI Live, has consistently demonstrated how a data-driven, strategic approach to PPC can lead to sustained growth and profitability. Businesses that implement these strategies will stay ahead in the evolving digital landscape of 2025. Akash Manchanda Akash Manchanda Vuilive Vui Live Written by Vui Live Follow 0 Followers · 1 Following We are a dedicated team of budding professionals who constantly thrive to push creativity beyond its limits. No responses yet Write a response What are your thoughts? More from Vui Live

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