Akash Manchanda’s Take on SEO in 2025 What You Need to Know

1. Search Write Sign in Sign up Akash Manchanda’s Take on SEO in 2025: What You Need to Know Vui Live · Follow 5 min read · Just now -- Akash Manchanda’s Take on SEO in 2025 Search engine optimization (SEO) is constantly changing. What worked a few years ago may no longer be effective. As Google updates its algorithms, businesses need to stay ahead with strategies that improve rankings and drive traffic. In 2025, SEO is more about user experience, high-quality content, and smart optimization techniques. Experts like Akash Manchanda, co-founder of VUI Live, believe that SEO success lies in using a 360 creative solution that blends content, technical SEO, and data-driven strategies. Businesses must focus on what works and leave behind outdated tactics that no longer yield results. Let’s explore the SEO strategies that are effective in 2025 and those that should be avoided. What Works in SEO in 2025? 1. AI-Driven SEO and Automation Artificial intelligence (AI) plays a significant role in SEO. Google’s advanced algorithms, like MUM (Multitask Unified Model), analyze search queries with a deeper understanding. AI tools help businesses optimize their content by predicting search intent and improving keyword targeting. AI-powered tools like Surfer SEO, Clearscope, and Frase assist in content optimization. Automation helps analyze trends and provide data-driven insights. Businesses working with a 360 marketing company use AI to enhance their digital strategies. By integrating AI into SEO, companies improve their ranking and enhance the user experience. 2. Voice Search and Conversational SEO With more people using voice assistants, optimizing for voice search is crucial. By 2025, more than half of all searches will be voice-based. Optimize content for natural language queries. Use question-based keywords like “Where can I find a digital marketing office near me?” Implement structured data to improve visibility in search results. Many businesses are adapting to these trends by refining their SEO strategies to match conversational search behavior. 3. E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness Google’s ranking system now prioritizes content that demonstrates expertise and credibility. This is especially important for industries such as finance, healthcare, and technology. Showcase expert opinions from recognized professionals like Akash Manchanda digital marketing expert. Obtain backlinks from reputable sources to boost credibility. Provide transparent and well-researched content. Strong E-E-A-T signals help businesses build trust with search engines and users. 4. Video and Image Optimization for Search Visual content is more important than ever. Google Lens and YouTube SEO are transforming the way users search for information. Optimize images with descriptive file names, alt text, and structured data. Improve video SEO by using detailed descriptions, timestamps, and relevant keywords. Use YouTube Shorts and TikTok SEO to reach a wider audience. Marketers like Akash Manchanda online marketing expert recommend businesses integrate video into their SEO strategy to improve engagement. 5. Mobile-First Indexing and Core Web Vitals Google prioritizes websites that offer a seamless mobile experience. Core Web Vitals measure page speed, interactivity, and visual stability. Ensure that websites load in under three seconds. Optimize pages for mobile responsiveness. Improve site structure to reduce layout shifts. Companies often rely on a digital advertising agency to manage technical SEO and ensure compliance with Google’s latest performance benchmarks. 6. Content Clusters and Topic Authority Google favors content that provides in-depth coverage of a subject rather than standalone articles. Use topic clusters where one pillar page links to multiple supporting articles. Structure content logically to improve search visibility. Create comprehensive guides and resources that establish authority. This approach helps businesses improve their organic reach while reinforcing expertise in their industry. What’s Outdated in SEO? 1. Keyword Stuffing and Over-Optimization Google’s advanced algorithms can detect when content is written unnaturally just to include keywords. This practice is ineffective and can even lead to ranking penalties. Instead of keyword stuffing, focus on: Writing naturally and optimizing for user intent. Using related keywords instead of repeating the same phrase multiple times. Structuring content in a way that answers user queries effectively. For example, instead of forcing the phrase “digital marketing office near me” multiple times, use variations like “best digital marketing agency nearby” for a more natural approach. 2. Spammy Backlinks and Low-Quality Link Building In the past, websites could boost their rankings with thousands of backlinks from low-quality sources. This no longer works. Avoid: Buying links from spammy websites. Using private blog networks (PBNs). Relying on automated backlink generators. Instead, build relationships with high-authority sites and focus on earning genuine backlinks. 3. Thin Content and Clickbait Headlines Google favors content that provides real value. Low-quality, short articles with little substance will not perform well. Avoid: Writing content just for the sake of ranking. Using misleading headlines that don’t match the article’s content. Creating pages with duplicate or auto-generated content. A strong content strategy focuses on informative, well-researched articles that genuinely help users. 4. Ignoring Structured Data and Schema Markup Many businesses overlook structured data, but it plays a significant role in SEO. Without it, you miss out on: Featured snippets and rich results. Enhanced click-through rates. Better search engine understanding of your content. Implementing structured data for FAQs, products, and reviews improves search engine visibility. 5. Focusing Only on Rankings Instead of User Experience SEO is no longer just about ranking first. Google considers engagement metrics like bounce rate, dwell time, and user satisfaction. Outdated practices include: Prioritizing rankings over user experience. Overloading pages with ads and pop-ups. Ignoring mobile usability. A well-optimized website provides a seamless, valuable experience to users. Wrapping Up! Success in SEO requires adapting to new trends while leaving behind outdated strategies. Whether you are an individual, a 360 marketing company, or a business looking to grow online, staying ahead of search engine updates is key. Industry leaders like Akash Manchanda, co-founder of VUI Live, emphasize the importance of a strategic and data-driven approach to SEO. He believes that combining high-quality content, AI-driven optimization, and a strong user experience leads to long-term success. For businesses looking to improve their online presence, partnering with a digital advertising agency can provide the necessary expertise. By focusing on what works and avoiding outdated tactics, brands can build a strong foundation for long-term digital growth. Vui Live Akash Manchanda Vui Live Akash Manchanda Akash Manchanda Marketing Akash Manchanda Vuilive -- Written by Vui Live Follow 0 Followers · 1 Following We are a dedicated team of budding professionals who constantly thrive to push creativity beyond its limits. No responses yet Help Status About Careers Press Blog Privacy Terms Text to speech Teams