Empowering Growth with Smarter Digital Marketing Strategies

1. Empowering Growth with Smarter Digital Marketing Strategies To answer this question, let us first get an understanding on what exactly is Search Engine and how search engines work. Search engine is a software system where searches are carried out. The system performs a search on the internet for any particular information which is specified in textual web search query. In simple terms, when you enter keywords in the search section, that is the search query for the search engine. The search results based on the inputs from you will showcase mixed results like web pages, images, videos, info graphics, articles, research papers and other file types. Any search engine system is designed in such a way that it understands, organizes the content displayed on the internet resulting in most relevant information based on the search inputs. How does a Search Engine Work? Have ever heard of a term crawling? That's right 'Spiderman'. Web search engines get their information by crawling on the web from one website to another website. The web crawlers need some directives for searching and finding out results. The directives are stored in a file named roots.txt. The roots.txt contains directives for searching and updating the page information whether to crawl or not to crawl. All the data collected while crawling will be added into a giant index which is a database. Once there is sufficient data collected by crawling, the crawl process will stop and will move on. Search Optimization and how it works? Optimization is the action of making the use of a situation or resource in most effective way. Similarly search engines work in a process of improving the reach, visibility of any of the webpages, articles, images, videos when people are searching for by entering keywords in the search engines. Keywords plan a vital role in search engine optimization process. To gain better visibility of your webpage, website, etc. that are displayed in search results. Basically, to improve the ranking of your webpage, website, etc. search engines work. Crawling The crawling as we have seen above is a stage that involves literally scanning the Web Pages, websites including the following, pages, keywords, titles, links, etc. The crawl usually goes with the heavy pages on the website. The crawlers do follow a link structure to determine the mapping and path. Indexing / Database Once the crawling is completed, the gathered information is indexed, i.e. stored in a database. This involves the keywords, page titles, links, pages, etc. All this data is stored in a such a way that it is easy to find and accessible. When any user enters keywords in the

2. search engine, the crawled results are matched with the results and the user gets the results for the search performed. Ranking The most relevant results are basically rankings. Let’s consider, you have been working on your website content since last six months or so, and you have utilized all the keyword planning, mapping. The data saved by the crawler which displays the results picks up your website as the keywords entered by the user has a relevant match with the data that is displayed on your website. Here is a list of search engines that we commonly use: Bing Google Yahoo In the nutshell, SEO is a process to increase your visibility by improving your website when people search for products or services related to your business in the search engines. Keyword analysis, Keyword planning and mapping of the keywords in your webpage, website is important as these keywords are crawled by the search engine algorithms and matched with the users who are searching for products, services related to your business. Read More: https://metacronsystems.com/digital-marketing/ Contact Us: Metacron Systems LLP Email: info@metacronsystems.com Phone No.: +91 992-355-6787